A Study of Vision, Mission and
Objectives of different
organizations.
By
Sachin Jaiswal
Swapnil Jaiswal
Definitions
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Vision
Mission
Objectives
Vision & Mission Statements
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Massachusetts Division of Banks
Pepsi co
Ohio Division of Hazardous Waste
Management
Atlanta Web Printers,INC
Dell computers
What is Our Business?
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By Peter Drucker
Vision versus Mission
The Process of Developing a
Mission Statement
Components of Mission
Statement
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Customers
Product or service
Market
Technology
Concern for survival, growth and
profitability
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Philosophy
Self-concept
Concern for public image
Concern for employees
Importance of Vision and
Mission Statements
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To ensure unanimity of purpose within
the org.
To provide a basis, for allocating
organizational resources
To establish a general tone or
organizational climate
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To serve as a focal point for individuals
To facilitate the translation of objectives
To specify organizational purposes
Objectives
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Long term
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Corporate level
Divisional level
Functional level
Short term
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Financial V/s Strategic objective
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The balanced scorecard concept
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