4.04 Vocabulary Worksheet
Name_____________________
Direction: Match the definition to the correct word and write it in the blank provided.
Adding items to a product or an entire product line
Improve an established product with a new design, package, or uses
Creating a certain image of a product or brand in the customer’s mind
Adding higher priced items to a product line
The number of different products product lines a business makes or sells
The number of items offered within each product line
The degree of closeness or relatedness between product lines in the product mix
A group of similar products, made or sold by one company
Eliminating an entire product line or reduce assortment within it.
All the types of products a company makes or sells
Adding lower priced items to a product line
A specific model, brand, or size of a product within a product line
Product Mix _____________________________________________________________________________
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Consistency _____________________________________________________________________________
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Trading Down _____________________________________________________________________________
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Width _____________________________________________________________________________
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Alteration _____________________________________________________________________________
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Consistency _____________________________________________________________________________
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Product Line _____________________________________________________________________________
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Positioning _____________________________________________________________________________
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Page 1 of 2 - Definitions
4.04 Vocabulary Worksheet
Name_____________________
Consistency _____________________________________________________________________________
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Depth _____________________________________________________________________________
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Trading Up _____________________________________________________________________________
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Contraction _____________________________________________________________________________
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Expansion _____________________________________________________________________________
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Trading Up _____________________________________________________________________________
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Product Item _____________________________________________________________________________
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Page 2 of 2 - Definitions