2008 capabilities presentation
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identity
Seven-Star, Inc. is a minority woman and family owned company. Since 1999, our firm has provided turn-key
event services for festivals, trade and consumer expositions, conferences, concert and mobile tours.
We have created success for our clients in China, United States, Japan, South Africa and Brazil. Beyond
Event Production and Management; our expertise includes Green Event Marketing, Exhibit and
Sponsorship Sales, Event Greening, Event Consulting, and Green Product Procurement.
Our mission is to accelerate the global market towards sustainable economy,
ecological wisdom and social justice through green event/entertainment development, support &
production.
Seven-Star is dedicated to supporting and developing any entertainment and event initiative aimed at
achieving the UN Millennium Development Goals. Since 1999, this mission guides our firm’s business
decisions and internal corporate policy. We call this principle “eR/sR” or environmentally Responsible and
socially Respectful.
Seven-Star has a focus on the eR/sR market, which embraces many labels such as “clean tech”, “organic”,
“sustainable”, “fair trade”, LOHAS (Lifestyles of Health and Sustainability), “appropriate tech” and “green”.
Seven-Star is a global leader in greening the event and entertainment industry.
The event and entertainment industry is one of largest contributors to waste and green house gases. SevenStar is leading the industry by collaborating with governments from around the world to establish standards,
criteria and best practices for “greening” the event industry. We are an official EPA Waste Wise Sponsor.
Seven-Star serves industry and government in their quest of eR/sR authentic communication
Seven-Star is sought after to speak internationally on the relationship between environment,
events and risk management; helping corporations, cities and national governments communicate and market
their particular eR/sR programs.
2008 capabilities presentation
Seven-Star, Inc. is the worlds’ premier green event expert.
We are a growing international corporation, headquartered in Asheville, North Carolina.
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table of contents
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2008 capabilities presentation
table of contents
identity
2007-2008 production highlights
Services
clients
affiliations & ngo’s
eR/sR practices
millennium development goals
executives
staff
team spirit
capacity
green event management
event production
event décor & systems
sales call center
marketing & communication
consulting
highlights
contact us
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2007-08 production highlights
www.LiveEarth.org and www.LiveEarthVolunteers.org
We are honored to still be producing the largest green consumer tour in the United States,
Green Festivals™. Seven-Star sells over 2000 exhibits, 35% of the sponsors and provides all fiscal, logistical, operational
production management for these 170,000 attendee per year events. Held in Washington DC, San Francisco,
Seattle, Denver and Chicago; Green Festival boasts the largest multi-sector exhibitor base for the eR/sR economy.
Over 2000 exhibitors and 400 speakers converge on five class A markets to educate, inspire and sell the latest and
best organic, green, energy efficient, fair trade, products and services. 2008 will mark our seventh year serving
Global Exchange and Co-op America, the non-profit visionaries that form the executive production team for this
singular event. We recruit over 6000 Green Festival volunteers, 1200 of which participate in landfill diversion,
achieving an average of 93% waste diversion per festival.
www.GreenFestival.org
This is our fourth year jointly producing the People’s Choice Awards & Green Business Conference with
Co-op America, the US's largest green business association. The conference is held bi-annually in San Francisco and
Chicago.
www.coopamerica.org/greenbusiness
Since 2002, Seven-Star has been the producing sales agency for SolFest, the oldest consumer solar power and
sustainable community event in the United States. This venerable event is held in Hopland California on the grounds
of GAIAM, Real Goods and The Solar Living Institute.
www.SolFest.org
Seven-Star and AASHE(Association for the Advancement of Sustainability in Higher Education) have joined together to
produce their biennial conference and the first ever Sustainable Solutions Expo; a trade event focused on green
solutions for campuses, businesses and institutions.
www.aashe.org
Seven-Star is the Executive Producer of Green Cities Boot camps and Conference, providing how to nuts and bolts,
resources and tools to businesses seeking to initiate greening practices in their business operations.
www.greencities.com
Seven-Star produced United Nations World Environment Day – Green City Expo.
www.unep.org/wed/2005/
2008 capabilities presentation
Seven-Star provided mass event greening services for the Honorable Al Gore’s and Kevin Wall’s Live Earth Global
Concert . We provided green procurement services for the event and achieved a waste diversion rates of 86%, 92%,
97% and 99% respectively for the concerts in Shanghai, Rio de Janeiro, Johannesburg and Tokyo. Additionally,
we developed the official multi-language volunteer recruitment and scheduling website.
Seven-Star is a USA GSA and United Nations Vendor.
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services
Event Development
Financial and Logistical Planning
On-site Production & Management
Speaker and Performance Programming
Marketing
Strategic Plans & Execution
Creative
Public Relations
Sales
Exhibit Sales
Sponsorship Sales
On-line Green Event Registration System
Event Greening
Environmental Footprint Assessment
Eco Product Conversion
Landfill Diversion Program
Energy and Water Conservation Systems
Green House Gas Offset
Consulting
Green Office Consulting
Greening Venue Consulting
Green Event Consulting
Products
Compostable Products
Green Corporate Gifts
Eco-Office Products
2008 capabilities presentation
Event Production
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clients
HP
Indian Institute of Technology
Kushi Institute
Latin Boom USA Tour
Lake Eden Arts Festival
Live Earth – Control Room
LOHAS - Conscious Wave
Nature’s Path
Orlando’s Orange County,
Organic Fest
Organic Valley
Patagonia
Real Goods
Children’s Literary Festival
Shaklee Corporation
Simple Shoes
Solar Living Institute
Sun Festival
Sustainable North Carolina
SVN
U.S. Sustainability Finance
Leadership Summit
United Nations
Volvo
West Coast Green
2008 capabilities presentation
American Apparel
Annie’s Homegrown
Asheville Symphony
Aveda
Calvert
City of San Francisco
Clif Bar
Charleston Green Fair
Coca-Cola Recycling
Co-op America
Craigslist Foundation
2008 Democratic National Convention
Earth Alliance Institute
Eco Gift Show
Ella Baker Center
Fantastic Foods
Festival of Sails
Future Green Tour
GAIAM
Generation Earth
Global Exchange
GM - General Motors
Green Business Conference
Green City Boot Camp
Green Festivals
Green For All
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affiliations & ngo’s
Professional Participation
2007 World Conference on Sport and the Environment
Digital Earth
Fairmont Hotel Eco-Client
Sustainable North Carolina – Board Member
The Climate Project Trainer
United States Green Building Council - Charlotte
World Green Building Council
Donor
EMA - Environmental Media Association, Hollywood
Global Exchange
JGI - Jane Goodall Institute/ Roots and Shoots
NRDC – Natural Resources Defence Council
River Keepers
UNDP – United Nations Development Program
UNEP - United Nations Environmental Program
UNVP – United Nations Volunteer Program
WWF – World Wildlife Fund International
2008 capabilities presentation
Professional Membership
US EPA - US Environmental Protection Agency Waste Wise Sponsor
GBN - Co-op America’s Green Business Network
IAEE – International Association of Exposition and Events
IEG – Sponsorship Sales Association
NACS – National Association Consumer Shows
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eR/sR practices
Since 1999 Seven-Star has required that its events:
Divert at least 85% or more waste into compost and recycling
Provide biodegradable/sustainable food ware
Seek to reduce energy and water consumption
Procure eR/sR product replacements
Find other appropriate methods to engage stakeholders in diverting waste and educating participants
Since 1999, Seven-Star has ensured that:
Company purchases and investments fit eR/sR vendor procurement guidelines
Renewable energy credits offset energy usage, travel, shipping and business footprint
Waste is reduced through investing in reusable products
Energy is reduced through investing in energy efficient systems
All materials are recycled and composted when possible
A bio-diesel company vehicle is available for short travel
Only bio-based, non-VOC & organic products are used
Since 1999, Seven-Star has supported
Local environmental initiatives and community projects
Global wildlife/habitat conservation and fair trade initiatives
Since 2006 Seven-Star has provided its all its’ employees with
Health care plan & health club membership
Health saving account contribution each month
Sustainable individual retirement account
Free daily organic vegetarian breakfast and full-course lunch
A healthy, family-friendly and dog-friendly office atmosphere
Paid company retreats for inspiration and invigoration
Paid international travel to volunteer in a global setting and learn more about the world we serve
2008 capabilities presentation
Since 1999, Seven-Star has required that its prospective clients are:
Dedicated to transforming their corporate footprint into a ecologically responsible model
Taking responsibility for SRI (socially responsible investment)
Engaged in practicing overall CSR (corporate social responsibility)
Committed to eR/sR principles: philosophically, in policy and in practice
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supporting millennium development goals
Seven-Star is dedicated to supporting the entertainment and event industry in fulfilling these goals
The UN Millennium Project was commissioned by the UN Secretary-General and sponsored by the United
Nations Development Program on behalf of the UN Development Group. Its goals are to:
Goal 1: Eradicate Extreme Hunger and Poverty
Goal 2: Achieve Universal Primary Education
Goal 3: Promote Gender Equality and Empower Women
Goal 4: Reduce Child Mortality
Goal 5: Improve Maternal Health
Goal 6: Combat HIV/AIDS, Malaria and other diseases
Goal 7: Ensure Environmental Sustainability
Our clientele are intimately involved in corporate philanthropy, government-directed support or
consumer & trade education around these issues.
2008 capabilities presentation
Seven-Star is dedicated to supporting and developing any entertainment and event initiatives aimed at achieving
the objective of the UN Millennium Development Goals and advancing solutions presented by complex
problems described in the Millennium Ecosystem Assessment.
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founding executives
Georgia has over twenty years of event planning and marketing experience. She brings
years of business acumen, community development skills, environmental passion,
communication expertise and dynamic leadership to every project. She is considered
by her clients as a partner; trusted and respected to completely represent their financial
and business interests and goals. She is a co-founder of Seven-Star and oversees its
daily management and growth. She is a professional and eloquent speaker on greening
events.
Alan van de Kamp Grau
Vice President
The genesis of business for Alan stems from the desire to create an experience that is
environmentally responsible, educational and profitable. Alan directed Event &
Communications Co., an event and marketing group serving non-profits, schools and
progressive political parties. In 1995, he served for five years as Whole Life Expo's
National Marketing Director. He is a co-founder of Seven-Star and oversees its sales
management and the development of the largest eR/sR business database in the
United States.
Joseph B. Malki
CBDO
Joseph has over fifteen years of consulting specializing in strategic eR/sR marketing,
and green event development. He is a visionary marketer with a deep commitment to
social and environmental responsibility. His background in information technology and
partnership development has steered his services to top organizations including the
Whole Earth Festival, California State Fair and leading mass environmental events. He
is a co-founder of Seven-Star and oversees sponsorship sales and new business
development.
2008 capabilities presentation
Georgia S. Malki
President
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staff
Greg Roberts – Sponsorship Consultant and Media Partnership
Vanessa Driscoll – Sponsorship Relations Director
Glenn Geffcken – Sponsorship Director
Geary Douglas – Sales Manager
Cindy Warlick – Senior Sales Executive
Matthew Walsh – Bureau Aid/ Sales Administrator
Lori Spurlin – Sales Executive
Scott Kenny - Sales Executive
Melissa Crouch - Sales Executive
Sam Ruark – Programming Director
Mike Fox – Latin American Liaison
John Kielty – China Liaison
Tavin Cole – Chief Information Technology Director
Jeannie Cassie – Director of Government and Information
Bowie van de Ling – Creative Director Interactive
Zachari R. Medina – Creative Director Video
2008 capabilities presentation
Amanda Dufon - Director of Operations
Alesha Reardon - National Director of Volunteers
Kristen Kennedy– Greening Engineer
Cory West – Greening Manager
Matt Dufon – Greening Coordinator
Tomer Shapiro – Volunteer Coordinator
Claire Hester– Operations Coordinator
Sherry Spurlin – Operations Manager
Kimberly Hunter- Operations Manager
Sage Linden – Executive Assistant and Financial Manager
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capacity
Seven-star boasts the worlds largest eR/sR database that includes NGO, Government
agencies, political leaders, manufacturers, distributors, academics, authors, resellers and
retailers serving the Sustainable & Green Economy Markets.
Leading edge mobile communications and database accessibility on MS Server platform
Team of 22 full time, 8 part-time staff and 16 professional
contractors make up our U.S. team
Liaisons in Asia, Europe, Australia and South America.
An extendible sales staff of over 20 international professionals
A U.S. volunteer database of over 8,000
A global volunteer database of over 4,000
Access green production systems bio-diesel, hybrid vehicles and solar powered music stages
Full service green exposition decorator and freight carrier
Strategic broker agreements with leading edge eR/sR suppliers
Marketing, pr and creative agency
US GSA Federal Contractor pending, United Nations Market Place Vendor
2008 capabilities presentation
Seven-Star, maintains strategic partnerships with top global scientific and entertainment
organizations for 21st century Eco education and Eco-edutainment development.
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green event management
Seven-Star is an official partner and sponsor of the United States’ Environmental Protection Agencies’ Waste
Wise Program. We enroll our clients into the Waste Wise Program by providing the outcome of our
greening and diversion metrics at each event.
Seven-Star focuses on assessing, reducing, diverting and off-setting an event’s production environmental
footprint. Since 1999, we have provided sustainable solutions for landfill diversion, energy/carbon
reduction (CO2 emission offsets) and conversion to sustainable product usage. Co-founder Joseph B.
Malki, is noted to have fielded one of the first fully integrated waste diversion system at a mass scale
event in the United States at Whole Earth Festival, CA.
At www.SevenStarVolunteers.com and www.LiveEarthVolunteers.com you will see examples
of multi-event, multi-language on-line volunteer registration and scheduling systems allowing us to manage
thousands of volunteers in multiple time zones.
SEVEN-STAR’S GREEN EVENT MANAGEMENT SOLUTIONS
Event, Venue and Hotel Environmental Impact Assessments
Energy, Water and Waste Reduction Planning
Mass Scale Waste Diversion Planning
Biodegradable, Recycled and Recyclable Product Procurement
Green Team Staffing & Volunteer Recruitment
Greening Sponsorship Sales
Onsite Green Event Production & Management
Outdoor/Indoor Compostable Toilets
Greenhouse Gas Reduction Off-setting Credits/Solutions
Metrics & Reporting
Consulting
2008 capabilities presentation
Seven-Star is the global leader in green event management and holds a global record for consistent
mass event waste diversion and number of volunteers recruited per event
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event production
Production Services
Green Event Development
EcoEdutainment Programming
Floor Plan Design
Environmentally Sustainable Event Planning and Event Greening
Theme Development, Pre-event Marketing and Collateral
Timeline Management
Budget Development and Financial Management
Speaker and Entertainment Selection and Management
Off-site Events and Tours
Venue, Hotel and Vendor Sourcing, Negotiation and Contracting
Equipment and Program Deliverable Sourcing and Procurement
Event Setup, Production Management and Venue liaison
Audio Visual, Stage Production and Theme Decor
Food & Beverage Planning and Negotiation
Room Block Registration and Air & Ground Transportation
Security, Compliance, SOP Support and Special Event Services
Event Auditing and Post-Con Reconciliation
VIP Services, Hospitality, Recreation and Leisure Activities
2008 capabilities presentation
Whatever the scale of your program, Seven-Star’s focus is to create a big impact with a small
ecological footprint. We develop plans to meet your objective, location, schedule, budget program
and operational needs for meetings and conferences, trade and consumer events, indoor and
outdoor festivals, expositions, music concerts and/ or mobile tours; Seven-Star delivers
professional national and international production services.
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event décor & systems
General Service Contractor Rentals
Cradle to Cradle Eco-Carpet
Organic Cotton/Hemp Curtains, Drapery & Table Cloths
Green (FSC/Organic Fabric) Hospitality
PLA Exposition Table Covering (Bio-vinyl replacement)
Compostable Food ware
Organic Soaps and Cleansers
Solar Powered Systems
Biodiesel Transport
Hybrid VIP Fleet
FSC Staging
Energy Efficient LED Lighting
Recyclable Full Color Signage
Eco Friendly Lanyards and Badges
Greenhouse Gas Offsets
Green Event Registration Systems
2008 capabilities presentation
Seven-Star has principle relationships with the owners of major eco-friendly convention, exposition,
festival and conference material & equipment suppliers. Our ability to deliver all the necessary
elements to events is enhanced by the standards of our procurement system; encouraging
energy efficiency, recievability, local warehousing, non-toxicity and efficient form & function.
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sales call center
Seven-Star is the worlds’ greenest and best exhibition sales force catering to the B2B and B2G eR/sR
market. Seven-Star’s focus on the eR/sR market embraces many labels such as clean tech,
organic, sustainable, renewable and sustainable fair trade, LOHAS (Lifestyles of Health and
Sustainability), “appropriate tech” and “green”.
At Seven-Star, our staff have a personal commitment to lifestyles of health and sustainability. They
understand the market they are representing from a personal point of view. Our team members are
chosen for their ethics, interpersonal telephone skills, professional experience and understanding of
the eR/sR market.
Seven-Star is known for our positive, can-do, detailed-oriented performance-proven style of business and
communication. We build friendly and helpful relationships with each client, sponsor and vendor.
Exhibit & Sponsorship Sales Services
Data Mining and Development
Sale Kit Development
Cold Calling
Floor Plan Design and Pricing
Invoicing and Collections
Sales Reporting
Customer Service
On-site Exhibitor Registration and Services
2008 capabilities presentation
Seven-star boasts the worlds largest eR/sR business database that includes NGO, Governments, political
leaders, manufacturers, distributors, academics, authors, resellers and retailers serving the
Sustainable Building & Green Economy Market.
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marketing & communication
eR/sR Principles
UN Millennium Goal Strategy
Cause Marketing Mission
Consulting Service
Business Objectives
Research & Surveys
Marketing Objectives
Communication Objectives
Integrated Strategy
Strategic Planning
Execution Services
Creative Design
Event Execution
Metrics & Analysis
PR Communication
2008 capabilities presentation
Seven-Star is a full-service company providing all the necessary elements to deliver marketing and
communication success for entertainment and event initiatives: creative, interactive, strategic planning,
project management, execution and reporting. We have the insight, experience and creativity to help you
create measurable results — and if you let us; we’ll change your expectations of what’s possible in
marketing.
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consulting
From policy to practice: event venues, hotels and office operations can benefit from reducing their ecological
footprint and Seven-Star can help.
Because Seven-Star sits in the center of the green economy where business, sports, entertainment and
exposition come together; our insights are invaluable. Seven-Star brings a deep understanding of marketing and
communications when it comes to environmental and social responsible initiatives.
Consulting Services
Green Office Consult
Green Hotel Consult
Green Venue Consult
Green Event Development
Green Entertainment Consult
Green Communications
Green and Clean Technology
Ecoedutainment
2008 capabilities presentation
Seven-Star provides a full suite of environmental consulting practices for waste reduction, energy conservation
and pollution prevention. As an official EPA Waste Wise Sponsor and participant to several international standards
for greening, we provide an auditing service as well as custom step-by-step plans to help you achieve your goals.
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highlights
Global reputation and reach
Corporate commitment to UN Millennium Goals and eR/sR clients
Ethical clients and largest eR/sR business database
Experienced and knowledgeable management & staff
Green General Service Contracting
Green Product and Furnishing Rental Services
Full event production and management services
Most experienced and world’s best entertainment and event greening production team
Full marketing and communication services
Experienced Consulting by Principles and Leading Green Experts
International Brokers for Green Products
Premiere creative Green event and ecoedutainment consultants
2008 capabilities presentation
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Small, woman and minority owned business
http://www.millenniumassessment.org/en/About.aspx#1
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contact us
+1.828.236.0324 x125 main
+1.828.254.4287 fax
georgia@sevenstarevents.com
http://www.sevenstarevents.com/
http://www.greeneventmanagement.com/
2008 capabilities presentation
Georgia Malki
Co-Founder
President / CEO
Seven-Star, Inc.
PO Box 2837
Asheville NC 28802 USA
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