Business Communication Objective • Explain the Communication Process • Describe the Various Barriers of Effective Communication • Explain the Steps of Monroe's Motivated Sequence • Describe the Various Questioning Techniques • Explain the Role of Active Listening for Effective Communication • Explain the Role of Body Language for Effective Communication • Describe the Method of Writing Effective Emails • Explain AIDA: Attention-Interest-Desire-Action Tool Communication Process Message Beliefs Values Question & Metaphor Behaviour Type State Decision – Making Meaning Encoding Sender Filters Sensory Data Sensory Data Filters Beliefs Values Question & Metaphor Behaviour Type State Decision – Making Meaning Decoding Receiver Channel Components of the Communication Process Sender Participants: 1 Sender: The participant transmitting the message. Receiver 2 Receiver: The participant receiving the message. Components of the Communication Process Encoding Sender Red Rose is beautiful. Receiver Encoding: 1 The translation of a message that is of thoughts or ideas of the sender into words or symbols that the receiver will understand. Components of the Communication Process Encoding Decoding Sender Red Rose is beautiful. Red Rose is a thing of beauty. Receiver Decoding: 1 The translation by the receiver of words or symbols or the encoded message into thoughts or ideas. Other Components of the Communication Process The situation/environment in which communication occurs. This includes time, place & socio/psychological factors. The route through which communication takes place. Context Channel Perception A person’s understanding or interpretation of a particular event/message. Purpose Barriers This includes what the sender and receiver intend as the outcome of the communication. This includes anything that interferes with effective communication. (sometimes known as noise) ManagementStudyGuide.com This is a DEMO Course On – Business Communication. Join MSG Premium Membership and Get Access to around 120 Courses + New courses added every week. What You Get: 1. View All Courses Online. 2. Download Powerpoint Presentation for Each Course. 3. Do the Knowledge Checks for Each Course.