Jarrett R. Bockler
74 Crescent Drive Old Bethpage, NY 11804
Home: (516) 586-4392 ● Mobile: (917) 860-4081 ● E-mail: jabockler@hotmail.com
I NN O V A T I V E M A RK E T I NG & L I CE NS I NG E X E C UT I VE
Strategic and entrepreneurial MBA with more than 15 years of sports, entertainment ,
fashion and consumer products marketing experience. Creative executive with a track
record of enhancing brand equity and driving profitability through new marketing
campaigns and corporate partnerships . A dynamic communicator with the ability to
identify, plan and execute new opportunities and strategic initiatives .
PROFESSIONAL HISTORY
TYR Sport, Inc. / Swimwear Anywhere, Inc. • Farmingdale, NY • 2010 – 2012
The largest privately held swimwear group owns, operates and licenses a portfolio of sports and fashion brands.
Director, Marketing & Brand Development
Recruited into a new management position to synergistically reorganize marketing operations across the competitive
sports and fashion divisions. Directed external agencies and internal resources in the development and execution of
creative campaigns, promotional programs and new product launches. Created and managed a new 12 person
department including creative services, web design, social media and brand management workgroups.
 Responsible for all creative including photography, print, video, digital, catalogs, sales collateral, style guides, social
media content, and all retail touchpoints (POP, in-store signage, retail fixtures, hangtags and packaging).
 Rebranded TYR as a young, modern, technical competitive swimming and triathlon brand: the performance
oriented, product centric, hip American alternative to SPEEDO.
 Directed all communications programs including public relations, social media and media buying.
 Integrated global brand marketing campaigns across all channels of distribution including department stores,
sporting goods, specialty retailers, catalogs, e-commerce, and events.
 Activated integrated athlete, event and federation sponsorships in professional swimming and triathlon (Ironman).
 Liaised with licensing group on the marketing efforts of the licensed brands and new licensing contracts.
 Worked with licensors on launch strategies and presentation of products and materials to retailers.
 Presented global marketing strategies and asset library to international partners and licensees.
Hickey Freeman, Co. / HMX Group • New York, NY • 2003 - 2009
The premiere American tailored clothing company operates a portfolio of luxury and lifestyle apparel brands.
Director, Licensing and International Business • 2006 - 2009
Bobby Jones, Hickey Freeman, and hickey
Promoted to oversee international business development including P & L responsibility for licensing and wholesale
operations. Collaborated with senior management on presentations and reporting to corporate partners, licensors and
licensees. Managed the licensing approval processes and review all materials including: product, packaging, hangtags,
trade marketing, and consumer marketing materials (print, web, radio, and television).
 New business initiatives and hands-on management style resulted in over 500% growth in royalties.
 Energized the Hickey Freeman business in Japan through aggressive integration of U.S. marketing platforms. As a
result of the collaboration, sales grew over 20% at key retailers including Isetan, Mitsukoshi, and Daimaru.
 Established new distribution relationships in Asia, Europe, Canada, Russia, South America, the Middle East and
with the U.S. Military (Aafes, Nexcom, and Coast Guard).
 Defined new export strategy that enabled more than 250% growth in direct international sales.
 Directed a cross functional team (design, production, and sales) to create limited edition product line and marketing
platform with St. Andrews Links Trust that contributed to a 96% increase in sales at retail.
 Managed the creation of the Bobby Jones brand style guide with an outside agency as a foundation for product
development and marketing consistency worldwide.
Jarrett R. Bockler, Page 2 of 2
Director, Licensing • 2003 - 2006
Bobby Jones
Spearheaded licensing as a new business unit focused on developing lifestyle brand extensions for Bobby Jones.
 Launched new licensed programs in golf equipment, timepieces, fragrance, and men’s accessories.
 Defined an e-commerce strategy that enabled exponential growth in new product sales.
 Created the 75th Anniversary of the Grand Slam marketing plan driving global sports and golf media coverage
including editorial in Golf Digest, Golf Magazine and on the Golf Channel.
JRB Marketing • New York, NY • 2000 – 2003
Entrepreneur, Public Relations and Marketing Consultant
Provided strategic direction to clients in the entertainment, consumer products, technology, and publishing industries.
Services included public relations, event management, marketing strategy, collateral creation, and business planning.
 Managed guerilla marketing campaigns for publishing client that surpassed a 500% ROI.
 Directed confidential crisis management programs to minimize media coverage and long-term image damage.
 Guided two technology start-ups through presentations to investors, prototype development, and marketing strategy.
Zarem Inc. • New York, NY • 1998 – 2000
Elite entertainment public relations agency of industry guru, Bobby Zarem, with celebrity and corporate clients from the
sports, fashion, music, film, television, performing arts and publishing industries.
Publicist
Communicated daily with key editors and columnists regarding stories about celebrity and corporate clients. Created
campaigns and special events as a platform to communicate a vision about an individual or entertainment property.
 Managed over 100 special events ranging from film premieres to theatre openings to charity balls.
 Interesting projects to note included Entertainment Weekly Magazine’s Oscar party, Milton Berle’s 90th birthday
celebration, a celebrity fundraiser for The American Red Cross, multiple events honoring President William J.
Clinton, and the opening of the new China Club.
Tucson Toros Professional Baseball Club, Inc. • Tucson, AZ • 1996 - 1997
Minor league (AAA) affiliate for the Milwaukee Brewers and the spring training host for the Colorado Rockies.
Operations/Marketing Assistant
Pitched and negotiated sponsorship packages with local businesses and national brands. Collaborated with media
partners to create TV, radio, and newspaper advertising. Composed newsletters, press releases and team notes for use on
daily game radio broadcasts and to facilitate media coverage with local sports writers and on-air personalities.
 Created “Beer Mug Night” and local taxi sponsorship program for MADD: Mothers Against Drunk Driving.
 Sold integrated sponsorship to Church’s Chicken: on-field contest, outfield billboard, and radio spots.
 Crafted co-branded promotion with Toys R’ Us that drove game ticket sales and traffic into the retail stores.
 Doubled attendance for the annual “Boy Scout Day” through a grass roots marketing campaign.
EDUCATION
Zicklin School of Business, Baruch College, CUNY • New York, NY
Master of Business Administration, Full-Time Honors Program
June 2003
 Concentration in Management: Entrepreneurship and Small Business Management
 Additional graduate studies in Strategy, Operations Research, and Computer Information Systems
 Received an Honorable Mention in the Baruch College Entrepreneurship Competition Finals
Union College • Schenectady, NY
Bachelor of Arts, Economics
May 1996
 Thesis: The Effect of a Redistribution of Rents on Profitability and Salary Growth in Major League Baseball