Dell Solutions for the
Future Ready Enterprise
Jürgen Renz
Geschäftsführer Dell GmbH
Enterprise Solutions
Tech Data Kongress 2015
FRS FY16
Powerful disruptors to “IT as usual”
2M+
Emails sent
per second
97%
Use or plan to
use cloud
computing
71%
73%
Have mix of
personal &
corporate devices
79%
Tech Data Kongress 2015
500M
Tweets
per day
Plan to deploy
SDN within a year
Experienced a
security incident
impacting finances
or reputation
300X
$2B
60%
Growth of
digital universe
Online shopping
performed exclusively
by mobile digital
assistants
Believe their IT
budgets will either
go down or stay
The CIO Paradigm
Business Priorities

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
Deliver business results
to shareholders
Improve customer satisfaction &
innovate
Cut/maintain costs
Keep us competitive
Improve employee productivity
Technology Priorities
“Keeping the Lights On”





Tech Data Kongress 2015
Manage current workloads
Application rationalization
HW updates & migrations
Reduce costs
Protect our data
Accelerating the Business





Optimize workloads
Software-defined X
Utilize new IT benchmarks
Deliver ubiquitous mobility
Implement Cloud Computing
You’re at the intersection of traditional & new IT
Tech Data Kongress 2015
Bridge the gaps on your terms
Standards-based
Open approach
Modular systems
No deliberate technology lock-in
No intentionally closed ecosystems
No costly monolithic stacks
Flexible scaling
Modern portfolio
End-to-end solutions
No forced constraints or
rip-and-replace
No vested interest in legacy
systems
No siloed viewpoint or
hidden agenda
Dell is different
Tech Data Kongress 2015
Our approach gives you better results
Decreasing
operating
costs
New proprietary solutions
The Future-Ready Enterprise
• Closed management stack
• Limited interoperability
• Lock-in penalty
A scalable, end-to-end
approach that delivers:
Initial
costs
• Rapid time to value
• Superior ease of use
• Unrivaled flexibility to adapt
Ongoing
costs
Initial
costs
Ongoing
costs
Decreasing
acquisition
costs
Increasing
acquisition
costs
Legacy systems
Commodity systems
• Complex and monolithic
• High cost-per-transaction
• Proprietary to one vendor
• Hardware with no value added
• Technology transition issues
• Limited vendor support
Initial
costs
Ongoing
costs
Increasing
operating
costs
Tech Data Kongress 2015
Initial
costs
Ongoing
costs
Empowering your agenda, your way
Future-Ready Enterprise
workload-ready
virtual infrastructure-ready
software-defined
cloud-ready
big data-optimized
Oracle | SAP | Microsoft
VMware | Microsoft
SDN | SDS | SDDC
Azure | VMware | OpenStack
Hadoop | Cloudera
New IT
Traditional IT
Deliver better
information and peak
performance with
ease
Maximize
virtualization
benefits, seamlessly
and economically
Navigate new IT
paradigms without
complexity
Build your cloud
computing strategy,
your way
Drive fast, actionable
insights with unique
analytics
• Speed time-to-value for
applications
• Simplify deployment
and management
• Shift IT focus from
infrastructure to service
• Bridge private, public
clouds seamlessly
• Make informed, critical
decisions quickly
• Enhance performance
of nearly any database
• Get virtual infrastructure
up and running quickly
• Create an optimized
foundation for new IT
initiatives
• Optimize application
delivery, empower end
users
• Uncover insights more
effectively
• Enable greater
transaction volumes to
power the business
• Move at the speed of
software innovation,
free from disruption or
lock-in
Tech Data Kongress 2015
• Increase agility and
efficiency
• Design your model
based on performance,
control and security
• Build competitive
differentiation, retain
advantage longer
Empowering your agenda, your way
Future-Ready Enterprise
workload-ready
virtual infrastructure-ready
software-defined
cloud-ready
big data-optimized
Oracle | SAP | Microsoft
VMware | Microsoft
SDN | SDS | SDDC
Azure | VMware | OpenStack
Hadoop | Cloudera
Traditional IT
New IT
Dell Acceleration Appliances for
Databases
Dell Integrated Systems for Oracle
12c Database
Dell Enterprise Portfolio + Oracle
Dell Enterprise Portfolio + Microsoft
• Accelerate results by increasing IOPs
by as much as 27.5 times, and
reducing latency by 96%
• Power your business with up to 2.5
million transactions per minute
• Balance performance and
cost-effectiveness
• Achieve extremely high performance in
just 19U of rack space
• Run queries in a fraction of the time
with up to one million IOPs and 96%
reduced latency vs. other configurations
• Speed deployments and minimize risk
with validated configurations
• Manage entire stack from a single
console with OpenManage plug-in
• Experience up to 3.58x faster order
processing with Fluid Cache for SAN
• Achieve greater than 100,000 IOPS with
sub-ms latency when running OLTP
workloads using a Dell Storage solution
• Support up to 48% more SQL Server,
Exchange Server & SharePoint users
than HP blade storage & server solution
• Support up to 42% more users per watt
than a comparable HP solution
• Enable up to 100% more database users
on a Dell PowerEdge server than HP
Tech Data Kongress 2015
Empowering your agenda, your way
Future-Ready Enterprise
workload-ready
Oracle | SAP | Microsoft
virtual infrastructure-ready
VMware | Microsoft
software-defined
cloud-ready
big data-optimized
SDN | SDS | SDDC
Azure | VMware | OpenStack
Hadoop | Cloudera
New IT
Traditional IT
Dell Engineered for VMware EVO: RAIL
Dell Enterprise Portfolio + VMware
Dell Enterprise Portfolio + Microsoft
• Go from power-on to deploying VMs in just
15 minutes
• Integrate into existing environments without
disruption
• No disruption to existing virtual environments
with deployment
• Deploy PowerEdge servers up to 21 percent
faster overall and with up to 52 percent less
system administrator time using plug-in for
vCenter vs. HP
• Manage and provision Dell Storage, and easily
protect and recover VMs from a single
VMware vSphere Web Client interface
• Configure physical and virtual switches with
Active Fabric Manager using templates and
standard command line syntax within vSphere
Distributed Switch
• Automate server and storage discovery,
configuration, monitoring and updates with
OpenManage native integration and plug-ins
for Microsoft System Center 2012
• Boost performance with tight integration
enabling perpetual optimization of data
• Optimize Microsoft virtualized networking
with NVGRE-ready switches
Tech Data Kongress 2015
Empowering your agenda, your way
Future-Ready Enterprise
workload-ready
virtual infrastructure-ready
software-defined
cloud-ready
big data-optimized
Oracle | SAP | Microsoft
VMware | Microsoft
SDN | SDS | SDDC
Azure | VMware | OpenStack
Hadoop | Cloudera
New IT
Traditional IT
Dell XC-series of Webscale Converged
Appliances
Dell Nexenta Jointly Engineered
Software-Defined Storage Solutions
Dell Software-Defined Networking
• Bring webscale capabilities to your data
center in just 30 minutes
• Scale out flexibly with an efficient model, one
node at a time
• Reduce operational complexity using a highly
intuitive, single management console for both
compute and storage resources
• Reduce storage costs and unify management
for greater efficiency
• Unlock potential in your data center with
unlimited file size and snapshot capabilities
• Improve VSAN I/O performance up to 10x
• Maximize choice with a complete, unbiased
approach—whether adopting SDN via
hypervisor overlay, OpenFlow, or
programmatic interface
• Select the OS that works best for your needs
using Open Networking
• Evolve at your own pace without lock-in or
forklift upgrades
Tech Data Kongress 2015
Empowering your agenda, your way
Future-Ready Enterprise
workload-ready
virtual infrastructure-ready
software-defined
cloud-ready
big data-optimized
Oracle | SAP | Microsoft
VMware | Microsoft
SDN | SDS | SDDC
Azure | VMware | OpenStack
Hadoop | Cloudera
Traditional IT
New IT
Seamless solutions for navigating cloud on your terms
Tech Data Kongress 2015
Empowering your agenda, your way
Future-Ready Enterprise
workload-ready
virtual infrastructure-ready
software-defined
cloud-ready
big data-optimized
Oracle | SAP | Microsoft
VMware | Microsoft
SDN | SDS | SDDC
Azure | VMware | OpenStack
Hadoop | Cloudera
New IT
Traditional IT
Dell In-Memory Appliances for Cloudera
Enterprise
Dell Enterprise Portfolio + Dell Statistica
AppAssure Backup, Replication and
Recovery Software
• Run jobs 100x faster compared to
MapReduce, 10x faster in-memory compared
to disk
• Simplify operations and reduce costs by using
a single common platform for multiple
frameworks
• Scale up economically without rip-andreplace
• Build competitive advantage based on
predictive analytics
• Reduce TCO with Dell Storage—provides best
price/IOP and price/GB through intelligent
tiering
• Double data throughput and make larger
datasets possible with Dell PowerEdge 13G
servers
• Unify backup, replication and recovery in one
solution
• Restore operations almost instantly with an
RTO of minutes
• Cut storage requirements by up to 80
percent with integrated deduplication and file
compression.
Tech Data Kongress 2015
Empowering your agenda, your way
Compute solutions from office scale to hyperscale
#1
Tech Data Kongress 2015
Empowering your agenda, your way
Innovation redefines storage economics
5
7
Tech Data Kongress 2015
Empowering your agenda, your way
Transform IT with networking innovation
Tech Data Kongress 2015
Empowering your agenda, your way
Converge on your terms
Delivering the
most
processing
power
15 minutes
from power-on to
VM deployment
per rack of any
other platform1
Up to
50%
more
30 minutes
to integration
with any data center
available server-side
storage than HP2
Converged infrastructure
FX Architecture
Tech Data Kongress 2015
PowerEdge M1000e
1M IOPs &
>90% latency
vs. Oracle on traditional
spinning disk
Run jobs up to
100X faster
than MapReduce
10X faster
in-memory
compared to disk
Converged solutions
For virtualization
For workloads
Empowering your agenda, your way
Das Neukunden Bonusprogramm für unsere Partner
1
Sie verkaufen Enterprise Solutions an einen Kunden,
der in den vergangenen 24 Monaten keine Dell Produkte gekauft hat
2
Sie sind als Preferred oder Premier Partner registriert
3
Sie erhalten zusätzlich Back-End-Rebates in Höhe von
4% auf Server-Umsätze
7% auf Storage-Umsätze
7% auf Networking-Umsätze
Tech Data Kongress 2015
The Future-Ready Enterprise
An agile, efficient foundation for growth, end-to-end
Tech Data Kongress 2015
Thank you
Dell - Restricted - Confidential