RESEARCH

LEAD THINKERS FOR DISCOVERY TECHBOOK DEVELOPMENT
Dr. Patricia Hagan Mr. William McDonald Mr. Dale Fulton Dr. Shanika Hope Dr. Carmen Arroyo
Remarks by Chairman
Genachowski and Digital
Education Leaders on National
Adoption of Digital Textbooks
Jenny Bradbury David Marsland Kevin Jenkins Daniel Byerly

PEARSON GLOBAL MY MATH LAB DATA

MCGRAW HILL

WILEY PLUS

TIMELINE OF E-BOOKS
1971 Project Gutenberg is the first established digital library http://www.gutenberg.org/wiki/Gutenberg:About
1990 The Internet makes digital media widely available
1995 Amazon.com is the first online bookstore
2001 digital books being sold in spanish
2003 ebooks sold globally
2005 Google gets into ebooks
2007 Kindle is introduced
2009 The Nook is introduced and libraries offer digital books for check out
2010 Amazon.com is selling digital books on a massive scale

TIMELINE OF DIGITAL TECHBOOKS
2007 Initiation of market penetration for digital textbooks that focus on interactive features.
2011 First introduction to my district of Discovery Science Techbook
Data in regards to enhanced ebooks which shows 21% of the market already has some in production. This data persuaded us to adopt the techbook.
http://www.teleread.com/paul-biba/ebook-publishing-stats-infographic-by-piotrkowalczyk/
2011 Many publishers are creating interactive textbooks (Techbooks) http://www.nature.com/nature_education/interactive_textbooks
2012 Implementation of Discovery Science Techbook
The decision to adopt the techbook was completed in May of 2012 and implementation is occurring August of 2012. http://www.discoveryeducation.com/

TIMELINE CONTINUED.
2012 and beyond
The confirmation stage has not yet been reached. Confirmation has been achieved in other organizations within the last school year and the techbook has been a success. http://www.youtube.com/watch?v=7J1Nsz1ys0k
2013
Mass media and interpersonal means of communication are being used to diffuse the innovation. Cosmopolite channels of communication have been the most effective for Discovery Education and the adoption of their program.
http://2013.metcconference.org/index.php

PROJECTED GROWTH

PERCENTAGE OF ADOPTION OF TECHBOOKS
Adoption Rate
25
20
15
10
5
0
Adoption Rate

INNOVATORS
Desoto Junior High Science Department:
Christine Logan-Hollis, Peggy Boerner-Kirk, Melissa Coleman

EARLY ADOPTERS AND EARLY MAJORITY
Mr. Patrick Meyers
Technology Team
Elementary Teacher

LATE MAJORITY, AND LAGGARD ADOPTERS

COMMERCIALIZATION

ATTRIBUTES FOR CRITICAL MASS DIFFUSION

HOW TO REACH CRITICAL MASS

THE CHAMPION – THE TEACHER

Descy, D. E. (2009). Netbooks: Small but Powerful Friends. Techtrends: Linking Research And Practice To Improve Learning,
53(2), 9-10.
Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: Free Press.
William, R. J., Loui Lord, N., Elizabeth, J. A., & George Van, H. (2011). Trading Textbooks for Technology: New Opportunities for Learning. Phi Delta Kappan, 92(7), 46-50 ST - Trading Textbooks for Technology: New. PDK International.
Pearson Global. (2010). Raising the bar: The Power of Pearson’s MyLab and mastering programs-case study results.
Retrieved from http://www.pearsonhighered.com/resources/Pearson_Global_Whitepaper.pdf
Pearson Global. (2010). University of Central Florida case study. Retrieved from http://www.mymathlab.com/casestudy/1398/university-central-florida-1
McGraw Hill (2010). Digital course solution improves student success and increases instructor efficacy. Retrieved from http://create.mcgraw-hill.com/wordpress-mu/connectblog/files/2012/07/Case_AP_Hinds_Feaster.pdf
Broadview Analytics (2010). An evaluation of the effectiveness of WileyPLUS in higher education. Retrieved from https://media.wiley.com/assets/2262/54/WP_Impact_Report_final.pdf
Additional references provided on a separate document