09/04/14 Warm-Up
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Sign in to a computer and go to
www.tiffanieharrison.com read and compete the
warmup questions for today. Try for 100%.
Open your warmup doc…we’ll discuss your answers
from last class!
I will pick 2 people to complete your ‘Advertise
Yourself’ projects. We’ll do 2-3 each class so make
sure you’ve finished!
WarmUp
Advertising
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Any PAID form of nonpersonal presentation and
promotion of ideas, goods, or services by an
IDENTIFIED SPONSOR
History of Advertising
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Over the next few classes we will learn about the
history of advertising. In the meantime, you will
begin to do some of your own research!
Go to my website: http://www.tiffanieharrison.com
Under assignments click the link for ‘History of
Advertising’. Read the first two sections, ‘Introduction
& American Advertising: A Brief History’
Learning Objectives
Terms
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Industrial Revolution – An Economic force that yielded the need for
advertising.
Dailies – Newspapers.
Consumer Culture – A way of life centered on consumption.
Branding – Manufacturers had to develop brand names so that consumers
could focus their attention on a clearly identified item.
Pure Food and Drug Act – Required manufacturers to list the active
ingredients on their labels.
Subliminal Messages – Subconscious advertising to buy things one did not
want or need.
Creative Revolution – Art directors and copywriters having a bigger say in
the management of their agencies.
Infomercial – A long advertisement that looks like a talk show. Thirty minutes
in length.
Interactive Media – All direct measurement of ad exposure and impact,
quickly revealing those that perform well and those that do not.
Before 1800
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Early households were self-sufficient.
Early Towns – population grew and people
gathered into towns for protection.
Early Commerce – people began to barter.
In America, the first newspaper advertisement is
said to have appeared in 1704 in the Boston
Newsletter.
The Industrial Revolution
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Changed the world in many ways
 Introduction of the sewing machine
 Made mass production a possibility
 Dailies were sold to the masses
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1900s
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1900-1918 –Advertising ushered in what has come to be
known as “consumer culture.” A way of life centered on
consumption.
1906 – Congress passed the Pure Food and Drug Act.
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1920s – Prosperous times. Advertising gave people
permission to enjoy life.
1930s – The Great Depression – The public saw
advertising as something bad.
1940s – Radio stations rose from a few to 814.
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1950s – Advertisements circulated around youth culture.
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1960s
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Cultural Revolution in the 1960s.
Ads were slow to respond to the
changes.
Advertising portrayed women and
minorities in subservient roles.
The “creative revolution”
emphasized turning products from
science and research to art and
inspiration.
A time when ads promoted
rebellion.
1970s
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1970s marked the
beginning of the feminist
movement.
Advertisers started to
present women in “new”
roles and included people
of color.
This period was also known
as the era of self-help and
selfishness.
The 70s added regulation
and protection of children.
Most families had a
television, thus the “TV
dinner” was born.
1980s
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The average American had twice as much income
as his parents had at the end of WWII.
 Consumers had a lot of income to spend.
 Many ads were social-class and values conscious.
 Technology in television changed everything with
MTV music television.
 Used celebrity endorsement’s to promote.
 The age of the infomercial.
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1990s
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Advertising was fast, and it was everywhere.
Ads targeted a media-savvy audience.
Concerns about the World Wide Web killing regular
advertising.
Interactive Media allowed direct measurement of ad
exposure and impact.
More ads started to appear on websites.
The New Millennium
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Ads are visual, young, and stylish.
Big changes in technology and web
advertising with three aspects:
Interactive
Wireless
Broadband
Consumers turned Digital Video
Recorders (DVRs) automatically to
record programs
Advertising History Project
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Get into groups of 3. (There will be 1…and only 1
group of 4)
Go to www.tiffanieharrison.com
Under ‘Assignments’ open ‘Advertising History Project’.
Follow the directions to begin your Advertising History
powerpoint. Once you’ve formed your group check in
with me to select the time period you would like to
research.
Performance of Understanding