Planning, promoting, distributing products.
A. Distribution
B. Selling
C. Marketing
D. Product / Service Management
Obtaining, developing, and improving a
product.
A. Pricing
B. Marketing
C. Product/Service Management
D. Value
Providing customers with goods
and services they want.
A. Distribution
B. Selling
C. Marketing
D. Product / Service Management
Deciding how much to
charge for goods and
services
A. Pricing
B. Utilities
C. Value
D. Goods
Tangible items
A. Marketing
B. Goods
C. Distribution
D. Pricing
Deciding on how goods get
into customers’ hands
A. Pricing
B. Marketing
C. Distribution
D. Product/Service Management
Which economic utility increased
when Big Ed’s 24-Hour Diner began
accepting Visa and Mastercard?
A. Information utility
B. Time utility
C. Form utility
D. Possession utility
The owners of the Totally Outrageous
Shoe Store decided to rent store space
next to a music store where teenagers
frequently shop. What did the owners’
decision add to their product?
A. Information utility
B. Possession Utility
C. Time Utility
D. Place Utility
The added value of a product
in economic terms.
A. Pricing
B. Utilities
C. Value
D. Goods
When booking her stay at a luxury hotel
online, Elena was able to see pictures and
guest comments on the hotel’s website. This is
an example of what utility?
A. Place Utility
B. Time Utility
C. Possession Utility
D. Information Utility
During the months of January and early
February, grocery stores create displays with
plenty of snack and drink items for the Super
Bowl in order to create
A. Place Utility
B. Time Utility
C. Possession Utility
D. Information Utility
Rooms To Go furniture store offers
no payment for 12 months without
interest. This is an example of
A. Time Utility
B. Possession Utility
C. Information Utility
D. Place Utility
Changing recycled plastic bottles
into t-shirts is en example of
A. Form Utility
B. Possession Utility
C. Information Utility
D. Place Utility
Determining the best way to get a
company’s products or services to
the customers.
A. Exchange
B. Product/Service Management
C. Distribution
D. Financing
Designing, developing, maintaining,
improving, and acquiring products or
services so they meet customer needs.
A. Selling
B. Financing
C. Marketing Information
Management
D. Product/Service Management
Requires a company not only to budget
for its own marketing activities, but also
to provide customers with assistance in
paying for the company’s products or
services.
A. Selling
B. Promotion
C. Market
D. Financing
Includes direct and personal
communication with customers to assess
and satisfy their needs.
A. Promotion
B. Selling
C. Distribution
D. Target Market
Gathering and using information about
customers to improve business decision
making.
A. Product/Service Management
B. Marketing Information Management
C. Pricing
D. Target Market
Answers
1. C
2. C
3. B
4. A
5. B
6. C
7. D
8. D
9. B
10. D
11. B
12. B
13. A
14. C
15. D
16. D
17. B
18. B