To Be Completed
21st Century Instructional Guide for Career Technical Education
Web Page Publishing
Business and Marketing Cluster
List Concentrations for this course
Title:
Web Page Publishing (WVEIS 1455)
Standard
Number:
BE.S.WPP. 1
Essential
Questions:
Objectives:
BE.O.WPP.1.1
Exploring Web Page Publishing Employability Skills
Students will explore Web page publishing employability skills.
BE.O.WPP.1.2
BE.O.WPP.1.3
Standard
Number:
BE.S.WPP.2
Essential
Questions:
Objectives:
BE.O.WPP.1.1
BE.O.WPP.1.2
Students will
discover careers in the Web design field including
salaries, certifications, and educational
requirements.
explore new and emerging trends in the Web
design field.
research ways business and industry use Web
sites
Basic Web Concepts
Students will examine Web concepts.
Learning Plan & Notes to Instructor:
Why do you think Web developers need to view Web pages in different views.
Web pages are composed of many different elements. How do these elements help a user navigate
through a Web site?
How do the educational requirements differ between Web master, Web programmer, and Web
designer?
Students will
Learning Plan & Notes to Instructor:
develop navigational skills for using the world
Resources – Text, handouts, internet. Use different
wide web effectively.
search engines throughout the course.
define and use web page design terminology.
Create a Word Wall – can be teacher or student
created; graphic organizers such as the Frayer
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BE.O.WPP.1.3
BE.O.WPP.1.4
BE.O.WPP.1.5
BE.O.WPP.1.6
Standard
Number:
BE.S.WPP.2
Essential
Questions:
Objectives:
BE.O.WPP.2.1
BE.O.WPP.2.2
BE.O.WPP.2.3
BE.O.WPP.2.4
Standard
Number:
BE. S.WPP.3
Essential
Questions:
Objectives:
Diagram.
examine web page design concepts.
Use the World Wide Web to view specific pages for
varied concepts.
recognize confidentiality concepts and policies. View specific pages on the WWW dealing with
confidentially concepts and policies.
research accepted professional conduct.
Resource – Internet, local businesses.
research and analyze web page design career Use Internet to conduct research.
opportunities, salaries, and educational
requirements.
Legal and Ethical Issues
Students will determine legal and ethical aspects of Web page publishing.
What is the acceptable procedure when using other people’s work on a Web site?
How can you anticipate future licensing violations in future when developing a Web site?
Students will
Learning Plan & Notes to Instructor:
research and comply with copyright and patent
laws pertaining to the Internet (including
electronic clip art, video clips, sound clips,
scanned images, documents, photographs,
trademarks, and other visual and audio
elements).
assess incidents where scanned or digitized
documents, photographs, visual and audio
elements can be legally used but could ethically
be questionable.
recognize computer crimes and privacy issues
related to using the Internet.
examine technology security issues.
Web Page publishing Design Concepts
Students will determine Web page design concepts.
Students will
Learning Plan & Notes to Instructor:
2
BE.O.WPP.3.1
BE.O.WPP.3.2
BE.O.WPP.3.3
BE.O.WPP.3.4
BE.O.WPP.3.5
BE.O.WPP.3.6
BE.O.WPP.3.7
BE.O.WPP.3.1
Standard
Number:
BE.S.WPP. 4
Essential
Questions:
Objectives:
BE.O.WPP.4.1
BE.O.WPP.4.2
BE.O.WPP.4.3
BE.O.WPP.4.4
use terminology associated with Web design
and construction and Internet usage.
identify Web page design features (including
ruled lines, headings, graphics, backgrounds,
lists, tables and frames).
recognize networking essentials to Web page
construction.
classify key internet protocols (such as FTP,
SMTP, HTTP, and TCP/IP).
compare the effects of emerging technologies
with Web site designs (such as hand-held
devices and wireless).
examine and critique various Web sites using
Web design features.
recognize various methods of Web page
creation (such as text editors, Web design
software, programming languages, integrated
software packages).
use terminology associated with Web design
and construction and Internet usage.
Producing and Publishing Web Pages
Demonstrate skills for producing and publishing a Web page.
How do interaction design, information design, and presentation design work together to create a
functional Web site?
What are the benefits of knowing Web site production processes?
What problems could be avoided by pre-planning a Web site using visual representations?
Students will
Learning Plan & Notes to Instructor:
design and create a Web page.
apply Web page publishing design features.
use Web page creation software or
programming language (HTML, JAVA, FLASH,
etc.) to create the Web site.
create a web site using wizards and templates.
insert images, change image appearance, and
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BE.O.WPP.4.5
BE.O.WPP.4.6
BE.O.WPP.4.7
BE.O.WPP.4.8
BE.O.WPP.4.9
BE.O.WPP.4.10
BE.O.WPP.4.11
BE.O.WPP.4.12
BE.O.WPP.4.13
BE.O.WPP.4.14
BE.O.WPP.4.15
BE.O.WPP.4.16
BE.O.WPP.4.17
Standard
Number:
BE.S.WPP.5
Essential
Question:
Objectives:
use frames.
create hypertext links to other sites or pages.
implement multimedia visual and audio
elements and enhancements.
change elements and components of a web
page.
use a digital camera, digital video, and a
scanner to import visuals in a web page.
insert and manipulate text and graphics.
create a table, change table and cell
properties.
create page transitions.
develop and include a form.
proofread and edit Web sites.
convert an electronic publication to a Web
page.
investigate including and adding blogs, wikis,
podcasting, and RSS feeds for Web sites.
investigate using communication tools (such
as e-mail, video messaging, video
conferencing, and instant messaging) in Web
sites.
utilize content, functional and usability testing
on web pages on multiple types and levels of
browsers, links, modem speeds, and
platforms.
explore security issues for Web sites (such as
firewalls, viruses, spam, passwords, system
backups).
Participating in a Student Organization
Students will participate in a student organization.
Students will
Learning Plan & Notes to Instructor:
4
BE.O.WPP.5.1
BE.O.WPP.5.2
BE.O.WPP.5.3
21st Century
Skills
Information and
Communication
Skills:
identify the purposes and goals of the
student/professional organization.
explain the benefits and responsibilities of
participation in student/professional/civic
organization as an adult.
demonstrate leadership skills through
participation in student/professional/civic
organization activities such as meetings,
programs, and projects.
Learning Skills & Technology Tools
21C.O.912.1.LS1.
21C.O.912.1.TT4
21C.O.912.1.TT10
Teaching Strategies
Culminating Activity
Student recognized information Students use search
needed for problem solving,
engines to complete
can efficiently browse, search
online search for career
and navigate online to access
information and composes
relevant information, evaluates a report that compares
information based on credibility, and contrasts different
social, economic, political
Web careers.
and/or ethical issues, and
presents findings clearly and
persuasively using a range of
technology tools and media.
Student uses audio, video,
Students select a
pictures, clip art, moviemaker
community issue and
programs, Webpage design
create a Web page that
software, electronic documents tells others about the
and other files to collaborate for issue and lets them know
the creation of electronic
what actions they can take
products that inform multiple
to become more involved.
audiences both inside and
outside the school
environment.
Student implements various
Students will use a
internet search techniques
Boolean operator to find
(e.g., Boolean searches, meta- specific sites determined
searches, Web bots) to gather
by the teacher such as the
Evidence of
Success
Students will present
findings in a correct
report form to peers
and faculty.
Feedback from
community
audience.
Student complete
search and record
URL’s for teacher
determined sites.
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Thinking and
Reasoning
Skills:
21C.O.912.2.TT1
21C.O.912.2.LS1
Personal, and
Workplace,
Skills:
21C.O.912.3.TT2
21C.O.912.3.TT4
information; student evaluates
the information for validity,
appropriateness, content, bias,
currency, and usefulness.
Student knows how to find
information necessary to solve
advanced problems related to
hardware software, networks,
and connections (e.g., by
accessing online help, Internet
searches, technical
documentation, system utilities,
and communication with
technical experts)
Student engages in a critical
thinking process that supports
synthesis and conducts
evaluation using complex
criteria.
Student works collaboratively to
acquire information from
electronic resources.
Student adheres to acceptable
use policy and displays ethical
behaviors related to acceptable
use of information and
communication technology
(e.g., privacy, security,
copyright, file-sharing,
plagiarism); student predicts
U.S. Supreme Court.
Simulate a problem and
have students access the
online help information
relating to the Web
program being utilized by
the students to solve the
problem.
Student finds the
correct solution to
the
simulated
problem.
Students work in
collaborative groups to
design a Rubric for
evaluating peer Web
pages.
Students are assigned a
teacher selected topic
relating to acquiring
information from electronic
resources. They are to
research the topic and
prepare a presentation of
their assigned topic to be
presented to the class.
Students are assigned a
topic relating to
acceptable policies and
ethical behaviors. They
are to research the topic
and prepare a
presentation of their
assigned topic to be
Students use the
rubrics to evaluate
peer Web pages.
Students will present
their findings to the
class.
Students will present
their presentations
to the class.
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the possible cost and effects of
unethical use of technology
(e.g., consumer fraud,
intrusion, spamming, virus
setting, hacking) on culture and
society; student identifies the
methodologies that individuals
and businesses can employ to
protect the integrity of
technology systems.
21C.O.9Student models ethical
12.3.TT5
behavior relating to security,
privacy, computer etiquette,
passwords and personal
information and demonstrates
an understanding of copyright
by citing sources of copyrighted
materials in papers, projects
and multi-media presentations.
Student advocates for legal and
ethical behaviors among peers,
family, and community
regarding the use of technology
and information.
Learning Skills & Technology Tools
E.11
Entrepreneurshi
p Skills:
E.19
H.01
presented to the class.
Students locate several
privacy policies at ecommerce sites on the
Web.
Teaching Strategies
Culminating Activity
Demonstrate basic search skills Student will use keyword
on the Web
searches to find the clues
to an internet puzzle.
Develop basic Website
Students develop a one
page Web site using an
alternative Web program.
Evaluate career opportunities
Students use search
based on current/future
engines to complete an
economy.
online search for a Web
related career and
Identify the key
elements to include
in a privacy policy
and create a privacy
policy page for a
Web site.
Evidence of
Success
Completion of the
puzzle.
Students will display
a one page working
Web site.
Student share their
findings with the
class.
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Culminating
Assessment:
compare and contrast
different salaries for
different locations
throughout the United
States.
D.22
Explain ethical considerations
Student research the
Student will present
in providing information.
effect of forged digital
information as
certificates on edirected by the
commerce.
teacher.
Culminating Assessment:
Plan and create a Web site such as “All About Me” or “My Life”, etc. at the beginning of the course.
Throughout the course, have students update the site by adding elements and components as they
are introduced or presented. At the end of the course, this Web page should represent all content
standards and become a part of their student portfolio.
End-Of-Course Technical Skill Test
Links and Other Resources
Related Websites:
Links and Other
Resources
Dictionary
http://dictionary.reference.com/others
USA Tody
www.usatoday-com
Tech product reviews
www.CNET.com
Web Writing
http://kerryr.net/Webwriting/index.htm
Gender-Neutral Language
http://jerz.setonhill.edu/writing/style/gender.html
How Stuff Works
8
http://computer.howstuffworks.com/keyboard.htm
Graphic Organizers
http://www.tantasqua.org/superintendent/Profdevelopment/etfrayermodel.html
http://www.eduplace.com/graphicorganizer/
Examples of bad Web pages
http://www.webpagesthatsuck.com/
Pathways to Success
http://careertech.k12.wv.us/pathwaystosuccess/
America's Career InfoNet
www.acinet.org
America's Job Bank
www.ajb.org
Employment & Training Administration
www.doleta.gov
Occupational Information Network
www.doleta.gov/programs/onet
Office of Disability Employment Policy
www.dol.gov/odep
West Virginia Earn A Degree Graduate Early (EDGE)
http://www.wvtechprep.wvnet.edu/edge.htm
West Virginia Career and Technical Education
http://careertech.k12.wv.us/
Contacts:
CTE Teachers: See CTE Directory
9
Contacts:
Business Coordinator: Abigail R. Reynolds, areynold@access.k12.wv.us
OCTI Assistant Executive Director and EOCTST Coordinator: Donna Burge-Tetrick
OCTI Executive Director: Gene Coulson
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