Length:
Credits:
One Year
1.0
Grades:
Fulfills:
9, 10, 11 & 12
Occupational or Elective Credit
Course Description: Marketing is one of the most visible business activities around you. You are involved in marketing on a daily basis and this class will help you learn about how essential marketing is to the world. Units studied include selling, promotion, economics, product/service management, financial analysis, channel management and professional development. DECA membership is highly encouraged.
Purpose of Course: Give students the opportunity to learn about marketing and the business world. Students learn about the process of goods and services from producer to consumer. Students learn skills that could help them set up and operate their own businesses.
Learning Objectives: Students will achieve mastery of the following skills as a result of successfully completing Intro to
Marketing:
 Marketing: Understand the tools, techniques, and systems that businesses use to create exchanges and satisfy objectives.
 Economics: Understand the economic principles and concepts fundamental to business operations.
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Selling: Understand the concepts and actions needed to determine client needs and wants and respond through planned, personalized communication that influences purchase decisions and enhances future business opportunities.
Professional Development: Understand concepts, tools, and strategies used to explore, obtain, maintain, and improve a product or service mix in response to market opportunities.
Financial Analysis: Understand tools, strategies, and systems used to maintain, monitor, control,
Grading:
Materials Used:
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 and plan the use of financial resources.
Channel Management: Understand the concepts and processes needed to identify, select, monitor, and evaluate sales channels.
Promotion: Understand the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome.
35% Daily Work 10% Professionalism 20% Tests 35 % Projects
Microsoft Office 2007 Student Email Google Applications Virtual Business Software
Marketing Essentials Internet Explorer Google Chrome Various Online Resources
Class Expectations: In this classroom, the students and teacher will:
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Treat each other with respect.
Arrive to class on time with required materials.
Use appropriate, professional language.
Listen while others are talking.
Please complete the Parent
Survey located on my teacher website or go to
Respect the computers and equipment.
Ask other’s for help when needed.
Make the most out of every minute of class time. http://goo.gl/4MSvwN .
Paper copies are available.
This is an assignment for your student. Thank you!
Show Blazer Pride!
Not allow electronic devices to be a distraction.
Work must be turned in ON time. There will be NO late work.
Students may not leave the first 10 minutes or the last 10 minutes of class.
Contact Info: Ms. Elizabeth Shultz, (360) 412-4860; eshultz@nthurston.k12.wa.us
(best option)
Please use Skyward Family and Student Access for assignment information and grades.

September 3, 2014
Dear Parent/Guardian and Marketing Student,
WELCOME to the marketing program at Timberline. Students have the option of following a course of study that can be up to 3 years. The usual progression of classes for students will be:
1.
Introduction to Marketing- full year
2.
Entrepreneurship/School Store Operations- full year
3.
Advanced Marketing - full year
Introduction to Marketing gives students an opportunity to learn about marketing foundations such as promotion, selling, economics, and professional development. Communication and interpersonal skills are also important elements of marketing that we work on in class, as well as employability skills- how to write a resume, business letters, applications, and practicing interviewing skills. By joining DECA, marketing students will have the opportunity to participate in many fun and educational activities.
DECA
Students are strongly encouraged to join DECA, a national association of marketing students. The purpose of the Timberline DECA chapter is to encourage teamwork, the development of leadership qualities, professional understanding, social awareness and a sense of responsibility to school and community. The Timberline
Student Store is run by DECA students and profits are used to offset the price for students that are participating in DECA activities. DECA dues are $18 per year. Our chapter pays $8 of this amount to the DECA state and national organizations for each student, and this fee is paid from these student store profits. DECA dues for each student are $10. If a student wants to be a member and does not have the funds, please see me.
DECA membership is not required for marketing students, but students must be members to participate in
DECA functions. These include events such as community service activities, DECA job shadows, and the following DECA events (costs vary depending on location and number of days):
DECA Fall Leadership Conference
Portland TrailBlazer Pro Sports Career Day
Area 8 DECA Competition
Washington Career Development Conference
November 2014
December 2014
January 2015
March 2015
Seattle, WA
Portland, OR
Olympia, WA
Bellevue, WA
International Career Development Conference April 2015
Seattle Mariners Pro Sports Career Day May 2015
Orlando, FL
Seattle, WA
There will be various other events at school and in the community.
Please encourage your son/daughter to sign up for either Entrepreneurship or Advanced Marketing after successfully completing this class!
Marketing and DECA will provide many opportunities for your son/daughter this year. Timberline has club time built into our schedule. Please encourage your student to join now. Please contact me if you have any questions.
Contact Info: Ms. Elizabeth Shultz, (360) 412-4860; eshultz@nthurston.k12.wa.us
(best option)
Please use Skyward Family and Student Access for assignment information and grades.