MGT4380 Strategic Management
Creating Competitive Advantages
Introduction
Prepared by Shawna Chen
STRATEGIC MANAGEMENT
What is strategy?
DEFINITIONS
Strategy is the ideas, decisions, and actions that
enable a firm to succeed.
Shawna Chen
MGT4380 Strategic Management
3
TRANSLATION… PLEASE?
Strategy defines the boundary of what a
company does and what it will and will not do.
 What is the company’s core value?
Shawna Chen
MGT4380 Strategic Management
4
STRATEGIC MANAGEMENT
What is strategic management?
DEFINITIONS
Strategic Management consists of the analyses,
decisions, and actions an organization
undertakes in order to create and sustain
competitive advantages.
Shawna Chen
MGT4380 Strategic Management
6
TRANSLATION… PLEASE?
Strategic Management is the “big picture” idea
of how to run a business
 What determines the total performance?
 Why do some companies succeed while others fail?
 How can you (the managers) do about it?
Shawna Chen
MGT4380 Strategic Management
7
THE GOLDEN TRIANGLE OF
A GOOD STRATEGY
Strategic Formulation
& Implementation
Execution
Internal
Analysis
External
Analysis
Resources
Shawna Chen
Challenge
MGT4380 Strategic Management
8
STRATEGIC MANAGEMENT
Why study strategic management?
COURSE DESCRITION
4380. Strategic Management (3).
Prerequisite: Business students in their final semester with a C
or better in BLAW 3391, ISQS 3344, FIN 3320, MKT 3350,
MGT 3370, and MGT 3373.
Strategy is an integrative course focusing on an organization’s
pursuit of superior economic performance by deciding what
business to be in and how to compete.
Shawna Chen
MGT4380 Strategic Management
10
CONGRATULATIONS!
Shawna Chen
MGT4380 Strategic Management
11
CONGRATULATIONS?
Shawna Chen
MGT4380 Strategic Management
12
WHEN IN DOUBT… #WWHD
Shawna Chen
MGT4380 Strategic Management
13
SO YOU’VE LEARNED…
Shawna Chen
MGT4380 Strategic Management
14
IT’S TIME TO PIECE THEM TOGETHER
Shawna Chen
MGT4380 Strategic Management
15
COURSE DESCRITION (REVISED)
4380. Strategic Management (3).
Prerequisite: Business students in their final semester with a C
or better in BLAW 3391, ISQS 3344, FIN 3320, MKT 3350,
MGT 3370, and MGT 3373 to piece together the “big picture”.
Strategy is an integrative course focusing on an organization’s
pursuit of superior economic as well as social and environmental
performance by deciding what business to be in and how to
compete in the real world.
Shawna Chen
MGT4380 Strategic Management
16
STRATEGIC MANAGEMENT
Learning Objectives
COME UP WITH CREATIVE SOLUTIONS
Bloom’s Taxonomy of Learning Domains
Shawna Chen
MGT4380 Strategic Management
18
REMEMBERING
Shawna Chen
MGT4380 Strategic Management
19
UNDERSTANDING
Shawna Chen
MGT4380 Strategic Management
20
APPLYING
Shawna Chen
MGT4380 Strategic Management
21
ANALYZING
Shawna Chen
MGT4380 Strategic Management
22
EVALUATING & CREATING
Shawna Chen
MGT4380 Strategic Management
23
STRATEGIC MANAGEMENT
Good Reads
HBR’S 10 MUST READS ON STRATEGY







What is strategy? (1996)
The five competitive forces that shape strategy (2008)
Building your company’s vision (1996)
Reinventing your business model (2008)
Blue ocean strategy (2004)
The secrets to successful strategy execution (2008)
Using the balanced scorecard as a strategic management system
(2007)
 Transforming corner-office strategy into frontline action (2001)
 Turning great strategy into great performance (2005)
 Who has the D? How clear decision roles enhance organizational
performance (2006)
Shawna Chen
MGT4380 Strategic Management
26
OTHER













Bloomberg Businessweek
Inc.
The Economist
Entrepreneur
Forbes
Fortune
McKinsey Quarterly
MIT Sloan Management Review
Harvard Business Review
Knowledge@Wharton
strategy+business
Wall Street Journal
Wired
Shawna Chen
MGT4380 Strategic Management
27