Entrepreneur Name: ______________________________________________________
Chocolate Bar Market Research Activity Rubric

Research


Exceeds Expectations
Meets Expectations
Below Expectations
Little/ No Value
4
3
2
1
Student creates a survey
with at least 6 insightful
questions that would
provide a variety of
information;
Data is collected from a
large number of different
people (20 +) within the
target market;
Student is able to draw
insightful conclusions from
collected data.



Student creates a survey with at
least 6 questions that would
provide a variety of information;
Data is collected from people
within the target market (at least
20);
Student is able to draw some
conclusions from collected data.
4



Student creates a
survey with less than 5
questions; and/or
Data collected may be
small (less than 20);
and/or
Student may not be
able to think critically
about data.
3
2
Student failed to create a survey or fails
to put any real effort into research.
1
The product:
The product:
The product:
Student failed to create a product or



fails to put any real effort into product.
Product



demonstrates a strong level
of originality and takes into
consideration the real world
limits in adopting the idea;
is not currently available on
the market;
was developed based on
needs identified by data;
has a name, logo, slogan,
and price.



demonstrates creativity and takes
into consideration the real world
limits in adopting the idea;
is not currently available on the
market;
survey results were considered in
the development ;
has a name, logo, slogan, and
price.




4
3
demonstrates little
creativity;
was not developed
with research in mind.
is derived from a
product currently
available on the
market;
does not include a
name, logo, slogan,
and/or price.
2
1
The presentation:
The presentation:
The presentation:
Student does not participate in presentation
o
o

n or does not take presentation seriously.
Presentatio
n
o
o
o
o
o
o
includes all important
information including the
name of the product, logo,
slogan and price and
reasoning behind their
strategy and link to their
research;
organization of the content
flows smoothly;
student speaks in a strong,
clear and engaging voice;
student uses persuasive
language to sell their
product;
has excellent pacing;
student demonstrates
superior eye contact;
student has excellent
posture.
o
o
o
o
o
o
includes all important
information including the name
of the product, logo, slogan and
price and reasoning behind their
strategy and link to their
research;
student is effective in delivering
the content;
student speaks in an engaging,
clear voice;
student uses persuasive language
to sell their product;
has appropriate pacing;
student demonstrates good eye
contact;
student has good posture and
demonstrates confidence.





includes some
important information
including the name of
the product, logo,
slogan and price and
reasoning behind their
strategy and link to
their research;
lacks organization;
student speaks in a
mostly clear voice;
pacing is too
fast/slow;
uses inadequate eye
contact;
student has poor
posture/fidgeting
4
Discussion
3
1
The student:
The student:
The student:
Student does not participate i



n post-activity discussion.


can articulate the concept
of a target market and has a
deep understanding of the
importance of market
research.
draws strong connections
between the activity and
NFTE content;
actively participates in the
post-activity discussion.


Student can articulate the
concept of a target market and
the importance of market
research.
draws connections between the
activity and NFTE content;
participates in the post-activity
4
Collaborati
on
2

somewhat
understands the
concept of a target
market and the
importance of market
research, that address
these and/or;
participates in the
post-activity
discussion.
3
2
1
The student:
The student:
The student:
Student is outwardly disrespectful



and/ or engages in behavior that is



uses respectful language
towards others;
exercises flexibility in
sharing resources;
demonstrates flexibility and
willingness to make
compromises to accomplish
a common goal (trade);
contributes to group work
while allowing others to do
the same.



uses respectful language towards
others;
exercises flexibility in sharing
resources;
demonstrates willingness to
make compromises to accomplish
a common goal (create a
product);
contributes to group work while
allowing others to do the same.


exercises some
flexibility in sharing
resources;
demonstrates
willingness to make
compromises to
accomplish a common
goal (create a
product);
was not on task for
the duration of the
activity.
inappropriate for the classroom.
Chocolate Bar Market Research Activity
Student Handout
Challenge: A company that makes chocolate bars is looking to invest in a new chocolate bar
created by a team of young entrepreneurs. However, it has yet to find an innovative and
exciting new product and brand that caters specifically to the market of youth ages 12-19. In
addition to a new chocolate bar idea, the company would like market research about its
feasibility before investing.
Part 1: Market Research
Instructions: Working in groups, develop a 6 question market research survey to research what
would be the best type of chocolate bar to sell to youth ages 12-19. Remember to ask questions
that will help you design a new product that people in that age group will want to buy. Ask your
teacher if you need help thinking of questions.
Write your questions in the space provided below. You will ask these questions to a classmate
who is in the target market of 12-19 year olds, and record their answers in the spaces below the
questions. Your group must get 20 different people to take your survey. After getting your
responses, meet back with your group to put all your data together.
Question 1:
Question 2:
Question 3:
Question 4:
Question 5:
Question 6:
Part 1 Continued
List some of the key things you learned as a group from doing your research to share with the
class. Try to think of how you could use this information do develop a new chocolate bar.
Part 2: Develop a new Product
Instructions: Now it is time for your group to create a new chocolate bar based on your market
research. As part of your new product, your group must:






Design a NEW chocolate bar
Design a brand name, logo, and slogan
Identify what makes your chocolate bar different
Price of the bar and where it will be sold
Come up with a commercial to perform about your bar to judges or your
classmates
EXPLAIN the reasoning behind your strategy and link it to the market research
done
Remember: The reasons for your decisions that are supported by their market research are just
as important as creativity in this competition.