S Mobility launches MI-350 in Bhopal

First Powerful Android Smart Phone in India with 7 days of battery back-up
 S Mobility to soon launch retail chain of Spice HotSpot in Bhopal
Bhopal, 4th October, 2011: S Mobility, India’s leading mobile internet company, today launched India’s
first 3G & 2G Dual Sim Android phone Mi-350 in Bhopal. Present at the launch were Mr. Zulfi Ali Bhutto
Associate Vice President, Operations, Mumbai Cluster, Spice Mobility and Mr. Dipak Budhwani of
Meeras, the largest distributor of cell phones in Bhopal.
Mi 350 smart phone powered by the latest Android 2.3
Gingerbread boasts of a super powerful battery backup that
lasts up to 7 days – a first in the world of mobile handsets.
Currently, smartphones run on fast processors and have a lot of
applications around them but do not have long lasting batteries
to support them.
Mi-350 is powered by 600MHz Turbo Processor and is loaded
with a host of utilities and features like Google task bar &
Facebook. With a 3.5 inch screen, the Mi-350 offers an
innovative framework, faster response and deeper integration
at a very attractive MRP of Rs. 9999/- only.
KEY FEATURES:

Operating System- Android 2.3

3.2 Mega Pixel camera

Front VGA Camera for Video
Calling

Big Battery of 1500 MAh

Dual Sim Capability

8.8cm capacitive touch
 650MHz Processor with
To support the launch, S Mobility will be strengthening its
dedicated 200MHz GPU
distribution network across the state. The company already has
a tie-up with the number one mobile retail chain, The Mobile
 Push Mail
Store. In order to increase its retail penetration, S Mobility
plans to open Spice HotSpot retail outlets in each of the
 HSPA (3.5G) capability
districts in Madhya Pradesh by the end of this year. Currently
 GPS/ AGPS
there are 50,000 retail points including the 750+ Spice HotSpot
retail network across India and more than 5,000 leading stores
 Wi-Fi Tethering
in Madhya Pradesh alone. S Mobility, which entered the Bhopal
Market in 2005, has a healthy market share of 12% and is
currently number three in terms of sales. The Company is making swift progress in its endeavor to claim
the number two spot.
Speaking at the launch, Mr. Zulfi Ali Bhutto Associate Vice President, Operations, Mumbai Cluster, Spice
Mobility said “We see the future of telephony in what we have termed ‘Mobile Internet’. It is a
revolutionary phenomenon which will help bridge the digital divide and give users an ‘always on’ access.
And we see Mobile Internet devices like Mi-350 to be the 1st pc for many Indians.”
He added, “We see Bhopal as a critical market for our products. Our strength is in our product & value
proposition & with providing customer delight in after sales as well. Bhopal presents us with the
opportunity to move up in the value ladder & along volumes as well.”
S Mobility, a part of Spice Group is spearheaded by Dr. B.K. Modi Global Chairman & FuturepreneurSpice Group. He has set up joint ventures in partnership with global companies in the field of
information technology, document processing, telecommunications and cellular telephony. He
engineered the Spice brand which is driving business involving technology-innovations, communication
and entertainment. Dr. Modi’s vision enabled S Mobility to become one of the first and leading Mobile
Internet devices providers in the nation.
About S Mobility Ltd
S Mobility Ltd is one of the fastest growing mobile devices company in India. With a customer base of over 15
million and an annual volume of over 6 million devices, the BSE (Scrip Code- 517214) /NSE (Scrip Code –
SPICEMOBIL) listed S Mobility has a market share of nearly 4-5% of the Indian mobile devices market. Known for
its innovations, S Mobility has launched several firsts including the Dual SIM phones – across GSM, CDMA, Tri-band
& Touch Screen PDA and smart devices on Android platform. S Mobility also became the first company in the
country to introduce a 12 mega pixel camera phone with optical zoom. S Mobility has won the coveted ‘Product of
the Year Innovation’ Award for 2010 for both Value Phone segment and Premium Phone segment for M-67 3D and
S-1200, respectively. The company has also won the Golden Peacock Innovation award for India’s 1st 3D phone
this year. With business operations spanning across India, Nepal, Bangladesh, Uganda, Tanzania, Zimbabwe and Sri
Lanka S Mobility is expanding its geographical presence from Ivory Coast to Indonesia. S Mobility currently has
Sonam Kapoor as its brand Ambassador and moving forward the company aims to achieve further brand
acceptability among all target segments through a broader offering of mobile internet handsets that offer a rich
digital experience on the move. S Mobility also features in Forbes 2010, as amongst Asia’s 200 Best Billion dollar
Companies.
For further information please contact:
S Mobility Ltd:
Vinay - 9167019151
vinay.shrivastav@smobility.in
Ketchum Sampark:
Krishna – 09967067542
Krishnamoorthy.r@ketchumsampark.com