MKTG 320 - Introduction to Marketing (ONLINE)
St Cloud State University, Spring 2016
Professor: Dr. Bruce R. Klemz
Class Web Site: http://professorklemz.com
Textbook: Lamb, Hair and McDaniel, Marketing, ANY recent edition, South Western. My advice is
to buy one used from either Amazon or ABE Books.
This syllabus is a living document and is subject to change. It is your responsibility to ascertain
whether lecture content, assignment due dates, scheduled exams or project requirements remain
the same as detailed here throughout the semester.
Student Learning Outcomes (objectives):
1. Define, explain and use basic marketing terms and concepts.
2. Analyze the environment in which marketing management occurs, including the socio-cultural,
economic, competitive, technological, and legal/political environments.
3. Explain the process of consumer and business-to-business buyer behavior and environmental
influences on buyer behavior.
4. Identify the role of marketing research and marketing information systems in providing
information to marketing managers.
5. Identify and interpret marketing strategies in the areas of a) market segmentation, b)
positioning, c) product management, including branding, packaging, and support services, d)
pricing, c) distribution, and d) advertising, public relations, sales and sales promotion and social
media.
6. Identify business issues and problems in the global environment and value the importance of
cross-cultural understanding in global markets.
7. Identify and give examples of professional ethical and social responsibilities to organizations
and society.
8. Develop and apply skills to analyze and evaluate various components of the Marketing discipline
through written projects or papers.
* italics denote Bloom’s taxonomy action verbs
Grading: Letter grades are assigned straight scale (100%-90%=A, 89%-80%=B, 79%-70%=C,
69%-60%=D, less than 60%=F)
Item
% of grade
4 exams, 20% each (1)
50%
Class Participation (2)
20%
Outside-assignment(s) (3)
10%
Class Project (4)
20%
Total
100%
OLD POLICIES: 1) Students are expected to follow the guidelines listed in the St. Cloud State
University Student Handbook as they relate to academic integrity and honesty. 2) If a student
cheats on an assignment or exam, he or she will get a zero for that assignment, and at the
discretion of the professor, a failing grade in the class and a referral to the appropriate office for
further disciplinary action.
NEW POLICIES: 1) No cell phones will be allowed during in-class exams, no exceptions. If you use
a cell phone during an in-class exam you will receive a zero for that exam. 2) There is also a ZERO
tolerance policy regarding being drunk in class or attending class smelling of alcohol. If you attend
class in this manner, Public Safety will be called and you will be asked to leave class. You will also
be referred to Student Life for further evaluation.
1: There will be a total of 5 exams, but only the top 4 will count toward your grade (I will drop the
lowest score IF you take all 5 exams). NOTE: you are required to take ALL 5 exams, if you fail to
take all 5 exams, I will not drop the lowest score and your grade will be calculated based on all 5
exams. Due to a change in College policy, no make-up exams will be given without a valid
University excuse for the absence.
In addition, no extra credit is will be given. If you find you're concerned about your grade, please
see me ASAP.
2: Topics will be presented within D2L’s Discussion area. In D2L I can measure your activity in the
discussions and that activity will be used to assign participation points, the more activity, the more
points you will receive. You must complete 8 discussions per exam period to get the participation points.
3: Outside-class assignment(s) will be assigned on an unscheduled basis. They are intended to add
practical knowledge to the in-class lectures and assignments. These are individual assignments.
4: The project will be a marketing plan and your grade will be based in part on peer review. Peer
review is used in the calculation of your final project grade (along with the paper’s score) and as
such the individual peer evaluations are kept confidential. You must complete the group project to
pass the class. Failure to work with your group (as reflected in your peer score) will result in an F
for the course, regardless of your exam scores.
Tentative Course Schedule (subject to change):
Week
Details
1
Introductions, Ch 1, 2
2
No class Monday, Ch 3
3
Ch 4, Ch1-4 exam 1 on Wednesday
4
Ch 5, 6
5
Ch 7, 8
6
No class Monday, Ch 5-8 exam 2 on Wednesday
7
Ch 9, 10
8
Ch 11, 12
9
Spring break
10
Ch 9-12 exam Monday, Ch 13
11
Ch 15, 16
12
Ch 17, Ch 13-17 exam 4 on Wednesday
13
Ch 18, 19
14
Ch 19, 20
15
Ch 20, 21
16
Ch 18-21 exam 5 on Monday