PASIÓN POR LA
COLECCIÓN
Passion for Spanish Collection Development
Presented by
•Maynard Martinez- Mountain View Public Library
•Adrian Barrientos- San José Public Library
•Lael Takiguchi- Alameda County Library
•Irene Morales-City of San Raphael Public Library
A Mountain View Library Tale:
Collection Development for a Single
Branch Library
Mountain View Public Library
Getting Started
• Surveys
• Interviews
• Networking
Things to Consider
 Demographics
 Education
 Budget
 Cultural Diversity
Evolution of Spanish Picture Books
What to Buy?
 Picture Books
 Easy Readers/NF
 Folklore
 Bilingual Books
 Misc
 Editorial Juventud
 Everest
 Barco De Vapor
Book Fairs
 BOOK IN HAND
 COLLABORATE
 WHEEL & DEAL
Opportunity Mining
Programs
Gifts
The Difference Makers
SPANISH LANGUAGE
CENTRAL SELECTOR EXPERIENCE
San José Public Library (CA)
19 branches
Central Selection Plan & Guidelines
1. Review Collection Development Policy
2. Library Materials Budget Plan
•
•
Guidelines & Direction
Budget Allocation Priorities & Focus
Tools & Resources
• Circulation Reports
• Community Profiles
• Demographic Information (Immigration patters,
Language Usage, Diversity of community, socioeconomic factors)
• Library Customer/User Feedback
• Branch Staff Surveys
Developing a Spending Plan
• Divide Total Spanish Allocation:
(30% Juvenile, 20 % Adult & YA and 50% Media)
• Decide on Purchasing New vs. Replacement
• Branch Copy Distribution Plan: Develop a branch tier
system for copy distribution.
Spanish Language Collection
Management
• Deselection Plan (Weeding)
• Merchandising & Displays
• Marketing
Budget Allocation Formula
Example
A. Total Materials Circulation – 13, 560,762
B. Total Language Circulation - 2,395,130
C. Total Spanish Circulation - 496,217
100%
18%
21%
A. Total Materials - $4,050,000
B. Total Language - $744,390
C. Total Spanish - $125,000
100%
18%
17%
Compare Total Spanish Material Circulation &
Total Spanish Language Allocation Budget
Analyzing Spanish Language Budget
Allocation
Example: Total Spanish Circ. – 21% vs. Total Spanish
Allocation – 17%
• If Total Spanish Language Circulation figure is greater
than Spanish Language Allocation, you have a
STRONG case for increasing Spanish Language
Budget Allocation.
Review & Evaluation
• Final Report (Issues, Challenges &
Recommendations)
• Feedback from Library Staff & Users
DEVELOPING A
SPANISH LANGUAGE COLLECTION
FOR A MEDIUM SIZE SYSTEM
Alameda County Library
10 branches plus a Bookmobile
Circulation Based Budget:
Medium Sized System
• Chinese
•
•
•
•
•
Farsi
Hindi
Korean
Punjabi
Russian
• Spanish
• Tagalog
• Vietnamese
Allocating Funds
• All of Alameda County collection is floating
• Count materials left on the tables each day• Add to circulation= total usage
Consider: over due fines, Fines for material holds not picked-up
• Decide on Purchasing New vs. Replacement
Survey Customers + requests
Survey Staff
50% Spanish authors 50% translations from other languages
• Divide Total Spanish Allocation, $20,000:
40% Juvenile, 60 % Adult & YA
40% AV, 60% Print Materials of each of above amounts
Collection Development
Spread Sheet
Selecting Adult Spanish
Language Materials
Non-Fiction Print Materials
Cookbooks
Health, wellness
Education
Parenting
Computer technology
Self-help
Astrology, metaphysics
Religions
Personal finance
Immigration / Citizen
Other Tools & Resources
Latino Literature Awards
•Pura Belpré Award
•Neustadt International Prize for Literature University of Oklahoma
and World Literature Today.
• Nobel Prize in Literature The Nobel Foundation, Sweden.
• Premio Alfaguara de Novela Editorial Alfaguara, Spain.
• Premio Biblioteca Breve Editorial Seix Barral, Spain.
• Premio Casa de las Américas. Cuba.
• Premio Miguel de Cervantes. Spain.
• Premio Herralde de Novela Editorial Anagrama. Spain.
• Premio Primavera de Novela Editorial Espasa y Ámbito Cultural,
Spain
Other Tools & Resources
• REFORMA – www.reforma.org
• Bibliotecas Para La Gente – www.bibliotecasparalagente.org
• Barahona Center for the Study of Books in Spanish for Children
and Adolescents –http://public.csusm.edu/csb/english/
• Chiles: Children & Libraries en Español – http://www.chil-es.org
• Webjunction – www.webjunction.org
• Reference and User Services Association (RUSA) http://www.ala.org/ala/mgrps/divs/rusa/resources/guidelines/guide
spanish.cfm
• America Reads Spanish 2.0 – http://www.americareadspanish.org
• Texas State Library –
https://www.tsl.state.tx.us/https://www.tsl.state.tx.us/ld/pubs/spec
ialpop/sisepuede.html
• ¡Colorín colorado! – http://www.colorincolorado.org
Large Book Distributors
Provide shelf ready material:
www.baker-taylor.com
www.broadart.com
www.bwibooks.com
www.ingrambooks.com
www.multiculturalbooksandvideos.com
Small Distributors
www.lectorum.com/
Bilingual Publication
bilingualspanish@gmail.com
www.chulainnlibros.com/index2.ph
Let’s Read In Spanish
www.letsreadinspanish.com
www.rainbowbookscompany.com
Libromex www.libromex.com
Audio Visual &
Periodical Distributors
AV Distributors:
www.baker-taylor.com
www.brodart.com
Madera Cinevideomargaretrenner@hotmail.com
www.multiculturalbooksandvideos.com
www.nodaaudiovisual.com/
Periodical Distributors:
www.ebscomags.com
Latin-American Periodicals www.lapmagazines.com
Magazine Subscriptions
www.magazinesubscriptions.com/spanish-language
Collection Development:
eBooks
Agenda
• Advantages and disadvantages
• Developing an eCollection for Spanish-Speakers and
Latinos: Making your Case
• Questions to consider when developing a e-collection
• Choosing a Vendor/Resource: What’s available in
Spanish
• Marketing your eBooks Collection
Source: 2010-2011 Public Library Funding and Technology Access Survey: Survey Findings and Results.
Information Policy & Access Center. June 2011.
Advantages
• For Patrons:
• Convenient: Download items 24/7 anywhere
• Portable
• Ease-of-use:
• Adjustable type size and background
• Instant word definitions
• Ability to add notes, bookmarks, or highlight
• No late fees or fines.
• For Libraries
• Saving physical space
• Attracting and serving a growing segment of our
population.
Image courtesy of marketinghackz: http://marketinghackz.com/wp-content/uploads/2011/03/write-your-own-ebook.jpg
Disadvantages
• Cost
• There is no universal eBook file format (eBabel
problem)
• Lending Loss (for patrons)
• Library Loss: DMR (Digital Management Rights)
Developing an eCollection for Spanish
Speakers/Latinos: Making your Case
Questions to Consider When Developing
an eCollection or adding a eService
• “How much can we spend?”
• “What technologies my library users are carrying
around with them?”
• “What do library users want to do with their econtent devices?”
Choosing a Vendor/Resource:
What’s Available
• For Adults
• Digital Distributors
$36,000/year- $9,000 platform fee
$5,000 from Califa
Now EBSCO eBooks: $10,000/year
$5,000/year
Kindle
Nook
Axis 360
Cloud Library
Choosing a Vendor/Resource:
What’s Available
• For Adults
• Free of Charge
• For Children (Not Downloadable)
Project Gutenberg
www.gutenberg.org
Open Library
www.openlibrary.org
Barnes & Noble Nook
Barnes & Noble Nook
Sample of initial cost: $1,615.4
• 6 NOOK Simple Touch Reader= $ 834.00
($139 x 6)
• 6 Covers= $179.7 (29.95 x 6)
• 6 Screen protectors= $101.7 (16.95 x 6)
• Initial collection of titles= $500.00
TumbleBook
www.tumblebooks.com/library/
Bookflix & Trueflix
$2108
$2389
Speakaboos
http://www.speakaboos.com/theme/en-espanol#
$4.99/month; $49.99/year
International Children’s Digital
Library
http://en.childrenslibrary.org/
Marketing eBooks: Samples of
Videos that Promotes their Use
Other Tools & Resources
Adult Latino Literature Awards…Continuation
• Prince of Asurias Awards. Spain.
• Sor Juana Inés de la Cruz Prize. Guadalajara International Book Fair.
Mexico.
Source: Latin American Network Information Center. Literature.
Retrieved from
http://lanic.utexas.edu/la/region/literature/ March 27, 2011.
References
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eBooks Collection Development. ALSC Blog.Kiera Parrot, Published on February 24,
2011. http://www.alsc.ala.org/blog/?p=2059
E-Book Tip Sheets. Behle, Anne, June 2011.
www.ala.org/ala/aboutala/offices/oitp/ebook_collection_dev.pdf
Barnes & Noble NOOK
http://www.barnesandnoble.com/nook/index.asp?PID=35699#logo
A Guide to eBooks by Sara Roso. When I have time blog.
http://whenihavetime.com/2009/03/09/what-are-ebooks-advantages-and-disadvantages-ofelectronic-books/#what
Information Policy & Access Center (iPAC). 2010-2011 Public Library Funding and
Technology Access Survey: Survey Findings and Results. ALA, June 21, 2011.
http://www.ala.org/ala/research/initiatives/plftas/2010_2011/index.cfm
eBooks in U.S. Public Libraries: Map.
http://www.ala.org/ala/research/initiatives/plftas/2010_2011/ebooksmap1011.cfm
Pew Hispanic Center. Latinos and Digital Technology 2010. Gretchen Livingston. 2/9/11.
http://pewhispanic.org/reports/report.php?ReportID=134
Ebooks to your Nook from the Library. Allegany County. Youtube.
http://www.youtube.com/watch?v=-w6OTgGIwGA
eBooks @ Your Library. Jackson, Join Tremain, Crow, Alyssa. Youtube.
http://www.youtube.com/watch?v=HIEcaa0Fs0w
References
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American Library Association. RUSA guidelines. Guidelines for the development and
promotion of multilingual collections and
services.:www.ala.org/ala/mgrps/divs/rusa/resources/guidelines/guidemultilingual.cfm
• Guidelines for library services to Spanish speaking library users
http://www.ala.org/ala/mgrps/divs/rusa/resources/guidelines/guidespanish.cfm
•
OLA 2011: Successful Spanish Language Collection Development (PDF Document). Annie
Lewis, Elizabeth López, Maria Aguilar, Kathryn Alexander, and Karen Hill (2011).
http://www.nwcentral.org/ola-2011-successful-spanish-language-collection-development
•
REFORMA: National Association to Promote Library and Information Services to Latinos
and the Spanish speaking. http://www.reforma.org/
•
PEW Hispanic Center: A Pew Research Center Project. http://pewhispanic.org
Contact Information
BIBLIOTECAS PARA LA GENTE
Northern California Chapter of Reforma
www.bibliotecasparalagente.org
Maynard Martinez-Mountain View Public Library
Maynardmartinez@mountainview.gov
Adrian Barrientos- San José Public Library
Adrian.barrientos@sjlibrary.org
Lael Takiguchi- Alameda County Library
Ltakiguchi@aclibrary.org
Dora Irene Morales-City of San Raphael Public Library
Irene.morales@cityofsanrafael.org