Lesson Objectives
• By the end of this series of 3 lessons pupils will
be able to :All :-Carry out research to Identify the promotional
mix used by a selected organisation. Describe the
promotional mix used by a selected organisations
for a selected product/service
Most: Explain how the promotional mix used by a
selected organisation enables them to meet their
business and marketing objectives
Some: describe how alternative promotional
methods would enable an organisation meet to it’s
objectives
Lesson Objectives
By the end of today’s lesson you:
Some: SHOULD be able to explain how the
promotional mix helps businesses market
their products successfully
Most: CAN explain the elements of the
promotional mix and give examples of each
one.
All: MUST be able to explain what is the
promotional mix
TASK
Working on your own
You have 5 minutes
To explain what the marketing
mix is.
Include What is it used for and
the elements of the marketing mix
What is Promotional Mix?
The promotional mix is the ways in which an
organisation will promote it’s product or service
to meet the organisations overall business
objectives.
The promotional mix explains how a business will
promote it’s products and is an element of the
marketing mix
Elements of the promotional mix
Advertising
Public relations
Personal selling
Direct marketing
Sales promotion
sponsorship
TASK
Working in your learning groups find out :what the promotional mix is,
what are the elements of the mix – give real
life examples of each element
what is it used for
why is it used.
Explain the results of your research to the
remainder of the class with a poster.
Presenting Your Findings
Poster must include:• Definition of promotional mix
• Explanation of each of the Elements of promotional mix with an
example
• The purpose of the promotional mix
• Objectives of the promotional mix
• How promotional objective help the organization meet it’s business
objectives
Quality Criteria
Game Set
Match
• On an A4 sheet
• Use easy to read font
• Written in simple easy to understand language
• Use appropriate images to explain text
• Required information
Promotional Mix- 10 mins
Working in your learning groups find the answers to
the following:
• What is the promotional mix
• Who uses it
• When is it used
• Where is it used
• Why is it used
• How is it used
Methods
Book, Learning Partners, internet- Key wordspromotional mix
Promotional Mix
WhatWhoWhenWhereWhyHow-
Recap
• What is the promotional mix?
• How does it help business meet their
overall objectives?
• How does it link to a business marketing
objectives?
• How is the marketing mix influenced by
the promotional mix ?