Agenda

1. Definition of Vision and Mission
2. The Relationship among Vision, Mission
and Management Control System
3. The Changes of Vision and Mission
4. How to Create The Statement of Vision and
Mission
5. Why Vision and Mission need to be
Documented
6. The Importance of Vision and Mission in the
Organization

What is
Vision?
 Burt Nanus : “A realistic, credible,
and attractive future for organization.“
 Realistic : Based on reality.
Credible : Must be believable.
Attractive : If vision is going
inspire and motivate those in
organization, it must be
attractive.
Future : Not where you are
now, but it’s where you want to
be in the future.
 J.B. Whittaker : “Outlines what the
organization wants to be, or how it
wants the world in which it operates
to be in a idealised view of world.”
 Oren Harari : “ Describe a set of
ideals and priorities, a picture of the
future, a sense of what makes the
company special and unique, a core
set of principals that the company
stands for, and a broad set of
compelling criteria that will help
define organizational success.”
What is Vision?

 A view, description, or illustration about what the
company want to be in a future life.
 A final goal from the company.
 Vision plays an important role for organization
because it gives focus on strength and weakness that
the company has so it really helpful to achieve their
goals.
 Vision must be containt an ideal condition in the
realistic future, persuade, and attractive.
Characteristic of Vision

 An effective vision should have :
1. Conceptualize
2. Desirable : Attractive
3. Feasible : Realistic
4. Focused : Clear objective
5. Flexible : Responsive to environment change-over
6. Communicable : Easy to understand.
What is Mission?

 Kotler dan Armstrong (2003,
p57) : “ Mission is a statement
about the objective of the company,
what the company want to achieve
in a spacious environment..”
 Salusu : “Representation about
the goal of organization that shown
from their product and service,
fulfill the society needs, and the
value that the company can obtain
in the future.”
 Drucker (2000 : 87) : A basic or
fundamental reason about the
existence of company.”
What is Mission ?

 An action or steps that needed to objectify or actualize the vision from
the company.
A written declaration of an organization’s core purpose and focus that
normally unchanged over time.
Mission was created to communicate the investor or stakeholder about
the objective and give a focus to the activities that give an impact to the
achieving vision. Mission is something to be accomplished.
Example of Vision and Mission

Vision and Mission in PT. Adhi Karya Tbk.
• Vision Statement : “ Be a first choice in a construction and
engineering. ”
•Mission Statement : “ To create value for our shareholders,
meeting customer needs with products
and services that are reliable and
quality, providing a safe working
environment and provide opportunities
to grow professionally for the
employees. ”
The relations among
Vision, Mission
and
MCS

MCS is a system that used by
management to build a future life from
the organization and a tool for achieve
the vision and mision.
Vision and Mission is a reference tool
for MCS to take the company reaches
their goal.
If the company doesn’t have a MCS,
they will distress to face a radical or
rapidly changing so it will bother their
organization activity in planning and
predicting the target of this organization.
The relations among Vision,
Mission, and MCS

Vission and Mission
Management Control System
The Changing of Vision
and Mission

Changing is the most important
component which is needed by the
organization to face the globalization. (
Hawthorne, 2010)
This changing can be done
by change the organization’s
strategy ( Hawthorne, 2010)
Vision and mission are the basic
thing which can communicate the
organization objectives to employees
and customers
The reason of changing
vision and mission

 The level of aspiration
 Crisis/Crutial condition
 Demand from the coalition
 Changing of organization’s life
cycle
Why do Vision and Mission
need to be Documented?

 A new business or
organization is just a bunch of
ideas
 Vision is abstract, thats why
must be translated into a series
of words that came to be called
the Mission, and is written in
the company's business plan
The importance of
Vision

 According to Peter Ducker, a business is not defined by its name,
or the declaration of the company's establishment clause, but but
is defined by the business mission.
 The mission statement includes a clear statement about what you
want to target and provide information on how an agency works.
 The more complete the mission statement, the easier the mission
is translated into operational details.

 There is a positive relationship between mission
statements and organizational performance- Bart
and Baetz (November 1998)
 Companies that have a mission statement produces
30% more profits in certain financial standards than
companies that do not have them- Business weeks
(1999, edition F12)