Age
18 – 34 . . . . . . . . . . . . . . 22%
35 – 54 . . . . . . . . . . . . . . 40%
55+ . . . . . . . . . . . . . . . . . 37%
Gender
Male . . . . . . . . . . . . . . . . 51%
Female . . . . . . . . . . . . . . 49%
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Education
Attended College . . . . . . 43%
Household Income
$75K+ . . . . . . . . . . . . . . 45%
$50K - $74,999 . . . . . . . 20%
$30K - $49,999 . . . . . . . 18%
Home Ownership
Own Home . . . . . . . . . . . 76%
Rent Home . . . . . . . . . . . 23%
Presence of Children
1+ Child in HH . . . . . . . . 37%
Median Age . . . . . . . . . . 49.0
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Anderson Cooper 360
Campbell Brown
Larry King Live
Lou Dobbs Tonight
Situation Room
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CNN Newsroom
Amanpour
Fareed Zakaria: GPS
State of the Union
Back Story
Median of
Household Income . . . . 68.1
Anderson Cooper 360
The Situation Room
Source: Demographic and household profiles based on ScarboroughUSA+ Aug08-Sept09.
Base: Adults 18+ Index of 100 = National Norm. Median statistics based on Mediamark Research Inc.
Memri2 Doublebase 2009. Index of 100 = National Norm