SINGING TO A
GREENER TUNE
Current status of the music industry
in addressing environmental sustainability
• Desktop research
• 24 survey responses from across 13 countries
• Continued responses, feedback and engagement
sought
Results of this meeting will add content and direction to
the report and initiative.
Report prepared by Meegan Jones & Xenya Scanlon
March 2010
OVERARCHING FINDINGS
Partnering of music and environment is in
evidence across many nations, however…
• Established programmes, research,
resources, solutions providers, and actual
greening activities undertaken, are clustered
in UK, Europe, North America and Australia.
• Disparity between developed, emerging and
developing nations in awareness of
environmental issues as they relate
to the music industry, as well
availability of knowledge, tools
and availability of solutions.
EXISTING ACTIVITY
• Many bands and festivals are creating
campaigns and initiatives to promote
environmental causes or to “green” their
activities and engage their audiences.
• There are existing industry-led networks and
campaigns which could be expanded at an
international level.
• The numerous local campaigns and initiatives
remain perhaps the most effective and
relevant for local audiences.
INDUSTRY IMPACTS
• Transport (audience, equipment and supplies)
• Energy consumption
• Waste generation
• An increase of consumerism and throw-away
culture
BARRIERS
• Lack of industry-wide regulation in the area of
environmental sustainability and few formal
external drivers.
• Insufficient know-how and availability of
skilled staff.
• Financial investment needed to undertake a
thorough ‘greening’.
• Lack of solutions available in some
regions.
OPPORTUNITIES FOR
UN M&E INITIATIVE
• Facilitate networking between existing industry
initiatives, mainly in developed countries, and those
regions and countries where there are none.
• Assist in reducing the skills and knowledge gap in
“greening” the music industry internationally.
• Spearhead or catalyze targeted campaigns to
address opportunities for greening of the industry or
communicating wide-scale environmental issues
through music industry activities.
OVERVIEW OF CURRENT
ACTIVITIES
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Sustainable Touring
Green Music Events
Supporting Environmental Causes
Audience Engagement
Green Venues
Green Music Production
- Studios
- CDs/Digital Delivery
- Instruments & Equipment
• Ticketing
• Merchandise
OVERVIEW OF EXISTING RESOURCES
There are many resources currently available to guide music event producers
how to ‘go green’ and to show bands how to ‘tour green’. However, these
tools are not centralized, harmonized or accessible in languages other than
English.
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Greening Guides
Industry associations and info portals
Consultants and indentured staff
Greening Partners (NGOs)
Supply chain driven
Training & professional development
Management & measurement tools
Standards, Certifications and Awards
Regulation
Public disclosure and CSR Reporting
OVERVIEW OF OPPORTUNITIES
The results of this research report illuminate areas of opportunity and
further discovery.
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Activating Change
Resources
Festival and Live Music Event Producers
Solutions providers
Musicians/Bands
Music Delivery
Venues
Audience
Consultants/Staff
Regulating, licensing and funding bodies
Sponsors
Environmental Campaigns & Initiatives
Awards
Tools & Auditing
Certification, Best Practice, Eco-Labelling
BENEFITS & MOTIVATORS
Please reflect on …
In order to tune the industry into ‘going green’ it
is necessary to not only identify what the
benefits of doing so are, but also what will
motivate key industry players to action.