Presented by:
Group no. 2
Ashish Khandalgaonkar
Nilesh Mahale
Aliasgar Patanwala
CSR
Responsibility & Ethics
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What is CSR?
Responsibility & Ethics
 “Corporate Social Responsibility
is a concept whereby companies
integrate social and
environmental concerns in their
business operations and in their
interactions with their
stakeholders on a voluntary
basis”
By taking a strategic approach, companies can determine what
activities they have and the resources to devote to being socially
responsible and can choose that which will strengthen their competitive
advantage. By planning out CSR as part of a company’s over all plan,
organizations can ensure that profits and increasing shareholder value
don’t overshadow the need to behave ethically to their stakeholders.
Strategic CSR provides companies with solutions for:
 Balancing the creating of economic value with that of societal value
 How to manage their stakeholder relationships (especially those with
competing values)
 Identifying and responding to threats and opportunities facing their
stakeholders
 Developing sustainable business practices
 Deciding the organization’s capacity for philanthropic activities
What is Strategic CSR?
Environmental
Responsibility
Political
Responsibility
Types
of
CSR
Financial
Responsibility
Human Rights
Responsibility
Government
Policies
NGO
Activism
Litigation
Key drivers of CSR
Responsible
Investment
Foreign
Investment
Domestic &
Foreign
Customer
Human rights
Poverty
Alleviation
Labour rights:
Environmental
conditions
cooperation
with
paramilitary
forces
job creation
child labour
water & air
emissions
complicity in
extra-judicial
killings
public
revenues
forced labour
climate
change
skills and
technology
Key Issues
right to
organize
safety and
health
Top 10 Indian Companies in CSR as % spends of PAT
for the year 2011-12
Source: http://www.safrg.org/uploads/CSR10_Indiaindex_2012.pdf (www.fundraisingindia.org)
Note: The profit-after-tax (PAT) and CSR spend amounts are in INR Millions.
Top Indian
Companies
in CSR in
absolute spends
for the year
2013-14
TOP 5 Global companies in CSR region wise
Source: http://www.marketingmag.com.au/news/microsoft-tops-csr-rankings-as-companies-wastemillions-on-reputation-35902/
TOP 50 Global companies in CSR for 2013
Source:http://www.rankingthebrands.com/PDF/CSR%20RepTrak%20100,%202013%20Reputation
%20Institute.pdf
Cases
•Under this Programme, children in
primary schools receive instructions
in dental care from members of the
dental profession and Indian Dental
Association
•Education is imparted with the aid of
audio-visuals and printed literature
created by the company
•Free dental health care packs,
comprising 1 toothbrush & 1
toothpaste pack, are also distributed
by the Company to encourage good
oral hygiene.
Colgate Palmolive
Positive Step
Colgate supports a “Positive Step” program for children living with
HIV/AIDS The company has been working for over a year, with
'NETWORK IN THANE OF PEOPLE LIVING WITH HIV/AIDS' (NTP+).
The company supports a group of children in providing special nutrition
besides sponsoring their school fees.
Operation Smile
Colgate India supported the Hyderabad Mission of 'Operation Smile', the
largest humanitarian nongovernmental organization in the world to provide
free surgery to children and young adults, suffering with cleft lips, cleft
palates and other facial deformities at a week long camp.
National Oral Health Program
Colgate-Palmolive India continues to spread oral health awareness
through the School Dental Health Education Program. Under this
Program, since 1976 over 95 million school children in rural and urban
parts of the country, in the age group of 5-12 years have been reached
out. Members of various IDA local branches and professional oral care
organizations organized the Program across the country with the help of
audio-visual aids, posters, charts and demonstration of right brushing
techniques.
Colgate Palmolive
Reading is fundamental
For the past five years, Colgate in partnership with Pratham, has set up
libraries for the underprivileged children in economically backward areas
in Mumbai, to encourage and inculcate the habit of reading among these
children. Colgate firmly believes education will empower these children
for the future and help them to explore new avenues
Supporting Girls at Risk
Maria Sharan is a project for girls in difficult circumstances at Pune, India.
It provides a residential home for abandoned girls who were rescued from
streets, stations and slums. The organization is sponsoring education for
these girls and strives to produce self reliant, empowered young women.
Celebrating joy of fun for 27 years
Colgate has been sponsoring the Summer Camp at the Dominic Savio
since 1981. The camp is attended by students of the school as well as
children from the nearby hutments. Almost 400 children between 6-16
years of age benefit from the creative workshops that are conducted at
the camp. Children as they grow come back to conduct these camps as
volunteers to help spread the joy.
Colgate Palmolive
Kraft Foods - Huddle to Fight Hunger
 Kraft Foods Inc. is a US-based multinational company
 Approximately $50 billion in revenue
 World’s second largest food producer and number one in the North America
 Markets and sells in over 170 countries and operations over 70 countries
Kraft Foods - Huddle to Fight Hunger
 Hunger affects one in six Americans
 September 2010, launched this campaign, using various social media options
 Combines three things Americans are passionate about – football, food and
helping others
 Idea was Kraft + Feeding America + football = Kraft Huddle to Fight Hunger
 It is encouraging users to “like” its Facebook fan page, it will donate meals for
every “like” on Facebook through Feeding America (U.S. Hunger Relief Charity)
 Was using dedicated website HuddleToFightHunger.com
Kraft Foods - Huddle to Fight Hunger
 20,955,153 meals in total were donated to Feeding America, surpassing the
20,000,000 goal in 2010.
CSR, THE AMUL WAY
• CSR-Sensitive Business
Philosophy
o To server the interests of milk
producers
o To provide quality products to
consumers as value for money
• CSR –oriented to Distributors
and Retailers
• CSR-oriented to Staff
AMUL Relief Trust
• A devastating earthquake hit
Gujarat on 26th Jan 2001.The
epicentre of earthquake was
located in Kutch Gujarat.
• It caused death of thousands of
people, many were injured and
damage of billions of rupees was
done
• GCMMF formed a specific
organization named “Amul Relief
Trust” (ART) under the
chairmanship of Dr.V.Kurien with
donation of Rs.50 millions for
reconstruction of school buildings.
• The trust reconstructed 6 schools
damaged by above earthquake at a
cost of Rs. 41.1 millions in Kutch
Area.
Green Gujarat Tree
Plantation Campaign
• The milk producers of Gujarat Dairy
cooperatives conducted mass tree
plantation drive every year on
Independence Day for last three years
• The idea is “one member five tree”
• The entire plantation is coordinated at all
the three tiers of Anand Pattern- at
village, district and state level dairy
cooperatives.
• Amul co-ops planted more than 311,98
lakhs trees.
CSR-Other Activities
• Encourages Woman to participate in dairy
co-op societies.
• To develop and enhance leadership skills
and qualities among women.
• Amul’s member unions organized three
self managing leadership workshops at
PRAJAPITA, BHARAMAKUMARIS,
MOUNT ABU. 3100 women participated in
this programme.
• ‘Amul Vidya Awards’ to the toppers of std.
X and XII throughout the country.
Aditya Birla Group – Sustainable
Livelihood
 Mr. Aditya Birla, weaved in the concept of 'sustainable
livelihood'
 which transcended cheque book philanthropy. In his view, it
was unwise to keep on giving endlessly. Instead, he felt that
channelising resources to ensure that people have the
wherewithal to make both ends meet would be more
productive.
 He would say, "Give a hungry man fish for a day, he will eat it
and the next day, he would be hungry again. Instead, if you
taught him how to fish, he would be able to feed himself and
his family for a lifetime."
Focus Area
 Education
 Health care and family welfare
 Social causes
 Infrastructure development
 Sustainable livelihood
Video
 https://www.youtube.com/watch?v=pdCpLkYE28k