Fashion Merchandising Chapter 2 Quiz Study Guide Name: Block: Write and Review the following Key Terms and concepts: Use book and/or Notes packet 1. Marketing – 2. Target Market – 3. Psychographic4. Demographic5. Geographic6. List several factors that affect Fashion Merchandising (page 30) 7. List and briefly describe the 4 components of the Marketing Mix: (p. 31) 8. Describe “promotion” (page 31) 9. List some examples of Sales Promotions: (page 32) 10. Describe the distribution function of marketing: (page 35) 11. What is the Channel of Distribution?: 12. Fill in Diagram a. and b. Attached: a. Marketing Segmentation: (page 27) b. Marketing Strategies: (page 33) 13. Using the chart above, list the 7 functions of marketing. Be sure you understand the functions. 14. Look through Quiz Review Game on my website. 1