Business
Communication
Objective
•
Explain the Communication Process
•
Describe the Various Barriers of Effective Communication
•
Explain the Steps of Monroe's Motivated Sequence
•
Describe the Various Questioning Techniques
•
Explain the Role of Active Listening for Effective Communication
•
Explain the Role of Body Language for Effective Communication
•
Describe the Method of Writing Effective Emails
•
Explain AIDA: Attention-Interest-Desire-Action Tool
Communication Process
Message
Beliefs
Values
Question &
Metaphor
Behaviour
Type
State
Decision –
Making
Meaning
Encoding
Sender
Filters
Sensory Data
Sensory Data
Filters
Beliefs
Values
Question &
Metaphor
Behaviour
Type
State
Decision –
Making
Meaning
Decoding
Receiver
Channel
Components of the Communication Process
Sender
Participants:
1 Sender:
The participant
transmitting the
message.
Receiver
2 Receiver:
The participant
receiving the
message.
Components of the Communication Process
Encoding
Sender
Red Rose is
beautiful.
Receiver
Encoding:
1
The translation of a message that is of thoughts or ideas of
the sender into words or symbols that the receiver will
understand.
Components of the Communication Process
Encoding
Decoding
Sender
Red Rose is
beautiful.
Red Rose is a
thing of beauty.
Receiver
Decoding:
1
The translation by the receiver of words or symbols or the
encoded message into thoughts or ideas.
Other Components of the Communication Process
The situation/environment
in which communication
occurs. This includes time,
place & socio/psychological
factors.
The route through
which communication
takes place.
Context
Channel
Perception
A person’s understanding or
interpretation of a particular
event/message.
Purpose
Barriers
This includes what the
sender and receiver intend
as the outcome of the
communication.
This includes anything that
interferes with effective
communication. (sometimes
known as noise)
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