Subject: ENG III AP
Grade Level: 11th
Instructional Time: Approximately 4 instructional days (90 min. classes)
Lesson Plan: Argument through advertisement
Materials: Paper, Powerpoint presentation – “Ethos, Logos, or Pathos?” and computer access.
SLO: In this lesson, students will be able to understand and use Aristotle’s three well-known
modes of persuasion: ethos, logos and pathos. Students will create an advertisement by focusing
on a specific issue.
Objectives:


During the mini lesson, students will differentiate the use of appeals in several
advertisement examples.
Students will demonstrate the use of at least one appeal in their advertisement.
Assessment: Final group created advertisement through the use of technology
Grade scale: See Rubric
Agenda
Day 1: Teacher will show quick online presentations to understand Ethos, Logos, and Pathos.
After differentiating between the concepts, teacher will show a powerpoint with examples of
advertisements that include each form of appeal and progress to advertisements with more than
one appeal. As a quick assessment, students will be put in groups of three and ask to identify use
of appeals within the assigned advertisement. (Teacher will model first). Teacher will explain
the project requirements and students’ tasks necessary to achieve student outcomes such as rules,
student expectations, rubric and student presentation. Teacher will begin a class discussion
about the issue that students will be demonstrating in their project. Issue: Positive ways for
students to use electronic devices in the classroom. Students will be assigned in groups of two
or three randomly.
Day 2: Students will begin brainstorming and planning their advertisement. Teacher will be
monitoring student progress. Students will submit their preliminary project idea(s) for teacher
approval. Teacher will approve projects prior to class ending. Upon teacher approval, students
will begin creating their advertisement. (Some students may be required to continue planning
outside of the classroom).
Day 3: Students will be taken to the computer lab to work on their advertisement. Teacher will
actively monitor student progress. Students will need to complete their advertisement by the end
of class time.
Day 4: Students will present their advertisement by interacting with their classmates.
Rationale: How are appeals use in advertisement? What effects do they have in the audience?
What is the purpose for applying the appeals in advertisement? By looking carefully at those
questions, students will be able to identify, analyze and apply ethos, logos and pathos while
creating an advertisement (responding to an issue). Their critique will enable them to apply the
appeals while they respond to the issue.
Ethos, Pathos, Logos Project Rubric
Preliminary Project Idea
_____(20 pts)
Professionalism/Overall Quality
•
•
•
•
Time requirement or poster size
Lines are clearly memorized and clearly spoken
Clearly well-planned and rehearsed
Overall quality (video, audio, grammatical, illustrations)
_____(20 pts)
Creativity/Originality
• Original advertisement
_____(20 pts)
Costumes/Props/Illustrations
• Appropriate use of costumes, props and other devices
which add to the overall quality and detail of the production.
• For posters or other finish product, the illustration and
text is of good quality and demonstrates an obvious effort.
_____(20 pts)
Understanding of Rhetorical Strategies and Devices
• Project demonstrates an obvious, insightful understanding
of the rhetorical elements.
• For commercials,
 All rhetorical strategies are clearly represented and
analyzed
• One strategy and one device is analyzed completely and
accurately for each commercial.
• For posters,
 At least one rhetorical strategy and one device is
clearly represented and thoroughly analyzed
_____(20 pts)
Overall Score
(100 pts) __________
Further guidelines:
The Ethos, Pathos, Logos project is a chance for students to demonstrate their
creative and collaborative talents. However, some boundaries must be set to ensure
the safety of students and to keep the projects school-appropriate. Please adhere
to the following guidelines and limitations when creating your projects.
1. Realistic-looking weapons, guns, or blades (including pellet, Airsoft, and paintball
guns) are not appropriate for this project. Additionally, they should never be used
for filming when outdoors, as they can easily be mistaken for real weapons.
2. Never film or videotape in an open public place, like a park or neighborhood
street, at night. Neighbors may not be aware that you are taping and may contact
the authorities. It’s a good practice to post signs stating “Video Project in
Progress” whenever filming in a public area.
3. References to drugs, alcohol, and tobacco use are not appropriate for this
project.
4. Foul language is not appropriate to school-related work.
5. References to sexually explicit situations are not appropriate for this project.
6.
(Adapted by M. Gonzalez)
mrlamar.wikispaces.com/file/view/Ethos,+Pathos,+Logos+Project.pd