Unit 4 Making a proposal for protecting intellectual property Discussion Have you ever downloaded a song or a film from the Internet? Did you pay for the music or the film? Why do you think copying films and music without permission is a crime? It is illegal to copy intellectual property without permission. Intellectual property is protected by law. Intellectual property Industrial property Copyright inventions novels trade marks films industrial designs artwork music architectur al designs Fast Reading Read the passage and summarize the main idea of each part. Part 1 The definition _________ of intellectual property. Part 2 The reasons ________ for protecting intellectual property. Part 3 The current problems we are facing. Part 4 The possible solutions _______ to the problems. Read and try to answer these questions. 1. What is intellectual property? (no more than 13 words) 2. Why is it considered necessary to protect intellectual property?(no more than 13 words) 3. What are the common ways in which people affect intellectual property rights (no more than 16 words)? Read and try to answer these questions. 1. What is intellectual property? It refers to the ideas that belong to a person, organization or company. 2. Why is it considered necessary to protect intellectual property? Research and development is important and ideas are more valuable in the physical world. 3. What are the common ways in which people affect intellectual property rights (no more than 16 words)? People have downloaded videos free from the Internet or they have copied and shared computer software. Careful Reading Fill in the blanks with no more than 3 words according to the passage 1. __________ Ideas, including inventions, 2. _________, drawings, symbols, designs, novels, films and music. 3. _______ for ●If a company spends money researching and protection developing new products, that company should be4. ________ for its work. ●Ideas are of greater 5.______ than many material things. Problems 8. _______ to take ●Short of 6. _________ to protect IP in some countries. ●Lacking of 7. _________ of IP among people. 9._______ Companies ●Never buy pirated products or download music or film illegally. ●Buy CDs or DVDs in trustworthy shops rather than download them illegally or buy pirated version. ●Take steps to protect themselves against piracy including ______ free material to discourage piracy. ●Take people to court for piracy and fine them if necessary. Definition patents paid laws Reasons value recognition Measures consumers offering Important Phrases 研发新产品 research and develop new products(L10) 应该受到支付 deserve to be paid for it(9) 保护知识产权 protect intellectual property(6) 物质世界 physical world(13) 原材料 raw material(13) 增加价值 added value(15) 使生效,实施 put into effect(29) 盗版音乐与软件 pirated music and software(50) 接受道歉 accept an apology(57) 随着…的发展 with the development of(43) 免费下载视频 download videos free from the Internet(37) 促进国际贸易进展顺利 smooth the progress of international trade(26) 制定计划 work out a proposal(part B) 把理论应用于实际 apply the theory to practice 面对 be faced with(36) 努力干… in an effort to 行李被海关检查 luggage be inspected by customs(30) 检查街边货摊 check street stands(32) 防止被复制 keep them from being copied(53) 推进与盗版的斗争 further the fight against piracy(53) 只在于,目的是 be aimed at(Part B) 把某人带上法庭 take sb to court(52) 仿写句子 1. 很多国家通过法律使没有给原 创做人付费而复制其知识产权(的 行为)成为非法。 Laws have been passed in make most countries to______ _____ _____ to copy _________ it illegal intellectual property without paying the _________ person who created the material. 2. 给这些原材料附加值的是使用的 技术。 What ________gives added value _____ to these raw material, then, is the technology _________. used 3. 属于这个组织的条件之一是这些法 律必须在成员国有效。 One of the conditions of _________ belonging_____ to the organization is that these laws must be put into effect _____ ______ ______ by member countries. 4. 人们应该在值得信赖的商店购买 CD和DVD,而不是免费下载或者购 买盗版,以帮助推动反对侵犯知识产 权的斗争。 To ______help further the fight ________ against _______ the intellectual property theft, people should buy CDs and DVDs from respected shops instead of downloading them free or buying ________ pirated _______. version