UCC/UGC/ECCC
Proposal for New Course
Please attach proposed Syllabus in approved university format.
1. Course subject and number: CMF 440
2. Units:
See upper and lower division undergraduate course definitions.
3. College:
Social and Behavioral Sciences
4. Academic Unit:
3
School of
Communication
5. Student Learning Outcomes of the new course. (Resources & Examples for Developing Course Learning
Outcomes)
1. Apply critical and professional standards to the creation and critique of socially shared
videos through critiques and discussions of their work and the work of professionals
working in the field.
2. Apply social media strategy to produce video projects with the goal of making sharable,
viral content.
3. Analyze professional use and strategy of a variety of social video platforms and determine
which platforms suit the needs of their projects and clients.
4. Research, plan, write, produce, cast, shoot, edit, and promote social video projects.
6. Justification for new course, including how the course contributes to degree program outcomes,
or other university requirements / student learning outcomes. (Resources, Examples & Tools for Developing
Effective Program Student Learning Outcomes).
Taking this course helps prepare students for working in Creative Media & Film production
careers, providing cutting-edge ways to work with clients. This course will focus on social
video platforms (like YouTube, Vine, Instagram, and others) in a strategic way to promote
brand awareness and market impact, helping businesses and individuals reach more of their
desired audiences. This class will involve using social media as a professional, learning to
better represent oneself for future career success. Social media video platforms and top
performing social video brands will be studied and analyzed. Students will produce social
videos across a variety of platforms along with developing strategic plans to get their videos
and clients noticed.
7. Effective BEGINNING of what term and year?
See effective dates calendar.
Fall 2015
8. Long course title: SOCIAL VIDEO PRODUCTION
(max 100 characters including spaces)
9. Short course title: SOCIAL VIDEO PRODUCTION
(max. 30 characters including spaces)
Effective Fall 2012
10. Catalog course description (max. 60 words, excluding requisites):
Focus on social video platforms (like YouTube, Vine, Instagram, and others) in a strategic way
to promote brand awareness and market impact. Social media video platforms and top
performing social video brands will be studied and analyzed. Students will produce social
videos across a variety of platforms along with developing strategic plans to get their videos
and clients noticed.
11. Will this course be part of any plan (major, minor or certificate) or sub plan (emphasis)?
Yes
If yes, include the appropriate plan proposal.
Creative Media and Film; B.S.
No
12. Does this course duplicate content of existing courses?
Yes
No
If yes, list the courses with duplicate material. If the duplication is greater than 20%, explain why
NAU should establish this course.
13. Will this course impact any other academic unit’s enrollment or plan(s)?
Yes
No
If yes, describe the impact. If applicable, include evidence of notification to and/or response from
each impacted academic unit
14. Grading option:
Letter grade
Pass/Fail
Both
15. Co-convened with:
14a. UGC approval date*:
(For example: ESE 450 and ESE 550) See co-convening policy.
*Must be approved by UGC before UCC submission, and both course syllabi must be presented.
16. Cross-listed with:
(For example: ES 450 and DIS 450) See cross listing policy.
Please submit a single cross-listed syllabus that will be used for all cross-listed courses.
17. May course be repeated for additional units?
16a. If yes, maximum units allowed?
16b. If yes, may course be repeated for additional units in the same term?
Yes
No
Yes
No
18. Prerequisites:
CMF 235, COM 402
This course requires students to understand the filmmaking techniques and concepts
covered, as well as social media strategy, which they’ll get from COM 402.
19. Co requisites:
If co requisites, include the rationale for the co requisites.
20. Does this course include combined lecture and lab components?
Yes
If yes, include the units specific to each component in the course description above.
Effective Fall 2012
No
21. Names of the current faculty qualified to teach this course:
Angele Anderfuren, Toni
DeAztlan-Smith, Kurt Lancaster
22. Classes scheduled before the regular term begins and/or after the regular term ends may require
additional action. Review “see description” and “see impacts” for “Classes Starting/Ending
Outside Regular Term” under the heading “Forms”
http://nau.edu/Registrar/Faculty-Resources/Schedule-of-Classes-Maintenance/.
Do you anticipate this course will be scheduled outside the regular term?
Yes
No
23. Is this course being proposed for Liberal Studies designation?
If yes, include a Liberal Studies proposal and syllabus with this proposal.
Yes
No
24. Is this course being proposed for Diversity designation?
If yes, include a Diversity proposal and syllabus with this proposal.
Yes
No
Answer 22-23 for UCC/ECCC only:
FLAGSTAFF MOUNTAIN CAMPUS
Scott Galland
Reviewed by Curriculum Process Associate
11/24/2014
Date
Approvals:
Department Chair/Unit Head (if appropriate)
Date
Chair of college curriculum committee
Date
Dean of college
Date
For Committee use only:
UCC/UGC Approval
Date
Approved as submitted:
Yes
No
Approved as modified:
Yes
No
EXTENDED CAMPUSES
Effective Fall 2012
Reviewed by Curriculum Process Associate
Date
Approvals:
Academic Unit Head
Date
Division Curriculum Committee (Yuma, Yavapai, or Personalized Learning)
Date
Division Administrator in Extended Campuses (Yuma, Yavapai, or Personalized
Learning)
Date
Faculty Chair of Extended Campuses Curriculum Committee (Yuma, Yavapai, or
Personalized Learning)
Date
Chief Academic Officer; Extended Campuses (or Designee)
Date
Approved as submitted:
Yes
No
Approved as modified:
Yes
No
Effective Fall 2012
Northern Arizona University
School of Communication
CMF 440 –Social Video Production
Blended Learning Course
3 credit hours
Instructor: Angele Anderfuren, M.S.J.
Angele.Anderfuren@nau.edu
Twitter @AngeleOutWest – Facebook.com/AngeleAnderfuren
523-3130
Office: COM 360
Course prerequisites
CMF 235 Intro to Filmmaking
COM 402 Social Media Strategy
Course Description:
This course will focus on social video platforms (like YouTube, Vine, Instagram, and others) in a
strategic way to promote brand awareness and market impact, helping businesses and individuals
reach more of their desired audiences. This class will involve using social media as a professional,
learning to better represent oneself for future career success. Social media video platforms and top
performing social video brands will be studied and analyzed. Students will produce social videos
across a variety of platforms along with developing strategic plans to get their videos and clients
noticed.
Student Learning Expectations/ Outcomes for this Course:
Students will:
1. Apply critical and professional standards to the creation and critique of socially shared videos
through critiques and discussions of their work and the work of professionals working in the field.
2. Apply social media strategy to produce video projects with the goal of making sharable, viral
content.
3. Analyze professional use and strategy of a variety of social video platforms and determine which
platforms suit the needs of their projects and clients.
4. Research, plan, write, produce, cast, shoot, edit, and promote social video projects.
Course Structure & approach:
This class is a blended learning course with both in person meetings and online asynchronous
components. You will be logging on to BbLearn several times a week, as well as expected to check
your NAU email weekly, at minimum in addition to attending class once per week.
Required Text:
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars That Engage
Customers and Ignite Your Business by Ann Handley
Class Outline meetings & assignments:
Week 1
Social Video 101
Effective Fall 2012
Readings:
• Viral Videos: How to Create and Promote Videos People Love:
http://www.socialmediaexaminer.com/how-to-create-and-promote-viral-videos-people-lovemark-malkoff/
Assignments:
Make a Vine Video to introduce yourself creatively to the class.
Week 2
Social Video 101
Readings: Content Rules Chapters 1-5
Assignments:
Make a one sentence video with a quote of your choice.
Week 3
Instagram.
Readings:
• Brands embracing Instagram: http://www.marketingprofs.com/charts/2012/8654/leading-brandsbecoming-active-on-instagram
• 10 most followed companies on Instagram: http://www.businessinsider.com/the-10-most-followedcompanies-on-instagram-2012-10?op=1
• 10 Creative Ways to Use Instagram for Business: http://www.socialmediaexaminer.com/instagram/
Watch:
• Instragram & hashtags video: http://www.youtube.com/watch?v=Yv73cRpbQaE
Assignments:
Instagram Brand project assignment.
Week 4
Instagram.
Readings: Content Rules Chapters 6-10
Assignments:
• Make Instagram video on a food of your choice.
Week 5
Vine
Readings:
• Creating effective Vine videos: http://www.poynter.org/latest-news/top-stories/204490/whatcognitive-psychology-teaches-us-about-creating-effective-vine-videos/
• Vine social video success: http://www.adweek.com/news/technology/jerome-jarre-talks-squirrelsand-schools-brands-vine-160108
Assignments:
Vine Brand project assignment.
Week 6
Vine
Readings: Content Rules Chapters 11-15
Assignments:
Effective Fall 2012
Make a Vine video on a article of clothing of your choice
Week 7
YouTube
Readings:
• All about YouTube:
http://socialmediatoday.com/node/1232161?utm_source=smt_newsletter&utm_medium=email
&utm_campaign=newsletter&inf_contact_key=2fcc4a3360947e07f9d76f7dba609edaf74f4f079
2c60e390b92bbc8f708fde7
• YouTube Trends Map: http://www.pcworld.com/article/2038066/youtube-trends-map-tells-you-whatnorth-dakotas-watching.html
Assignments:
• YouTube Brand project assignment.
Week 8
YouTube
Readings: Content Rules Chapters 16-20
Assignments:
Make a YouTube video on cats or dogs.
Week 9
Social Video Campaigns
Readings: TBA
Assignments: Research and make a pitch for your final project
Week 10
Social Video Campaigns pitch presentations
Readings: Content Rules Chapters 21-25
Assignments: Make social campaign storyboards
Week 11
Social Video Campaigns storyboard presentations
Readings: Content Rules Chapters 26-29
Assignments: Work on storyboards
Week 12
Improving Audience Relations.
Readings:
• Improving Calls to Action: http://www.socialmediaexaminer.com/how-to-improve-your-social-mediacalls-to-action/
• Managing brands during a crisis: http://www.linkedin.com/today/post/article/201304182115068628736-managing-a-brand-s-social-presence-during-crisis
• What kinds of local stories drive engagement? The results of an NPR Facebook
experiment: http://www.niemanlab.org/2012/11/what-kinds-of-local-stories-drive-engagementthe-results-of-an-npr-facebook-experiment/
Effective Fall 2012
• How to create a fan community: http://smartblogs.com/social-media/2012/03/30/andys-answershow-to-start-building-your-fan-community/
Assignments: Work on final projects
Week 13
Workshop final project videos
Readings: TBD
Assignments: Make improvements to videos from workshop critiques
Week 14
Workshop final project videos
Readings: TBD
Assignments: Make improvements to videos from workshop critiques
Week 15
Final Project Presentations
Assignments: Final Projects due before class on BbLearn
Attendance:
Attendance is mandatory, as is participation in class discussions. Your participation is mandatory and
part of your grade. You have two "free" absences.
Missing class on a day you are supposed to present will result in a 0 on your part of that assignment.
Missing 3-5 classes will reduce your final grade by one letter grade. For example, you had a B but
you missed 3 classes, so your final grade will be a C.
Missing 6-8 classes will drop your final grade by 2 letters.
Missing 9 or more classes will result in a F in the course.
***Don't miss class.***
Missing class is not an acceptable excuse for missing a deadline or failing to present your project.
Missing class on a presentation date will result in a zero on the presentation. Deadline rules still
apply.
If you come in after roll call, you will be marked late. Three or more "lates" = one excused absence.
Grading/Assessment of Student Learning Outcomes:
This class is for a letter grade.
Assignments:
Reading Quizzes (20%)
Effective Fall 2012
Short Video Assignments (30%)
 Vine Video introduction project
 One sentence video project
 Vine, Instagram, YouTube VIDEO projects
Brand Analysis Assignments (20%)
 Vine, Instagram, YouTube brand projects
Social Video Campaign Final Project (30%)
o -pitch
o -story boards
o -video projects
o -presentation
Grading:
Failing to do 3 or more assignments will result in your final grade being lowered by ONE whole letter.
Final course letter grades determined as follow:
90-100%=A
80-89%=B
70-79%=C
60-69%=D
Below 60%=F
Important Information you need to pay attention to about assignments:
• NO ASSIGNMENTS WILL BE ACCEPTED AFTER THE DEADLINE. This is a deadline business. If
you don’t turn your assignments in on time, you will get a zero on that assignment.
• Cheating, plagiarism, and or any misrepresentation of your work or claiming the work of others as
your own will result in a “0” on the project and could also result in an F in the class, as per university
policy.
Couse Policy
Attendance:
Attendance is mandatory. Missing 3-5 in-person classes without an institutional excused
absence will also result in the loss of one letter grade from your final grade. That means you
get two freebies. Miss anymore and your final course grade will be dropped by one whole letter grade
at the end of the semester. Missing 6-8 in-person classes will result in a loss of two letters off
your final course grade. Missing 9 or in-person more classes will drop your grade by 3 letters.
3 tardies = 1 missed class - please come on time.
Please note: Some assignments could be handed out and completed only in class time, additionally
some assignments will be handed out during the class for completion before the next class, without
any previous notice to students or notice of any kind outside the class. These additional in-class
assignments will not be available for makeup if you are absent. These assignments count separately
from the attendance portion of your grade. They each will have points assigned.
Effective Fall 2012
Late Homework
Late Homework will not be accepted. If a university excused absence is expected, talk to the
instructor before hand to discuss deadlines. Anything submitted after the deadline will receive a grade
of ZERO.
Professionalism
The work done in this course will give you experience to include on your resume. Professional
behavior, including meeting deadlines, completing all assignments, full classroom and social media
participation, and being an equal team member are all expected.
NORTHERN ARIZONA UNIVERSITY
POLICY STATEMENTS FOR COURSE SYLLABI
SAFE ENVIRONMENT POLICY
NAU’s Safe Working and Learning Environment Policy prohibits sexual harassment and assault, and
discrimination and harassment on the basis of sex, race, color, age, national origin, religion, sexual
orientation, gender identity, disability, or veteran status by anyone at this university. Retaliation of any
kind as a result of making a complaint under the policy or participating in an investigation is also
prohibited. The Director of the Office of Affirmative Action & Equal Opportunity (AA/EO) serves as the
university’s compliance officer for affirmative action, civil rights, and Title IX, and is the ADA/504
Coordinator. AA/EO also assists with religious accommodations. You may obtain a copy of this policy
from the college dean’s office or from the NAU’s Affirmative Action website
nau.edu/diversity/. If you have questions or concerns about this policy, it is important that you contact
the departmental chair, dean’s office, the Office of Student Life (928-523-5181), or NAU’s Office of
Affirmative Action (928) 523-3312 (voice), (928) 523-9977 (fax), (928) 523-1006 (TTD) or
aaeo@nau.edu.
STUDENTS WITH DISABILITIES
If you have a documented disability, you can arrange for accommodations by contacting Disability
Resources (DR) at 523-8773 (voice) or 523-6906 (TTY), dr@nau.edu (e-mail) or 928-523-8747 (fax).
Students needing academic accommodations are required to register with DR and provide required
disability related documentation. Although you may request an accommodation at any time, in order
for DR to best meet your individual needs, you are urged to register and submit necessary
documentation (www.nau.edu/dr) 8 weeks prior to the time you wish to receive accommodations. DR
is strongly committed to the needs of student with disabilities and the promotion of Universal Design.
Concerns or questions related to the accessibility of programs and facilities at NAU may be brought to
the attention of DR or the Office of Affirmative Action and Equal Opportunity (523-3312).
ACADEMIC CONTACT HOUR POLICY
Based on the Arizona Board of Regents Academic Contact Hour Policy (ABOR Handbook, 2-224), for
every unit of credit, a student should expect, on average, to do a minimum of three hours of work per
week, including but not limited to class time, preparation, homework, studying.
ACADEMIC INTEGRITY
Integrity is expected of every member of the NAU community in all academic undertakings. Integrity
entails a firm adherence to a set of values, and the values most essential to an academic community
are grounded in honesty with respect to all intellectual efforts of oneself and others. Academic
integrity is expected not only in formal coursework situations, but in all University relationships and
interactions connected to the educational process, including the use of University resources. An NAU
student’s submission of work is an implicit declaration that the work is the student’s own. All outside
Effective Fall 2012
assistance should be acknowledged, and the student’s academic contribution truthfully reported at all
times. In addition, NAU students have a right to expect academic integrity from each of their peers.
Individual students and faculty members are responsible for identifying potential violations of the
university’s academic integrity policy. Instances of potential violations are adjudicated using the
process found in the university Academic Integrity Policy.
RESEARCH INTEGRITY
The Responsible Conduct of Research policy is intended to ensure that NAU personnel including
NAU students engaged in research are adequately trained in the basic principles of ethics in
research. Additionally, this policy assists NAU in meeting the RCR training and compliance
requirements of the National Science Foundation (NSF)-The America COMPETES Act (Creating
Opportunities to Meaningfully Promote Excellence in Technology, Education and Science); 42 U.S.C
18620-1, Section 7009, and the National Institutes of Health (NIH) policy on the instruction of the
RCR (NOT-OD-10-019; “Update on the Requirement for Instruction in the Responsible Conduct of
Research”). For more information on the policy and the training activities required for personnel and
students conducting research, at NAU, visit: http://nau.edu/Research/Compliance/Research-Integrity/
SENSITIVE COURSE MATERIALS
University education aims to expand student understanding and awareness. Thus, it necessarily
involves engagement with a wide range of information, ideas, and creative representations. In the
course of college studies, students can expect to encounter—and critically appraise—materials that
may differ from and perhaps challenge familiar understandings, ideas, and beliefs. Students are
encouraged to discuss these matters with faculty.
CLASSROOM DISRUPTION POLICY
Membership in the academic community places a special obligation on all participants to preserve an
atmosphere conducive to a safe and positive learning environment. Part of that obligation implies the
responsibility of each member of the NAU community to maintain an environment in which the
behavior of any individual is not disruptive. Instructors have the authority and the responsibility to
manage their classes in accordance with University regulations. Instructors have the right and
obligation to confront disruptive behavior thereby promoting and enforcing standards of behavior
necessary for maintaining an atmosphere conducive to teaching and learning. Instructors are
responsible for establishing, communicating, and enforcing reasonable expectations and rules of
classroom behavior. These expectations are to be communicated to students in the syllabus and in
class discussions and activities at the outset of the course. Each student is responsible for behaving
in a manner that supports a positive learning environment and that does not interrupt nor disrupt the
delivery of education by instructors or receipt of education by students, within or outside a class. The
complete classroom disruption policy is in Appendices of NAU’s Student Handbook.
Effective Summer 2014
Approved UCC – 1/28/14
Approved UGC – 2/12/14
Effective Fall 2012
Effective Fall 2012