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UTILITY AND MARKETING
Directions: Review chapter 1. Turn to page 8 of your textbook and answer the following
questions.
1. What are the three benefits of marketing? (3pts)
2.
Define the term utility.
3. What are the five economic utilities involved with all products marketed? List each?
4. Define the following terms:
Form Utility
Place Utility
Time Utility
Possession Utility
Information Utility
5.
Give one example of how to apply Form Utility to a product.
6.
Give three examples of how to apply place utility to a product.
7.
Give three examples of how to apply Time utility to a product.
8.
Give three examples of how to apply Possession Utility to a product.
9.
Give three examples of how to apply information Utility to a product.
1
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Directions: List one of the five types of utility for the questions below.
1 K-mart and Wal-mart use a layaway plan for purchases.
2 Scheels has a window display for their hunting gear.
3 JC Penny’s has a catalog for selling their products.
4 Adding the Kinect for the XBOX to draw people to your product
5 The mall is open after Thanksgiving from 8:00 a.m. to 10:00 p.m.
6 Target allows customers to purchase their products with a credit card.
7 Perkins is open 24 hours, 7 days a week.
8 Adding vitamin E to hand soap to improve skin softness.
9 Amazon has a website for selling their products.
10 Century 21 mails a flyer to homes with the latest trends in Eyewear.
Understanding Utilities
Economic utilities reflect the value that produces and marketers add to raw materials when they
make them into products and offer them for sale to the public. Consider a gift you received for
Christmas. List 3 items that would identify each utility of this product in the space below.
What is the product you received?
Form Utility: What raw
materials were used to make
this product
Place Utility: where this
product would be distributed
Possession Utility: how the
product would be paid for
Information Utility: how to get
information to potential
customers
2
Time Utility: when this product
would be sold