Control System and Synergy
MSE 504 - Engineering Management - Fall 2011
Professor: Gus H. Elias
Presentation Prepared By Group 5:
Azzam Al Rajhi
Zaid Alkharaan
Rakan Aldeckmary
Joseph Calderon
Victor Lopez
John Mavrakis
Control System and Synergy - Overview
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Quality Systems
Design Controls
Enterprise Resources Planning
Synergy
Operational Synergy
Financial Synergy
Elements of the Quality System
Top Management
Quality Policy
The quality policy is established by top management
Quality MGMT
The function that determines and implements the quality policy
Quality System
The organizational structure, responsibilities, procedures, processes
and resources for implementing quality MGMT
Quality Assurance
The planned & systematic actions to provide adequate confidence that
a product or service will satisfy given requirements
Quality Control
The operations, techniques & activities of QA that are used to fulfill
requirements for quality of the product
Product
Victor Lopez
Design Controls
-Design Controls needs many steps in order to developed the product.
 User Needs:
 Design Input:
 Design Process:
 Design Output:
 Manufacturing device:
 Verification process:
Test before make a model
 Validation:
Continuous process for every step
The final one should be approved.
 Design Transfer :
Send to production step.
Zaid AlKharaan
Enterprise Resources Planning (ERP)
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Software (SAP, Oracle, IBM, HP)
Real Time updates to all functions
Financial
Manufacturing
Engineering
Program Management
Quality
Sales
Marketing
Supplier Chain Management
http://www.erp.net.pk/work-flow.htm
Joseph Calderon
Enterprise Resources Planning (ERP)
http://www.antraweb.com/Functionality.htm
Joseph Calderon
Synergy
•Synergy:
•Interaction of two or more agents or forces so that their combined effect is greater
than the sum of their individual effects
•3 Conditions of Synergy:
1.Sharing:
•All elements should contribute to a particular task
2.Flexibility/Stability:
•Task is performed properly or at least better, compared to what could be
expected if elements acted independently
3.Task-Dependence:
•Form a different synergy for a different purpose based on the same set of
elements
•Peach Tree Example
•Different Types of Synergy:
•Human, Biological Science, Toxicological, Drug, Pest, Media, Computer and Corporate
John Mavrakis
Operational Synergy
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Economies of Scale:
 Decreases long run average cost.
Greater Pricing Power:
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Higher market share and low competitions.
Combination of Different Functional Strengths:
Good product line with powerful marketing skills.
Higher Growth in New or Existing Markets:
Improved Market Access & brand name recognition
Examples: Sony-Ericsson and Walt Disney.
(Economies of Scales)
AZZAM ALRAJHI
Financial Synergy
Why?
When?
How?
Example:
Rakan Alderckmary
Conclusion / Questions