AMIT ANJAN
Mobile: 09934194544
09162427180
E-Mail: amitanjan10@gmail.com
amitanjan0612@hotmail.com
Senior level assignments in Marketing/ Business Development/ Channel & Distribution Management/
Team Management with an organization of repute.
PROFESSIONAL ABSTRACTS
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An astute and dedicated professional with 7 years’ of overall experience in the areas of Business
Development, Sales & Marketing, Channel Management and Team Management.
Proficient in strategy formulation by in-depth study of inputs given by market research team & fine
tuning strategies to ensure wider market reach and penetration of unexplored markets.
Hands on experience in establishing a reliable and cost effective network of dealers/ distributors and
channel partners to escalate sales levels.
Exceptional communication and presentation skills with demonstrated abilities in training, team
building and driving front liners and executives.
AREA OF EXPERTISE
Sales & Marketing
 Forecasting sales targets and executing them in a given time frame thereby enhancing existing clientele.
 Driving sales efforts for attainment of targets with a view to optimize revenue and achieve business excellence.
 Organizing promotional activities to build consumer preference & drive volumes and build market presence.
Business Development
 Mapping territory & market segmentation to identify new customers to market various products & increase
market share.
 Reviewing the competition after in-depth analysis of market information to fine-tune the marketing strategies.
 Devising & effectuating competitive sales programs/strategies to improve the product awareness and ensure
enhanced brand visibility.
Channel Management
 Associating & developing the channel partners and ensuring delivery of quality services in the market.
 Developing distribution strategies for ensuring availability of services at each end point.
 Handling a wide range of channel, namely mass trading channel, retail & corporate channel.
Team Management
 Recruiting & monitoring the team members to ensure efficiency in sales operations and meeting of targets.
 Building attitude & training field force regarding the activity plans for organizational commitment creating a
healthy work
culture for streamlining processes to ensure smooth functioning of sales operations.
ORGANIZATIONAL EXPERIENCE
OSO Sunpower Pvt. Ltd.(OSO Laxmi Group)
Dumka Zone (Jharkhand)
Area Sales Manager
May 2013- Present
Key Responsibilities
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Appointed and managing Master Distributor, Distributors and Sub-distributors.
Appointed and handling 25 Sales Officers, 17 Technical Support Officers and MIS Executive.
Responsible for planning and implementation of marketing strategy, advertising & market research
Responsible for Government, Corporate and Institutional Sales.
Responsible for sales in both Rural and Urban areas.
Manage all activities covering setting & monitoring targets.
Responsible for target achievement through all support staffs.
Company Profile:
OSO Laxmi Group is a concern dedicated to the service industry with its flagship company OSO Sunpower
Pvt.Ltd engaged in promotion of renewable Energy propagation and Implementation in India. The Company was
incorporated in 2009. Other group companies proposed will be involved in Real estate business, wifi broadband
services, BPO services, Services Marketing, Software and mobile application development services.
Santosh Timber Trading Co. Ltd
New Delhi
Assistant Manager- Sales & Marketing
Mar 2011 to Apr 2013
Key Responsibilities
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Responsible for effective management of WSS - Whole sale stockist / distributors, Trade etc.) appointment ,
building and maintaining long term relationships with them
Handling primary and secondary sales
Building a strong motivated team appropriate to support the company’s growth targets
Coordination with support function of logistics and accounts to enable service to the partners
Handling team & driving them to achieve the targets
Manage Client relationship through all phases of sales cycle
Meeting with Architects and Builders
Monitoring, analyzing and reporting on market and competitor trends.
Identify new opportunities, markets, and products and then working with trading and other staff to provide
solutions that capture the opportunities
Producing professional monthly sales and market reports
Company Profile:
Santosh Timber Trading Co. Ltd. is leading importer and wholesaler of Burma teak logs and decorative lumber in
India having its own distinct brand called 'SANWUD'. With experience of more than 20 years in Burma teak, we
also deal in American and European lumber, MDF, Door skin and Plywood.
Merlin Projects Ltd.
Kolkata
Assistant Manager- Sales & Marketing
Dec 2008-Mar 2011
Key Responsibilities
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Execute and manage real estate sales operations, responsible for selling real estate units
Develop training plans for sales team and, and maintain developing them continuously to improve sales
Prepare sales reports (enquiry rate, type etc.) for Senior Management
Responsible for branding and sales of Residential and Commercial projects.
Handling a team of executives and review of business done by the team on a weekly basis
Responsible for review & allocation of all kind of sales and support queries on a daily basis.
Appointment of Channel Partners, their terms & conditions of working.
Company Profile:
Merlin Group has innovated with various formats and core projects including premium housing, essential housing,
country homes and bungalows, specialty malls, office towers, I.T. buildings, hotels new generation clubs, and
resorts, serviced apartment's stadium and townships.
The Merlin Group has alliances with:
Merlin
Development Corporation Ltd. (WBSIDCL) forming Bengal Merlin
EDAI
--South City Projects
Kotak Life Insurance Company Ltd.
Mumbai
Management Trainee/ Relationship Officer
Jan 2007-Dec 2008
Key Responsibilities
 Business generation through developing new market/clients
 Liaising, fixing meetings, attending calls and providing support
 Manage Client relationship through all phases of sales cycle
 Responsible for achieving business targets within given time frame.
Company Profile:
Kotak Mahindra Old Mutual Life Insurance Ltd is a 74:26 joint venture between Kotak Mahindra Bank Ltd., its
affiliates and Old Mutual plc.. The company covers over 4 million lives and is one of the fastest growing insurance
companies in India.
PROJECTS UNDERTAKEN
Marketing: Summer internship (Jun-Aug 2006) in “BOKARO STEEL PLANT” (SAIL) on the topic “Marketing
Strategy of By-products at Bokaro Steel Plant”
Academics
1. PGDBA (Marketing, HR) from Sinhgad Business School, Pune, 2007
2. MMM (Master of Marketing Management) from Pune University, 2007
3. B.A. (English) from S.K.M. University, Dumka
4. I.A. (Intermediate) from S.P.College, Dumka
Personal Details:
Current Address- L.I.C.Colony, Dumka(Jharkhand)
Date:
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