Security Alerts and
Why We in Agriculture
Should Care
Julie Smith
NACAA 2007
Grand Rapids, Michigan
July, 2007
20 min to change your world
• Why should Extension employees be
involved in emergency preparedness?
• What are our potential roles?
• How should we prepare for these roles?
Here’s the deal
• Disasters happen
• We should be prepared
• Preparedness enhances survival
Why should we care?
• Trusted sources of information
• Have access to resources and training;
can conduct trainings
• Bridge between local knowledge/local
resources and emergency managers
• Our agricultural clientele are focused on
day to day challenges
• Written into state support function
Thanks to the Roland Bauer Family Dairy Farm
Ringwood Township, Illinois
Emergency management
• Goals of EM are to save lives,
prevent injury, protect property,
and protect the environment
All hazards approach
• Natural disaster
• Transportation accident
• OIE notifiable disease
• Unintentional contamination
• Intentional contamination
– Agriculture is vulnerable
– Recognized by HSPD-9
(Homeland Security Presidential Directive)
Consequences of emergencies
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Communications are challenged
Infrastructure fails
Threats to animal and public safety arise
Need to evacuate people and animals
Animals displaced/escape
Environment and wildlife adversely affected
Need for euthanasia and carcass disposal
Threats to animal well-being and
human mental health
• Public concern
National response plan
• NRP established by HSPD-5
• Comprehensive approach to incident
management
• Secretary of Homeland Security charged
with overseeing EM in the event of
terrorist threats or actions, major
disasters, and other emergencies
• Coordinates incident management
disciplines—
HS, EM, law enforcement, firefighting,
public works, public health, EMS, private
sector (Red Cross, Salvation Army)
Emergency support functions
ESF 1 - Transportation
ESF 2 - Communications
ESF 3 - Public Works and Engineering
ESF 4 - Firefighting
ESF 5 - Emergency Management
ESF 6 - Mass Care, Housing and Human Svcs
ESF 7 - Resource Support
ESF 8 - Public Health and Medical Services
Emergency support functions
ESF 9 -
Urban Search and Rescue
ESF 10 - Oil and Hazardous Materials Response
ESF 11 - Agriculture and Natural Resources
ESF 12 - Energy
ESF 13 - Public Safety and Security
ESF 14 - Long-term Community Recovery and
Mitigation
ESF 15 - External Affairs
Emergency support functions
ESF 9 -
Urban Search and Rescue
ESF 10 - Oil and Hazardous Materials Response
ESF 11 - Agriculture and Natural Resources
ESF 12 - Energy
ESF 13 - Public Safety and Security
ESF 14 - Long-term Community Recovery
and Mitigation
ESF 15 - External Affairs
Potential roles
• Education, training, research-based
information
• First detector
• Volunteer management
• Media work
• Assist state support function
Cultivate a culture of
preparedness
• Disaster supply kits (Go kits)
• Family/business communication
plans
• Continuity of operations plans (Ready
Business)
• Farmstead security and emergency
biosecurity preparedness
Personal disaster
preparedness (PDP) model
• Citizen Corps model to target
marketing of preparedness messages
• Based on social science “program”
theories which have to do with
changing behaviors
• Provides audience analysis useful for
developing messages appropriate for
different profiles
Strategies to increase
preparedness
• Discomfort motivates change
• Excitation/emotional stimulation
increases effectiveness of message
• External motivators –
coop policies, insurance incentives can stimulate change
Steps you can take
• Become certified in incident command
system and national response plan
awareness
IS-100 (ICS), IS-700 (NIMS), IS-800.A (NRP)
• Take EDEN trainings, www.eden.lsu.edu
• Know where you fit into your local and state
plans; get to know your local EM; get
involved
• Integrate preparedness messages into all
programs: Prevent, Prepare, Prevail
What’s your RQ?
• We must practice preparedness
• We must promote preparedness
www.eden.lsu.edu