Justin Lindsey Professor Gard English 104 14 February, 2011 The Omnivore’s Delusion Blake Hurst, the author of "The Omnivore's Delusion: Against the Agri-intellectuals", is trying to persuade others that industrial farming isn't as bad as people think. Hurst is targeting the audience of people that are critical of farmers and their ways of farming. He says that "I'm so tired of people who wouldn't visit a doctor who used a stethoscope instead of an MRI demanding that farmers like me use 1930s technology to raise food" (Hurst 1). This is a strong statement that backs up the intended audience because he is saying that people criticize farming but they wouldn't continue to use the same old ways of marketing techniques or copying a paper so why should they criticize how farmers improved their way of managing and improving production. That statement is also the thesis of this article. In the article he gives plenty of examples of how the "industrial" way of farming has actually helped and improved farming. He goes into how the old ways of farming was dangerous for animals and more expensive to produce and more expensive to consume for customers. "Young turkeys aren't smart enough to come in out of the rain, and will stand outside in a downpour, with beaks open and eyes skyward, until they drown" (Hurst 1). This is exactly what happened when farmers still used their old techniques of farming. They would raise turkeys in a free range with no roof over their heads, just surrounded by a fence. Weasels would come and kill the turkeys by snapping their neck. In a downpour one night a farmer lost 4,000 turkeys to drowning. "He lost his dream and he also lost his farm due to that" (Hurst 2). This is an example of pathos because he is trying to arouse the emotions of people who are sympathetic of those 4,000 turkeys drowning. It isn’t a very convincing because he doesn’t say whether or not this many turkeys are dying all over farms everywhere, he is just giving an example of one farmer’s experience with free range farming. Nowadays farmers keep them in large open sheds. This prevents the weasel attacks and the drowning. Hurst provides a perfect example to silence critics because if farmers steady used their old methods of farming then millions of turkeys would be dead and many farms would get shut down due to the high loss of turkeys to drowning. I think he could have backed up the story about the turkeys by giving a statistic of how many turkeys die annually in the entire country from drowning in free range farms, instead of just one farmer’s story. He could have made this example stronger by providing statistics about old method turkey farming against the new methods of turkey farming around the world. Hurst makes a good point when he states that pigs won't be held in hog crates anymore and chickens won't be held in such a tight space either. He tries to make people realize that even though the treatment of animals will get better that more of the animals will die. Pigs, if not held in tightly packed crates will eat each other and be crushed. Chickens are an easy target for any predator and some will die due to flocks establishing their pecking order. But putting these animals in a free range will increase food prices, use more energy and water to produce extra grain, and some people will go hungry because they can't buy the same food which will rise to higher prices. Hurst provides the audience with a choice that needs to be resolved. Higher price foods or the treatment of animals? The author adds logos and pathos to this point of animal treatment vs. high prices of food. The example of pathos would be about the farmer losing his farm and dreams because of the drowned turkeys. Most people would probably feel sympathetic for him because he was trying to do right for the animals and in the end he lost out. Those facts convinced me that even though the handling of animals is important, the lives of farmers are more important. I think that this would have had a greater impact if he stated how many other farmers lost their farms while they were doing the old way of farming. The example of logos would be the story of the farmer who lost the turkeys because it was a testimony of another person who experienced it. The personal experience that Hurst has from being a farmer for 30 years is also an example of ethos. Hurst explains how industrial farming has helped more than just the animals. He gives plenty of examples such as "Biotech crops actually cut the use of chemicals, and increase food safety" (Hurst 1). He also states that herbicides cut the need for "tillage", which decreases soil erosion. From personal experience, logos, he knows that the combination of herbicides and genetically modified seed has made his farm more sustainable and actually reduces the pollution he sends down the river. Hurst tries to persuade people that even though farming isn't very convectional, it is doing more good for the environment then it has in the past. He also explains that industrial farming has helped consumers because of cheap food saying "Only ‘industrial farming’ can possibly meet the demands of an increasing population and increased demand for food as a result of growing incomes" (Hurst 1). Consumers benefit from cheap food and state the fact about the headlines in one study. He gives an example based on logos, saying that when food prices rose in 2007 and 08' about 50 million additional people are hungry because of the increasing food prices according to the Food and Agriculture of the United Nations. This evidence is very convincing to me. He gets straight to the point and you can tell he is trying to convince farming critics that industrial farming has its minor setbacks but overall provides more to the world. Overall Hurst does a good job at convincing critics that industrial farming isn't as bad as they make it seem. He uses a great ethos in the sense that he actually been a farmer for 30 years. He uses testimony of his fellow farmers also. He brings in a pathos appeal saying that this is how farmers make money and if they choose to do it the way critics want, then farmers wouldn't be able to support their family or bring in steady income. He convinces me that industrial farming is necessary by being an experienced farmer, using outside sources adequately, and giving the alternative outcome to the situation. In all Hurst was very specific about his examples and did a good job presenting his view and side on industrial farming.