Partnership Commitment Charter
Name of HEALTHY KIDS COMMUNITY
Represented by (Name of Project Manager), Project Manager
Organization Address
And
Name of PRIVATE PARTNER
Represented by (Name of contact person)
Address
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OBJECTIVE OF AGREEMENT
Italicized text is for your information only. Please remove before finalizing agreement.
Potential private partners to help achieve the goals and objectives of The Healthy Kids
Community Challenge could include:
 The food industry (producers, manufacturers, distributors, retailers and associations)
 Health care (insurance and pharmaceuticals)
 The sports and athletics industry (teams, associations, retailers of equipment and apparel)
 Retailers/manufacturers of children’s products
 Media and entertainment (radio, television and other media).
 Marketing/Public Relations (advertising agencies, PR firms)
The Healthy Kids Community Challenge is unique in its approach to promoting healthy living
messages to families and children in Ontario. One of the unique characteristics of The Healthy
Kids Community Challenge is that it is built on the principle that working across sectors will
increase the opportunities to promote healthy behaviour changes in children. In order to
maximize the reach of the healthy living message and to promote healthy behaviour change in
children, best practice has demonstrated that it is essential to work across all sectors including
health care leaders, non-profit organizations, and private partners.
The objective of this agreement is to ensure that the Healthy Kids Community will achieve an
effective partnership with private partners that is based on a vested interest and leverages each
other’s assets in the best interests of children. This agreement is intended to ensure that each
private partner and Healthy Kids Community agree to work together to achieve the greater goals
of the program – healthy weights for children. As well, the private partner and the Healthy Kids
Community must confirm their objective and commitment to fostering an environment of trust,
openness, transparency and accountability in working towards the goals of The Healthy Kids
Community Challenge and in the best interests of children.
This agreement will outline the mutual obligations of (PRIVATE PARTNER) and (HEALTHY
KIDS COMMUNITY) in working together to support the objectives of The Healthy Kids
Community Challenge in (HEALTHY KIDS COMMUNITY).
OBLIGATIONS OF THE PRIVATE PARTNER
As agreed to by the HEALTHY KIDS COMMUNITY and the PRIVATE PARTNER, the PRIVATE
PARTNER has agreed to provide the following support the HEALTHY KIDS COMMUNITY in
support of The HEALTHY KIDS COMMUNITY CHALLENGE:
Note: Potential private partners could be involved with the following activities:
o Contributing funding for the planning, implementation or evaluation of initiatives.
o Providing in-kind support (e.g., printing materials, media space, supplies/equipment)
o Sharing knowledge and expertise (e.g., data on consumer behaviours, social
marketing expertise)
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o
o
Mobilizing and encouraging employees to join The Healthy Kids Community
Challenge in their communities
Other initiatives as agreed to by the HEALTHY KIDS COMMUNITY and the
PRIVATE PARTNER
The (PRIVATE PARTNER) can:


Include The Healthy Kids Community Challenge as part of the (PRIVATE PARTNER)’s
Corporate Social Responsibility strategy
Freely publicize its participation in The Healthy Kids Community Challenge in (HEALTHY
KIDS COMMUNITY) pending approval of the (HEALTHY KIDS COMMUNITY) represented
by the Project Manager.
o It can, for example, print The Healthy Kids Community Challenge logo and/or
program name together with such a phrase as « …, partner in the Healthy Kids
Community Challenge in (HEALTHY KIDS COMMUNITY)» on all documents of a
commercial, scientific, economic or advertising nature disseminated to third parties,
as well as on the (PRIVATE PARTNER) website.
In turn, the (PRIVATE PARTNER) commits to:
1. Fostering an environment of trust, openness, transparency and accountability in working
towards the goals of The Healthy Kids Community Challenge and in the best interests of
children.
2. Not undertaking any company or product marketing directly to the target population of
The Healthy Kids Community Challenge during any of the planned activities and/or
initiatives associated with The Healthy Kids Community Challenge.
3. Submitting communication products that refer to the Healthy Kids Community Challenge
to the (HEALTHY KIDS COMMUNITY) Project Manager for approval prior to distribution.
This includes all means of multi-media distribution, with the exception of initiatives of a
purely internal nature (such as documents distributed to the partner’s employees).
4. Examples of communication products and initiatives are (this list is not exhaustive):
a. Speeches at conferences, seminars, meetings;
b. Publications in books, magazines, collections, official documents, intended or not
for the wider public;
c. Distribution by television, telephone, web-based or other electronic means,
whatever the geographical territory it intends to reach and whatever the nature of
the communication may be;
d. Communication of a scientific, commercial, cultural, sociological nature or less
significant;
e. Use as a documentary or basis for fiction.
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OBLIGATIONS OF THE HEALTHY KIDS COMMUNITY LOCAL STEERING
COMMITTEE
(HEALTHY KIDS COMMUNITY) Project Manager and local steering committee commit to:
1. Fostering an environment of trust, openness, transparency and accountability in working
towards the goals of The Healthy Kids Community Challenge and in the best interests of
children.
2. Placing the (PRIVATE PARTNER) logo next to the logos of all multi-sectoral
collaborating partners on all communication tools created by (HEALTHY KIDS
COMMUNITY) within the scope of The Healthy Kids Community Challenge.
3. Reviewing the content, the outline and method of dissemination of every (PRIVATE
PARTNER) communication product and initiative related to The Healthy Kids Community
Challenge in (HEALTHY KIDS COMMUNITY) and communicating its decision to
(PRIVATE PARTNER) within two weeks at most.
Name of Healthy Kids Community:
Represented by:
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(Name of Project Manager)
Signature:.......................................................
Date:
Name of Private Partner:
Represented by:
Title:
Signature:……………………………………….
Date:
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