Osteobiz Roadshow
Starting to Blog
Gilly Woodhouse
Copyright Business Coaching for Osteopaths
A
way of communicating with your
community
 A series of regular comments on your topic
 A way to create awareness
 A method of showing a little of your
character
 A way to share information and advice
 It is completely free!
 A way to market yourself
 It creates new content which search engines
love!

A catchy headline

An image which is relevant and eye-catching

Short sentences and paragraphs to keep the
reader’s attention

About 400+ words

Relevant information and advice
 Sub-headings
 Keywords
 Alt
called H2 headings
which would be used to search
tags on images which will also be used by
search engines in their results
 Meta
description which encapsulates what
the item is about
 Keywords
 Meta
description
 H2 Headings
 These allow Google, Bing and Yahoo etc to
look for items of interest to the searcher
 They have billions of pieces of information to
search through
 Make it simple for them to find you!
 This is relevant to your website pages as well
as your blog posts
 Think
about your Perfect Patient
 What do they want/need to know about?
 What worries them?
 What information would help them?
 What are their frequently asked questions?
 What help and advice can you give them?
 How can they prevent injury?
 What other information would interest them?
 What’s your story?
 What inspired you to become an Osteopath?
 Sit
your Perfect Patient in a chair in front of
you
 What do they always ask you?
 What are the misconceptions about
Osteopathy which can be cleared up?
 How can you simply explain what you do?
 Pain Detective
 Tourniquet example
 Try and list at least 12 topics/headings so
you’re never at a loss

Try to keep it simple and engaging

Avoid jargon

Make it relevant

Add a little humour if possible

Keep it light

Write from the heart and with authenticity
 Advice
 Your
story
 Guest
blog from someone of local interest
where you could reciprocate
 Interview
of a local hero, athlete or person
of interest eg town crier
 Guest
blog from team member
 Social
media posts and links back to it
 Newsletters
 Podcast
 Recorded as a YouTube video
 Use snippets and create an image or meme
 Publish it on LinkedIn in ‘Pulse’
 Create an infographic with relevant
information
 Broken down and pieces used for social
media posts

Most of your competitors won’t be doing this!

People will find you via your blog

You can add a sign-up box to get new people on
your list

Inform and educate your community

Begin to build relationships

Know, like, trust

Stand out as an expert