Advertising
By: Kathryn Neidus
About Advertising
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"Advertising is salesmanship in print".
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"Advertising is the nonpersonal communication of information
usually paid for and usually persuasive in nature about
products, services or ideas by identified sponsors through the
various media."
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"The only purpose of advertising is to sell
claim that your product has some unique
quality.
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Types of Advertising
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Business-to-Business: Like the name
says, you're selling from one business
to another business. Also called Trade
Advertising. An example of this
would be point-of-sale displays,
package design, medical, etc.
Retail: This is really deadline
oriented. It may consist of designing
newspaper ads, B&W watercolor
figure rendering for clothing ads,
inserts in stores, etc.
Billboard: If you like working large,
then this is for you. Design billboards
you see along the highway.
Consumer: You are creating ads for
consumer products such as Kellogs,
General Mills, Nabisco, etc. Typically
these companies pay the most for
advertising.
College of Journalism and Mass
Communication
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Advertising
Public Relations
Electronic Media
Web Design
Media Literacy
Visual Journalism
Design
Communication Studies
My Career in Advertisng
Looking to go into the
creative side of
advertising
- Art Director
- Copywriter
Hope to one day work at
an Advertising Agency
Specifically advertise for
musicians/bands
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What I’ve done so far
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In High School I
worked with Wyse
Advertising
Senior search project
worked at Anthony &
Sylvan Pools
Use of Computers and Advertising
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You have probably noticed that across
the Web, two different things are
happening right now:
More and more sites are asking you to
pay a fee to subscribe to all or part of
the Web site.
Advertising is becoming more and
more "in your face." There are now
pop-up ads, ads that play music and
sound tracks, ads that swim across the
screen, and so on.
The second trend is true of nearly all
commercial Web sites. There are
many new forms of Web advertising,
and they are more and more obvious.
Different Web Advertising
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In the Beginning: Banner Ads
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When the Web first started being a "commercial endeavor" around 1997 or so, thousands of new sites were born and billions of dollars in venture
capital flowed into them. The sites divided into two broad categories:
E-commerce sites - E-commerce sites sell things. E-commerce sites make their money from the products they sell, just like a brick-and-mortar store
does.
Content sites - Content sites create or collect content (words, pictures, video, etc.) for readers to look at. Content Web sites make their money
primarily from advertising, like TV stations, radio stations and newspapers. Sidebar Ads
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A sidebar ad (also known as a skyscraper ad) is similar to a banner ad, but it is vertically oriented rather than
horizontally. Because it is vertical, the height of a sidebar ad can often reach 600 pixels or more, and sidebars are generally
120 pixels wide.
Pop-Up and Pop-Under- A pop-up ad is an ad that "pops up" in its own window when you go to a page. It obscures the
Web page that you are trying to read, so you have to close the window or move it out of the way. Pop-under ads are similar,
but place themselves under the content you are trying to read and are therefore less intrusive.
Floating Ads - If you have ever been to a Web site that uses them, you know what "floating ads" are. These are ads that
appear when you first go to a Web page, and they "float" or "fly" over the page for anywhere from five to 30 seconds. While
they are on the screen, they obscure your view of the page you are trying to read, and they often block mouse input as well.
My Thoughts…
My Advice With Computers and
Advertising
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Be Able to click an ad
and for it to go straight
to their website.
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http://www.wsu.edu/~taflinge/addefine.html
http://www.draytonbird.com/market/art990812
_1.htm
http://www.princetonol.com/groups/iad/jobs/adv.html