Toys"R"Us, Inc. is the world's leading
dedicated toy and baby products retailer with
more than 1,500 freestanding destination toy
and baby specialty stores worldwide. The
company currently sells merchandise through
nearly 600 Toys"R"Us stores and more than
260 Babies"R"Us stores in the United States,
more than 690 international stores in 33
countries, which includes licensed and
franchise stores.
• Japan is the biggest animation and
cartoon country in the world.The toy
market in Japan is main with the dolls
which is popular in the television
drama and the cartoon move. The
teenagers a colony of costumer.
• So Japan is a big future market.
• As we all known that
spider man is a hero
in American. And
Toys “R”Us of course
put the doll on the
standout place of
shelf.
• Japan has his own
traditional toys,such
as the dolls of Japan.
• In the toy market, tradition toy is not now
of lord dozen toy, but the technique
electronics toy which is rising very quickly.
So in tradition toy market the merchants
would not fight against with each other too
volcanically. And technique electronics toy
of the United States lead in the world, so
when they get into Japan market, may be
subjected to resist of small scale in
tradition toy market that it would not be
harmful influence to the collectivity.
others
70%
BANDAI万代
KONAMI科乐美
Toys"R"Us
Yujin有井
30%
• Make a further understanding the culture of
region in Japan. Expand the market by
developing traditional toy of Japan.
• products divide into two kinds which one
face to the route of high level all the way,
another one face to the route of low level .
• increase to establish factories to product
toys in China, which directly sell to Japan
by decreasing freight.
• Caused by imports of similar products in the
country's enterprises are facing a severe test.
• The two sides in order to market competition,
price war, resulting in market turmoil.
• Most of the similar products for small and medium
enterprises Will be closed down and the
annexation of，under Toys"R"Us in Great
strength.
• Importer of gross domestic product will be affected.
• At that time,structural inconsistencies is the biggest obstacle to
product acceptance between Japan and American. So
American government exert pressure upon Japanese
government to request Japanese toys to free from jural control
that make an excellent condition for TOYS R US entering Japan.
• Then TOYS OF US carry continual out many kinds of influential
products,make foundation for its development in Japan. On top
of that,it began to fight a price war against the local company in
JAPAN.
• TOYS OF US carry out the “low price” strategy drastically. The
most effective measure is dealing with manufacturing
companies directly.On the other hand ,TOYS OF US have own
logistics centre which help him to reduced cost .So it have
more advantages to compete with the local toy companies for
market.
• With more than 670 Toys"R"Us and 20 Babies"R"Us stores in 33 countries
outside of the United States, Toys"R"Us, Inc. is a company that has
successfully translated its business abroad. Toys"R"Us, International has
become a worldwide toy phenomenon, embodying a customer philosophy of
quality, value and selection under one roof that resonates with parents
around the globe.
• Like its U.S. counterpart, Toys"R"Us, International tracks toy trends around
the world, establishing the company as a global toy authority that
understands cultural nuances from country to country. In Europe, toy trends
tend to mirror those in the U.S., as European customers increasingly
consider the importance of toys for both learning and developmental
progress in children.
• Toys"R"Us, International has achieved tremendous success in strengthening
its status as the toy and baby authority abroad. The company’s featured
learning area, branded "Imaginarium" or "Universe of Imagination," is
universally well-received by parents. In addition, Toys"R"Us stores are
widely known as the "gaming" headquarters when it comes to the latest,
most highly anticipated videogame hardware and software releases. Stores
across the globe frequently host midnight madness parties for avid gamers
in order to strengthen the company’s position as a leader in the category.
The attitude to competitors
• With the Toys R Us in Japan come out on
top among their justifications for the
management of those who are optimistic
about the potential has been estimated at
close to its competitors - Wal-Mart. WalMart's low prices in the face of challenges,
they are optimistic estimate their strength,
with Wal-Mart began a price war, the final
results are poor already.
• Go to strengthen the sole supplier of ownbrand and the road should be more
effective, because only these factors in
order to attract consumers to run special
trip to stores to buy.