Corporate social responsibility in Iran in a comparative framework Yadollah Dadgar Iran 1 BRIEF CONTENT Introduction Principles, approaches, theories CSR trend in Iran Concluding remarks 2 INTRODUCTION BRIEF SUMMARY 3 MAIN ELEMENTS:( based on CSR theories ,historical experiences and observable data): First: Iran as a significant case study in middle east Second: Comparison as CSR is concerned Third: main results of the paper 3 First Element: Iran as a significant case study in middle east 1-a great potentiality both positively and… ,historically …(civilization and people not government. It is unfair and drastic to judge….. 2-its location geopolitically…. 3-both natural and human resources, peaceful mentality, special smartness in final decision…recent election…e 4 Second Element: Comparison as CSR is concerned: 1-before and after 1980..Establishing CSR 2-reform period 1997-2004…moderation and some progress in CSR 3-hard lining period 2005-2013..collapsing CSR and any other substantive entities 5 Third Element: considering the first two: Results: the role of some factors on CSR 1-well developed private sector or…. 2-ideological-extremist or moderate governance 3-peaceful(not revolutionary or violence oriented) movements ..green movement…Arabic Spring… are synergizing CSR… 6 CSR as a self regulating, human oriented mechanism is primarily based on ethical and international standards. ////It is in itself an instrument of common language and a way of communication, though it is informal, it is significantly helpful and affective. 7 CSR could potentially be construed as the fourth integrating part of modern societies: business sector, government sector, civil sector and CSR one. As the role of companies is significant in daily activities of ordinary citizens, CSR could have crucial role thereof. 8 CSR as a synthesis of ethics, law and international norms could have paramount role in synergizing altruistic affairs. ////Due to complexities in globalization era, assistance of informal and people oriented activities including CSR are influential, specially in resolving some human and ecological hardships. 9 If business ethics is related to morality of organizational actions, CSR focuses on the consequences of organizational actions. So both are incorporated into a strategic process Efficient CSR is going to compromise both profit maximization and ethical considerations. ////Paul. S. Otellini, president of Intel stipulates that: a key determinant of Intel‘s success is its ability to advance leadership in corporate responsibility. 10 ////Some successful managers believe that CSR is no longer optional for business leaders, but a mandatory duty which is remarkably helpful Recent world economic forum stressed on corporate citizenship as a key factor which will play a crucial role in shaping the agenda for business leaders for third decade of 21 century. 11 ///Considerable numbers of studies, demonstrate that there is a significant relationship between financial improvement of businesses at one hand, and their share of CSR at the other. Even opponents of CSR believe that business is a social institution, although they differentiate on the exact meaning of social responsibility itself. 12 Looking carefully to the main constituents of CSR will reveal its link to the profitability of business itself. For, the key elements in CSR could be illuminated as: Environmental protection Disclosure of information to stakeholder Equality of treatment for minorities Profit sharing Ethics in advertizing Philanthropy 13 Companies, specially giant ones, deliver essential services to over 4 billion customers and play key role in economic and social development of above 200 countries throughout the world. 14 ////For instance France Telecom Orange, FTO delivers daily services to over 250 million customers of 45 countries in Europe, Africa and the Middle East. Therefore its mangers believe that CSR is a key component of FTO conquest 2015 strategic project. 15 CSR is closely related to theories of sustainable development and therefore it includes ecological aspects, economic justice, welfare of future generations and so on. So many studies suggest that although CSR may impose some cost on companies in short run, it enhances their profitable capacity in mid and long run. 16 As ethical duties overcome the limitations of legal duties, they could be complements of CSR aspects. In CSR framework, ethical principles as informal rules of games are energetic partners for legal principles. 17 Ethical considerations stem from a diversified sources including religious convictions, moral traditions, human principles human rights commitment and so on. Although 1920 has been mentioned as the early period of CSR development, its modern evolution, however, was alongside with development of stakeholder theory in 1960s. Decade in question, is coinciding with a great social change in America. 18 General schematic format of comprehensive CSR format could be as follows: Economic responsibility Ethical Res Legal Res Altruistic Res Complementary Responsibility 19 Economic responsibility constituents as follows: could have some Satisfying customers Poverty eradication Fair rate of returns Economic responsibility Generating upward mobility Creating new jobs Promoting innovation 20 Respecting peoples moral rights Being moral Ethical responsibility Preventing harms caused by others Doing right, just and fair 21 ///One of the strengths of success CSR is that it relies on dialogue with stakeholders Some empirical studies indicate that social quality is inseparable from long term economic sustainability. 22 Typical aspects regarding CSR some results of optimum CSR plans are: Improving in equal opportunity, child protection, accessibility to internet , 23 Facilitating access to education and medical services Finding innovative solutions for a green world ////Firm commitment to human rights 24 Combating the geographic digital divide Increasing access to information and communication technologies optimizing waste management and so on 25 IRAN Introducing a general platform to analyze Iranian case performance of CSR before 1980 CSR situation in 1980-2013 26 FACTORS AFFECTING GENERAL CSR PLATFORM FOR IRAN Existence of well defined private sector and independent companies The role and the nature of the government 27 TYPICAL FRAMEWORK Commitments Priorities Recognize and support employees Place people at the heart of the company support employees in equal opportunity etc Ensure transparency quality and safety for customers Responsible use of products with regard to prosecuting children privacy and data security Solutions for greener world etc Bring economic designed products reducing customer environmental footprint decreasing CO2 and so on 28 PUBLIC PRIVATE RELATIONSHIP IN IRAN ////Although Iran has ever suffered from less developed private sector, this has been terribly and extremely crucial after 1908s and specially 2005-2013 29 ////Public sector especially in 2005-2013 took over major parts of economy and crowded out private sector altogether. ////Right know roughly 85% of 100 top Iranian companies are owned by government or semigovernment. The role of semi-gov…double miserable….double tragedy 30 100 TOP IRANIAN COMPANY Sales Ranking N/A 1 2 COMPANY NAME Industry National Iranian Oil Company* Energy and petrochemicals Iranian Mines and Mining Industries Development and Renovation Organization (IMIDRO)* Mining Iran Khodro Co.* Automakers and parts 3 National Petrochemical Co.* Energy and petrochemicals 4 Saipa Corp.* Automakers and parts 5 Bank Melli Iran* Banking and financial services 31 6 SAPCO Automakers and parts 7 Mobarakeh Steel Company Steel 8 Saderat Bank Iran* Banking and financial services 9 Parsian Bank* Banking and financial services 10 Bank Mellat* Banking and financial services 11 MCI Telecommunications 12 Sepah Bank* Banking and financial services 13 Tejarat Bank Banking and financial services 14 Bandar Imam Petrochemical Co. Energy and petrochemicals 32 15 Iran Insurance Co. Insurance 16 National Iranian Copper Industries Co. (NICICO) Mining 17 Bank Maskan* Banking and financial services 18 Esfahan Steel Company Steel 19 Islamic Republic of Iran Shipping Lines Co.* Transportation 20 Keshavarzi Bank* Banking and financial services 21 Sazeh Gostar Co. Automakers and parts 22 MAPNA* Utilities and infrastructure 23 Bou Ali Sina Petrochemical Industries Energy and petrochemicals 24 Khouzestan Steel Co. Steel 25 Mega Motor Co. Automakers and parts 33 36 Iran Dairy Industries Co. (PEGAH)* Beverage and food 37 Iran Khodro Investment Development* Automakers and parts 38 Pasargad Bank Banking and financial services 39 Ahwaz Pipe Mills (APM) Construction and building materials 40 Mine and Industry Bank* Banking and financial services 41 Asia Insurance Co. Insurance 42 Behpakhsh Co. Retail 43 Marun petrochemical complex Energy and petrochemicals 44 Melli Iran Exchange Co. Banking and financial services 45 AmirKabir Petrochemical Co. Energy and petrochemicals 46 Pars Khodro* Automakers and parts 34 47 Omid Foreign Exchange Company Itd. Banking and financial services 48 Bahman Group* Automakers and parts 49 Arak Petrochemical Co. Energy and petrochemicals 50 Ghadir Investment Company* Banking and financial services 51 Fars and Khuzestan Cement Co.* Construction and building materials 52 Iran Melli-Sanati Steel Group (aka National Iranian Steel Company) Steel 53 Shahid Tondgooyan Petrochemical Co. Energy and petrochemicals 54 Petrochemical Commercial Company International Ltd. (PCCI) Energy and petrochemicals 55 Darou Pakhsh* Pharmaceuticals 56 Iran Electronics Industries (SAIRAN)* Computers and electronics 57 Sadid Industrial Group* Industrial equipment and machinery 58 Zagros Petrochemical Co. Energy and petrochemicals 35 59 Khark Petrochemical Co. Energy and petrochemicals 60 Alborz Investment Co.* Retail 61 Behshahr Industrial Co.* Beverage and food 62 Mines and Metals Development Investment Co.(P.J.S)* Mining 63 Pars Petrochemical Co. Energy and petrochemicals 64 Darupakhsh Distribution Co. Pharmaceuticals 65 Khorasan Steel Complex Steel 66 Pars Darou Co.* Pharmaceuticals 67 Tooga-Mapna Turbine Engineering and Production Utilities and infrastructure 68 Pakhshe Razi Co. Pharmaceuticals 69 Iran Auto Parts Mfg. and Distribution Co. (ISACO)* Automakers and parts 70 Iran Transfo Co.* Utilities and infrastructure 36 71 Sina Bank Banking and financial services 72 Iran Tractor Mfg. Co.* Automakers and parts 73 Saipa Diesel* Automakers and parts 74 Dana Insurance Insurance 75 Karafarin Bank Banking and financial services 76 Pakhshe Hejrat Co. Pharmaceuticals 77 Petrochemical Industries Investment Company* Energy and petrochemicals 78 Gole-e-Gohar Iron Ore Co. Mining 79 Iran Aluminium Co. (IRALCO) Steel 80 Pasargad Oil Co. Energy and petrochemicals 37 In addition about 130 holdings are working in Iran which constitute a remarkable CSR potentiality. The problem is ,however, government dominance on those holdings as well. Historically and as the data indicate, in Iranian case the more government intervention in economy the less CSR progress. 38 Comparing CSR indices before and after 1980, reveals a meaningful relationship in this connection. ////One can observe a brilliant performance of CSR at least for several companies in 1967-2000,theier establishment of which …before 1980 39 • SOME TYPICAL SUCCESSFUL CASES IN CSR TREND BEFORE 1980 Name of company Industry Aminozarb (1834-1899) Train and transportation instruments Abdollah Moghadam (1899-1983) Cloth and food products Mahmud Khalili (1905-74) Buttery liquid gas Mahmud Lajavardi (1910-1980) Textile Abdorahim Jafari (1919-2010) Press and publishing industry Mustafa Aalinasab (1919-2005) Oven, samovar, carton ,stove Ahmad Khayami (1924) Mohamud Khayami (1931) Automobile industry 40 Mohammad Taghi BarKhordar (19242011) Television industry Abdolhamid Fazli (1934..) constructions and tractor industries Abbas Moosavi (1938) Oil, rubber and plastic industries Rahim Zadeh (1938) Leather industry Ahmad Taheri Talab (1940) Pipeline and steal Mohammad Mahdi Mazloomian (1943) Micro Industrial instrument Bahram Haj Karimloo (1944) Tea packing and noodle industry 41 As CSR package is concerned these 12 famous Iranian companies (established before 1980), had been in top in operating social responsibility. 42 For instance: Aalinasab companies were providing the required protein for a considerable families in slum areas of Tehran seasonally . ///It was devoting at least 35% of its profit to assist school building construction in 3 provinces including Azerbaijan. 43 ///Khayami company helped the children of poor workers to complete their elementary school period. Combating with cancer, launching free medical services for poor and providing free lunch for low income workers are among other activities of company in question. 44 Those 12 famous companies, were doing their responsibilities in all five folds format (below): 45 Socio-economic responsibility Environmental responsibility Industry responsibility Work place responsibility Inter organizational responsibility 46 ////Optimum governments welcome to CSR , for CSR reinforces their policies and strategies. In Iranian case specially under 2005-2013 this is reverse. 47 To be much more efficient, CSR requires a democratic and an optimum government. For, democratic governments construe CSR as assistant partner for themselves, whereas despotic governments considers CSR as their rival and competitors (The case would be seen obviously in Iranian case 2005-2013). 48 Iranian culture before Islam was influenced under Zoroastrianism which requires each firm devotes 10% of her saving for charities and helping poor people. 49 After dominance of Islam, the CSR situation was depending on type of ruling regime. Under moderate and democratic administration CSR was much more efficient .We face with the worst situation under totalitarian one. Under the reform administration 1997-2004 both private and state owned companies had better performance in CSR cases. 50 Under 2005-2013 mismanagement in Iran ,every substantive objects including CSR collapsed altogether. One hypothesis of this paper is that ideological government is the enemy of CSR . Thus ,Arabic spring ,Green movement in Iran ,etc are promising changes. Accordingly , CSR ranking in North Korea, Syria and Iran under period in question are in the bottom of the list. The majority of productive and profitable firms have ever being taking by the government or semi-governments specially revolutionary guard. 51 Due to CSR cases, activities of Simense ,Dena and other similar companies in Iran, were admired by people before revolution. The very companies were denounced by people after changing ownership from private sector to rentier semi government among pressure groups. 52 Not surprisingly in Iran particularly and in other countries generally, trust and reputation are at the center of CSR . This is obvious when we take a look at reputation rank of 28 famous international companies. 53 THE MOST REPUTABLE COMPANIES 1. Acer 16. Honda 2. Air France KLM 17. In tel 3. Amazon 18. LG 4. Bayer 19. Micro soft 5. Canon 20. Nisan 6. Daimler 21. Toyota 7. Dell 22. Pana Sonic 8. Kodak 23. Phillips 9. Fed EX 24. Rolex 10. Fuji film 25. Sharp 11. Ford 26. Simense 12. GM 27. Sony 13. Google 28. Zara 14. Hertz 15. Hitachi 54 The ranking in question has been released according to findings of 47000 customer questionnaires throughout the world. As Henry Ford correctly stipulates (in 1969): the terms of contract between companies and societies are changing. Now we are being asked to serve a wider range of human values. 55 Green movement in Iran in 2009 after debatable presidential election proved that Iranian people are very sensitive to human rights. Thus they evaluate the performance of companies in this regard seriously. Some time they prohibited Nokia products for some times. 56 Iranian people are also pessimistic about the Russian and Chinese products, this also might be related to human right hardship over there. Of course due to international sanctions purchasing products of Russian and Chinese companies is the last resort for Iranian citizens. 57 Doing business environment is also an influential factor on CSR performance. Iran in period in question is roughly in the bottom of the list of all countries in region (around 150 among 180 economies). 58 Not surprisingly one can observe a meaningful relationship between CSR ranking, doing business situation and the behavior of government. 59 TOP CSR RANKING country CSR Rankings country CSR Rankings Netherland 1 Austria 14 Sweden 2 Spain 15 Switzerland 3 Portugal 16 Denmark 4 Australia 17 Norway 5 Canada 18 Germany 6 Ireland 19 Finland 7 Check republic 20 Slovenia 8 Japan 21 France 9 Cyprus 22 Iceland 10 Greece 23 Italy 11 Poland 24 Belgium 12 Israel 25 Singapore 13 Luxemburg 26 60 In Iran in so called “reform period” 1997-2004 (ruled by a democratic administration), both CSR and doing business were much more better than totalitarian period (2005-2013). 61 Some typical cases in CSR in reform period: 1Mehrafarin company was building some schools for poor Afghani emigrants in Iran 2- Tadbigran launched painting workshop for poor children 3Pishgaman helped to decrease unemployment rate among Iranian women. 62 4- Rahavard company built a library for children and their mums 5- Tooga launched musical classes for low income teenagers (50 persons each semester). 6- women entrepreneur association launched remarkable numbers of social networks voluntarily. 63 7- Chargon Co organized computer classes for poor students 8- Mehad Co helped qualified students among poor families to continue university classes 9Stedtler Co learned 300 students how to produce stationery materials 64 Aalinasab companies supported financial cost of reformist candidates 11- Sarmad company was financing pocket moneys of 60 poor students each semester 12- Yavaran Co were fixing the electricity devices for poor voluntarily. 65 Poyesh Co was serving free dental services for poor people 14- Asayesh, Mapna, Raad, Zooragh, Damavand Mineral water and so many other companies were working hard to improve their share in social responsibility. All these activities declined massively during the 2005-2013 administration 66 CONCLUDING REMARKS Human rights, equal treatment with all, poverty alleviation and environmental protection are crucial and signaling factors in CSR performances (specially in Iran). 67 Doing business environment, democratic government, and well defined private sectors are backing factors for improving CSR . 68 According to results of research of one of my colleagues 92% of managers of main Iranian companies maintain that role of government in enhancing CSR is very crucial. 69 This is consistent with Drucker’s famous findings in this respect. He who is among father funders of CSR stresses on the role of government in both reinforcing and worsening this phenomenon. 70 Iranian trade law in 1967 does have some special articles regarding CSR ( one can maintain on Articles 137 and 138 particularly). According to those articles and actual performance of main companies, before 1980 Iranian progress in CSR is defendable but after 1980 it depends on nature and behavior of public administration. 71 More than 2500 years before Christ Iranian civilization was influenced by Zoroastrianism. Main slogans and mottos of Zoroastrianism are: Good thoughts, good words and good deeds. This three fold path is the center of the faith 72 One can summarize Iranian case regarding CSR as follows: 1- Potentially speaking social responsibility has ever been in the heart of Iranian civilization specially among the business sectors. 73 2- Before dominance of Islam and in Zoroastrian era the behavior of business sector were reinforcing the CSR framework. 3- The role of government and independence of private sector has ever been influential in CSR progress. 74 4- After dominance of Islamic government the situation has been related to the type of government as such. In case of moderate and democratic (as in 1997-2004), the CSR ranking was remarkable, under ideological one (20052013), however, we do face with the worst results in this regard. 75 5- Taking over main companies by ideological government and semi-government (like revolutionary guard) is the main factor affecting inefficiencies of CSR in Iranian case. 76 6- The dominance of moderate and democratic administration hopefully will change the result. 7- I do believe that green movement in Iran, and Arabic spring in other middle east regions could have promising role in enhancing efficacy of CSR in the region. Thank you 77