1. Something that stands out about Starbucks is how easily
recognizable its cups are. It’s amazing how many times
you see them when you’re out and about. It doesn’t matter
if you’re in the airport, at the mall, out for a walk in the
park or anyplace else.
3. Ambiance -At a price around $6for a tall (small) cup of
coffee, and upwards of $20 for the fanciest drink
4. A Place For Everyone -Many would agree that Starbucks
serves up a high-quality brew that helps them power through
the day.
5.Smartest move Starbucks made with their app is the ability
to load it with cash so you can pay by phone. It works just
like having a gift card except you don’t need the gift card
because you pay with the phone.
5 reason why
Starbucks are
so popular
2. Consistently Convenient -Perhaps the reliability of the
Starbucks experience is the key to winning over customers’
taste buds and loyalty.
1. Starbucks is prepared to lose money in short run to
nail rivals-Starbucks opens in high-concentration,
“clustering”, in small districts. Then it sells at prices which
put financial strain on small coffee shop.
2.It has a superlative range of products
3. Attention to detail- reflect that all this place does is
sell coffee and cake.
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Raspberry Cheesecake Mocha Frappuccino tasty treat
is equal parts decadent, delicious and refreshing.
Made with the White Chocolate Mocha recipe, this
Starbucks drink has shots of raspberry syrup and
optional whipped cream and vanilla sprinkles.
Liquid Cocaine is served chilled with four shots of
Espresso and four pumps of White Chocolate syrup.
Thin Mint-Flavor The company decided to create its
own version of the thin mint-flavor with this
adventurous Frappuccino. The minty drink is made of
Tazo Green Tea Crème Frap, two pumps of chocolate
syrup, one pump of mint syrup, java chips and honey
Nutella Drinks This is one of the most popular and
delicious Secret Menu items from the coffee giant.
The Nutella Drink uses Caffe Misto and mixes it with
one pump of chocolate syrup, one pump of hazelnut
syrup and caramel drizzle.
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Starbucks' primary target market is men and
women aged 25 to 40. They account for
almost half (49 percent) of its total business.
Young adults aged 18 to 24, total 40 percent
of Starbucks' sales. Starbucks positions itself
as a place college students can hang out,
study, write term papers and meet people
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http://www.yelp
.com.sg/biz/the
-coffee-beanand-tea-leafpearl-city
5.
I went to Coffee Bean and Tea Leaf today and
had a nice experience. The staff was friendly
and efficient. They have a stamp card
program - one stamp per every dollar spent
and then you get a free drink when the card is
full. My favourite is the iced dark chocolate
latte.
the food menu, much healthier and tastier
than Starbucks.
Coffee bean and tea leaf have a drive thru.
Coffee Bean bought out the space and made
their store bigger, which makes for more
space to study or catch up with friends.
Product quality and price consistently very
good.
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You can buy the product online
Promotion of drinks
Coffee bean app to check your balance in
your card, add money and check online
order anytime
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The Coffee Bean & Tea Leaf’s
(CBTL) primary target market is men
and women aged 18 to 40 as they
tend to be frequent coffee & tea
drinkers. The main appeal to this
consumer age group is through
quality roasted coffee and excellent
service
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Black Forest Ice Blended-a chocolate- cherry
delight made from our delicious coffee extract
blended with special Dutch chocolate power,
milk, chocolate covered espresso beans,
maraschino cherries and ice then topped with
whipped cream
Hazelnut Iced Latte-A nutty twist on the ice blend
drink made from the delicious coffee extract,
hazelnut powder and milk blended with ice and
topped with whipped cream.
Pure chocolate ice blended drinks –non-fat milk
blend with special Dutch chocolate powder and
ice then topped with whipped cream.
White chocolate dream latte- A freshly pulled
shot of espresso with white chocolate dream
powder, steamed non-fat milk and topped with
thick foam and a drizzle of chocolate sauce
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Target marketing is for
men and women age 13
and above. It is for the
teenage to study or hang
out with their friend while
they can buy some drinks
and chilled. It is also a
quite place for the adult or
elderly to rest while taking
some drinks like when they
are meeting up people.
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Green eye-Freshly pulled shot of
espresso combined with brewed coffee
for a complex flavor and intense aroma
Frozen Mango- it is a mango blended
with ice for a newly vivid burst of
tropical mangoes
Ice latte with chocolate powder- latte
combined with chocolate powder over
the ice.
Cappuccino-steamed whole milk and
think foam to offer a luxurious aroma.
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Can pay through the app and order online
and can have delivery
service is quick and fast and staff is friendly
and always smile
A variety of range products
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For member will have free drinks during
birthday.
Have space for teenage to study
Promotion drinks every months
Quality brew powder