Business Technology Lesson Plans
Business Core: Year Two
Objectives Bell Ringer
Tucker
Anticipatory Set
Procedures
Mon
Week Of: August 31-Sept 1-4, 2015
Assessment Closure
Describe
Marketing
Functions and
related
activities.
List and explain the
4Ps of a marketing
mix?
How are the 4ps related to
each other?
Students will work in teams to
complete the 4Ps Project.
Grade project
according to
rubric.
Students will
present their 4Ps
project to the class
to demonstrate
comprehension and
understanding.
Tues
Describe
Marketing
Functions and
related
activities.
Explain the 5
utilities of
marketing and
give an example of
each.
Have various items pictured
on the P-board. Ask the class
to identify which products
apply to each utility.
Have students
research
newspapers and
magazines from
within the
classroom. They
are to develop a
flyer with an
example of a
good and a
service.
Students will
present their flyer
to the rest of the
class identifying a
good and a service
to demonstrate the
difference.
Wed
Compare
and contrast
customer,
client, and
business
behavior.
Explain how
customers, clients,
and businesses have
different behavior.
Ask the class: "why customers
purchase a product based on
needs and wants."
Review power point defining
and providing examples for
each of these terms:
marketing, goods, services,
marketing concept, utility
(form, place, time, possession,
and information), market,
market share, target market,
customer profile (geographics,
demographics,
psychographics), and the
product mix (4Ps-product,
place, price, & promotion).
Plan a presentation on the
difference between rational
and emotional buying motives.
Also, outline the differences
between extensive, limited,
and routine buying decisions.
Have students complete a
collage of 10 products from the
internet. They are to create a
split page categorizing rational
and emotional and placing the
product s on the appropriate
side. Have them do the same
Observations
and
participation.
Students will each
hold up a different
item they
researched and
identify it as a
rational or
emotional
purchased product.
DECA dues
($30) due
Friday,
September
4, 2015
Thurs
Open
House:
Thursday,
September
3, 6:007:30 p.m.
Fri
Compare
and contrast
customer,
client, and
business
behavior.
Define the
following: rational
motives, emotional
motives, extensive
buying decision,
limited buying
decision, and
routine buying
decision.
Hold up various products and
ask the class to identify the
appropriate category for each.
Determine
actions or
procedures
employees
can
implement
in order to
achieve a
desired
result.
Where can an
employee locate
information about
their products and
company? List at
least 5.
Discuss how employees can
research their product and
company prior to seeing any
customer.
for the various buying
decisions.
Have students complete their
collage of 10 products from the
internet. They are to create a
split page categorizing rational
and emotional and placing the
products on the appropriate
side. Have them do the same
for the various buying
decisions. Have students
present their projects.
Demonstrate to the class the
various locations for finding
information for a product or
company. Include magazines,
direct experience, written
publications, other people,
formal training, competitors,
and Standard and Poor's.
Grade project
according to
rubric.
Class
participation.
Pass out various
slips of paper with
the various
categories listed on
them individually.
The students is to
bring a product
from the back table
that resembles the
assigned category.
Have each student
bring to me an
example of a source
for locating
information about
the company that
drew from the
bucket.