GLOBAL MARKETING
MANAGEMENT
INTRODUCTION
WELCOME
• I am Hudson Rogers
and I will be the
instructor for this
course.
• Over the next few
weeks we will explore
the wonderful of
International
Marketing
Getting to know me!
• Visit the class Web Board
(http://courses.fgcu.edu/
~104) and you will learn
all about me by reading
my biographical sketch.
• After reading about me,
let me (and your
classmates) learn about
you by posting your bio.
The Class
• This course will be
conducted via the internet.
• However, you are
expected to cover the
same materials and have
essentially the same
learning experience as if
you were in a face-to-face
setting.
Where should you start?
• Start by printing and
reading the course
syllabus.
• The course syllabus
can be found on my
home page
(http://ruby.fgcu.edu/c
ourses/hrogers/81453/i
ndex.htm)
START
• You can also link to
my home page at:
• http://www.fgcu.edu/h
rogers/
• On my homepage you
will find links to a
number of sources of
importance to your
learning experience.
KEY THINGS TO NOTE
• Read the syllabus
• Pay attention to the
Learning Objectives
• Re-read the Learning
Strategy
• Be aware of the
Teaching Method
EXAMS & GRADING
• Web Board
assignments
• Weekly Quizzes
• Readings with
Summaries
• Two Exams
• Term Project
Attendance
• This class is intended
to be taken via the
internet. However, on
a limited basis, I will
meet with you (faceto-face on campus) if
that will help with the
internet learning
process.
Make-Up Policy
• Assignments will not be
accepted late.
• Weekly web board will
generally close on Sunday
nights
• The grade of “Incomplete”
reserved for exceptional
hardships so you need to
keep up with the class.
Term Project
•
•
•
•
Select a company
Select a product
Select a country
Develop a marketing
plan to export the
selected product to the
selected country.
Week #1 Assignment
• Go to the course web
page and review the
Introduction to the
Course
• Review the lecture on
Introduction to Global
Marketing.
Week #1 Assignment - Cont’d
• Send an e-mail to your
instructor letting him
know what you expect
from the course
• Post a short bio to the web
board
• Send e-mail to classmates
• Post discussion questions
to Web Board
Don’t Know How to Use the Web
Board!
• If you do not know
how to use the web
board please go to the
course web page, click
on the “student
technical support web
site” and work through
the short Web Board
tutorial.
Lecture #1
• This concludes the
introductory remarks
about this course.
• Do you have questions
or comments? Please
post them on the web
board or send me an email, I’ll be happy to
answer your questions.