A conglomerate is a large company that
consists of divisions of unrelated
businesses.
A media conglomerate describes companies that own large
numbers of companies in various mass media such as television,
radio, publishing, movies, and the Internet.
Media conglomerate
 As of 2008, The Walt Disney Company is the world's
largest media conglomerate with News Corporation,
Viacom and Time Warner ranking second, third and
fourth respectively
 Sony is also a media conglomerate (its revenue is
actually more than Disney's), but it involves in a
diversity of other manufacture and businesses.
Criticism of consolidating media
groups
 Newsworthy: harmful for their business
 Biased:
 Diversity: tremendous concentration of media
ownership
 Localism:
In response, the companies and their
supporters state that they maintain a strict
separation between the business end and the
production end of news departments.
CNN Profile:
 As the leader of news coverage, CNN's role in
informing Americans about the events that
most directly touch their lives is clear. In an
unpredictable world, viewers depend on CNN
for the complete perspective - the facts, the
analysis, and the insight - of what's happening
in their world.
 As the top brand among all TV news media
brands, including broadcast TV, CNN is more
than a TV network. It is a news icon - touching
more people in more places through more
distribution platforms than any other news
organization. With its unmatched blend of
breaking news coverage and appointment
programming, only CNN provides the depth and
diversity of news programming viewers are
seeking.
 As the leader of news coverage, CNN's role in informing
Americans about the events that most directly touch their
lives is clear. In an unpredictable world, viewers depend on
CNN for the complete perspective - the facts, the analysis,
and the insight - of what's happening in their world.
 As the top brand among all TV news media brands,
including broadcast TV, CNN is more than a TV network. It
is a news icon - touching more people in more places
through more distribution platforms than any other news
organization. With its unmatched blend of breaking news
coverage and appointment programming, only CNN
provides the depth and diversity of news programming
viewers are seeking
History of CNN
 The Cable News Network was launched at 5:00 p.m.
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EST on Sunday June 1, 1980. After an introduction by
Ted Turner, the husband and wife team of David
Walker and Lois Hart anchored the first newscast.
Ted Turner along with 25 original members
Invest $20 Million
First channel to provide 24 hour news coverage
CNN primarily broadcasts from its headquarters
 CNN Center in Atlanta,
 Time Warner Center in New York City
 Studios in Washington, D.C. and Los Angeles
Ownership:
 Time Warner, and the U.S. news network is a division
of the Turner Broadcasting System.
 The network has 36 bureaus (10 domestic, 26
international), more than 900 affiliated local stations,
and several regional and foreign-language networks
around the world.
 A companion network, Headline News (originally
called CNN2) was launched on January 1, 1982 and
featured a continuous 24-hour cycle of 30-minute
news broadcasts.
 CNN HD was launched September 1, 2007
Coverage
 Space Shuttle Challenger disaster: On January 28,
1986, CNN was the only network to have live coverage
of the launch of the Space Shuttle Challenger to the
public.
 The Space Shuttle Challenger exploded just 73 seconds
after lift-off.
 Seven astronauts, including schoolteacher were killed
in the disaster.
 On January 31, 1986 a few days after the tragedy, CNN
had live coverage of the Memorial Service for the
Challenger Seven Crew members a few days later after
the explosion.
 Baby Jessica rescue: On October 14, 1987, an eighteenmonth-old toddler named Jessica fell down a well in
Midland, Texas.
 CNN was quickly on the spot, and the event helped
make their name.
coverage
 In the United States, the "big three" network anchors
led the network news coverage of the war:
 ABC's, CBS, NBC
 it was CNN which gained the most popularity for their
coverage
 When the telephones of all of the other Western TV
correspondents went dead during the bombing, CNN
was the only service able to provide live reporting.
 After the initial bombing, , the only American TV
correspondent reporting from Iraq.
 Most of the press information came from briefings
organised by the military. Only selected journalists were
allowed to visit the front lines or conduct interviews with
soldiers. Those visits were always conducted in the
presence of officers, and were subject to both prior
approval by the military and censorship afterward. This was
ostensibly to protect sensitive information from being
revealed to Iraq. This policy was heavily influenced by the
military's experience with the Vietnam War, in which
public opposition within the United States grew
throughout the course of the war
Coverage of the Gulf War
 The first Persian Gulf War in 1991
 CNN was the only news outlet with the ability to
communicate from inside Iraq during the initial hours
of the American bombing campaign, with live reports
from the al-Rashid Hotel in Baghdad
The CNN effect
 Coverage of the first Gulf War and other crises of the
early 1990s.
 24-hour news coverage on the decision-making
processes of the American government.
 CNN has changed news. Before CNN, events were
reported in two cycles, for morning and evening
newspapers and newscasts. Now news knows no cycle.
 When a plane has crashed, or shots are fired in school,
we expect to see it immediately on all-news channels.
The CNN effect
 9/11 attacks: CNN was the first network to break the
news of the September 11 attacks in 2001 at 8:49 a.m.
ET .
 Amongst the criticisms against CNN, as well as the
other major US news channels, is the charge that CNN
took a lenient approach to the Bush administration,
particularly after the September 11, 2001 attacks in the
United States.
 At the 2002 News world Asia conference held in
Singapore, the executive vice-president and general
manager of CNN International, was quoted as saying:
"Anyone who claims the US media didn’t censor itself
is kidding you. It wasn’t a matter of government
pressure but a reluctance to criticize anything in a war
that was obviously supported by the vast majority of
the people. And this isn’t just a CNN issue — every
journalist who was in any way involved in 9/11 is partly
responsible."
Iraq War
 2003 invasion of Iraq. CNN's chief news executive
wrote an op-ed in the New York Times stating that he
had lobbied the Iraqi government for 12 years in order
to maintain a CNN presence in Iraq.
 the Qatar based Al Jazeera news network has criticized
CNN for portraying U.S. soldiers as heroes.
Specialized channels
 CNN.
 CNN Airport Network
 CNN Checkout Channel
 CNN en Español
 HLN
 CNN International
 CNN+ (a partner network in Spain, launched in 1999
with Sogecable)
Specialized channels
 CNN TÜRK A Turkish media outlet.
 CNN-IBN An Indian news channel.
 CNNj A Japanese news outlet.
 CNN Chile A Chilean news channel launched on
December 4, 2008.
 n-tv German 24 hour news channel in German
language. In 2009, on air graphic (DOG position and
news ticker) is like CNN. Owned by RTL Group.
Former channels
 CNN Pipeline (24-hour multi-channel broadband
online news service, replaced with CNN.com Live)
 CNN Italia [2] (an Italian news website launched in
partnership with the publishing company Gruppo
Editoriale L'Espresso, and after with the financial
newspaper Il Sole 24 Ore, launched in November 15,
1999 [31][32] and closed in September 12, 2003.)
 CNNfn (financial network, closed in December 2004)
 CNN Sports Illustrated (also known as CNNSI), the
network's all-sports channel, closed in 2002.
 CNN launched two specialty news channels for the
American market which would later close : CNNSI
shut down in 2002, and CNNfn shut down after nine
years on the air in December 2004.
 CNN bureau locations
 The CNN Center in Atlanta.