Welcome
Kevin Lake & Tony Rich
UKGCVA
Welcome
New Members
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People Value
Globoforce
DropGifts
Jessops Group Ltd
Lavish
Guests
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Aurum Holdings Ltd
Cash Flows
Corporate Pay
Hi-Life
Incahoot Ltd
Mothercare
Nuco International Ltd
Quidco
Superbreak
The Present Club
Transmission Marketing Ltd
New Executive Board
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Joanne Peake – p&mm
Tim Ward – John Lewis
Stuart Lawrence – B&Q
Arun Glendinning – CashStar
Tony Rich - Halfords
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Kevin Lake - Countdown
Siobhan Moore – Locke Lord
Wayne Harrington – Edenred
Steve Bradbery - SVS
Names in purple are Issuer Members, Black are Service Members
Total Members = 78
37 Service, 41 Issuer
Annual General
Meeting
Andrew Johnson
UKGCVA
2011/12 End of Year Accounts
2012
2011
£
£
207,408
175,943
109,407
86,156
19,241
14,021
2,467
9,535
67,500
84,875
Total
198,615
194,587
Profit/(Loss)
8,793
(18,644)
Sales
Includes member fees & research fees
Cost of Sales
Includes subscriptions, web costs, events, data reports & research
projects
Administrative Expenses
Includes meeting costs
General Admin Expenses
Includes postage, stationary, bank charges etc
Legal & Professional Costs
Includes secretariat costs, accountancy fees etc
Member Payments
• Majority of members have paid
• Few members still to pay
• Please arrange payment for fees as soon as
possible
Constitutional Changes
Issuer Membership Conditions
A condition of Issuer membership is that members will participate in a mechanism to
establish the market value and individual members’ shares of the market. This will be
included in the Issuer membership fee. Members data will be handled highly
confidentially and only members will be able to see their data. Overview data of the
market will be available to all Issuing and Service members. The research agency
will be appointed by the Executive Committee. Its performance will be reviewed at
least bi-annually.
A new Issuer Member can opt to withhold their sales figures for up to one full UK Gift
Card & Voucher Association year or part year if the Member joins mid-year. (The
charge for the market data will not be made whilst this takes place)
Issuing members agree to provide, in confidence, and within the time requested by
the appointed data agency, the requested statistical sales data for aggregation and
dissemination.
Proposed Change
Issuer Membership Conditions
A condition of Issuer membership is that members will participate in a mechanism to
establish the market value and individual members’ shares of the market. This will be
included in the Issuer membership fee. Members ‘data will be handled highly
confidentially and only members will be able to see their data. Overview data of the
market will be available to all Issuing and Service members. The research agency
will be appointed by the Executive Committee. Its performance will be reviewed at
least bi-annually.
A new Issuer Member can opt to withhold their sales figures for up to one full UK Gift
Card & Voucher Association year or part year if the Member joins mid-year. (The
charge for the market data will not be made whilst this takes place)
Issuing members agree to provide, in confidence, and within the time requested by
the appointed data agency, the requested statistical sales data for aggregation and
If a member does not submit data for three consecutive
quarters their membership may be terminated.
dissemination.
AGM
Any other
AGM
business?
UK GCVA
review
Prepared by Nick Bolshaw, Holly
Tyzack
Rostrum Communications
PR – STRATEGY - DELIVERY
Fast facts
 Top 150 UK agency (PR Week, 2011/ 2012)
 Sector specialists
 ‘Thought Partner’ approach
 Crisis communications specialists
 Results-driven
PROPOSAL
How we work with you- fully outsourced PR
Thought
leadership
Digital &
social
PR
PROPOSAL
The original brief
Target
core press
Member
meetings
Raise
profile
PROPOSAL
• National press
• Retail Week
• B2B press
• Presentations to members
• Attendance at socials
• Ideas generation
• Creative copy
• Thought leadership
• News hijacking
Coverage highlights
PROPOSAL
UK GCVA- national press
PROPOSAL
UK GCVA- owning Retail Week
PROPOSAL
UK GCVA-trade press
PROPOSAL
UK GCVA-Calendar hooks
PROPOSAL
High level
figures
PROPOSAL
UK GCVA- high level stats
• 141 pieces of coverage to date for 2012;
• 29 pieces of national coverage to date for 2012;
PROPOSAL
Next stepsbusiness as
usual
PROPOSAL
TL ideas
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PROPOSAL
Bringing vouchers to life – packaging up the product;
The Christmas hangover- incentivising your workforce;
eVouchers –what online means for retailers;
Incentivising Gen Y and the millennial generation;
Buy now, splurge later;
How vouchers can help with budgeting;
Where do employee incentives fall within the business- marketing director,
HR etc;
ROI of gifting;
Sweating the numbers – why finance departments can’t afford to neglect
incentives;
Motivation and incentives in the Age of Austerity – what can employers
deliver and employees expect?
The new wedding gift list;
Social gifting;
How to generate long term customer loyalty;
New year, new you;
Budgeting for the January sales.
Continuing to hijack the news agenda
Valentines
New year new you,
gym membership,
adventure, January
blues
British Grand Prix
Winter slump
PROPOSAL
Mother’s Day
Back to school/ uni
Christmas
Negativity in the
industry
PROPOSAL
Negativity in the industry
• Journalist relations handled with key national
and broadcast media
• Reactive media interviews arranged
• On-going liaison with Andrew Johnson and exec
committee
• Proactive and reactive approach
• Educate media and journalists
• 24 hour press office
• 8 pieces over coverage across national and
trade media
• No regional coverage
• Limited damage to industry’s reputation
PROPOSAL
Questions?
PROPOSAL
Mothers Day PR
Campaign
Joanne Peake & Arun Glendinning
UKGCVA Executive
PR Objectives
Main objective:
Increase awareness of gift cards and vouchers as a great gift for Mothers on
Mothers Day, by asking children to design a gift card or voucher for their mum.
Commercial objectives:
 Give profile to gift cards and vouchers through the competition with an
underlying message of encouraging the purchase of gift cards and vouchers
for Mother’s Day
 Good CSR for UKGCVA – see to be working in the community
 Potential CSR for retailers, card manufacturers, voucher printers etc.
Campaign summary
• A campaign to make gift cards and vouchers more appealing to children,
both when they receive them and when buying for others (specifically
mum!);
• A regional and national Mother’s Day-themed design competition aimed at
schools, after school clubs and hospitals;
• The competition will require children (up to the age of 16) to design their
own gift cards using the theme of ‘what my mum means to me’
• The winning designs will be announced before Mother’s Day 2013;
• Positive education around gift cards and vouchers will be a key theme of
this campaign
Timetable
• Commitment from members by 14th December 2012; Arun & Jo will be
contacting you!
• Launch competition January 2013
• Entries closed Friday 8th February, winners announced by Friday 15th
February
• The winning design goes on sale Thursday 28th February (short print run,
assumes retail sponsor)
How
• Press releases inviting entries from children
• Information on dedicated pages of the UKGCVA website with potential
to enter online
• Prizes for winning students
• Potential for a retailers to use the winning card or voucher design and
actually sell it
• Profile of the winners on the UKGCVA website
Opportunities to talk to the press:
Entries to the competition
Announcing winners
Gift cards in production
Key press targets
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Broadcast
Nationals
Trade- Retail, Parenting, schools and education
Regionals
Online lifestyle
Internal publications
Opportunities for You
• Minimum 15 members paying £1000 per member
• Additional prizes of gift cards and vouchers
What You Get
• Part of industry PR campaign
• PR toolkit so you can achieve your own PR
• Option to sell the winning entry – could be several age categories so
several winners
• Support on the members websites
Your PR Tool Kit
Members only PR toolkit for the campaignto help you get the message out.
Kit includes:
1.Launch press release template
2.Boiler plate
3.Press list
4.Update campaign press release
5.Case study
6.Image library
Plus PR clinics at member meetings in February & June
Case Study
Summary
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Industry wide PR - part of a national campaign
Corporate PR – for your own program
Education around gift cards and vouchers
Driving a positive PR agenda; rather than being
reactive
Questions
Irish Gift Card &
Voucher Association
Andrew Johnson
UKGCVA
Irish Association
• The Gift Voucher Shop in Ireland have been working with
UKGCVA on the benefits of forming an Irish Association
• Real benefit on regulatory issues, with additional support at the EU
• Ireland will take over the EU presidency from Jan to Jun 2013
• Potential to work with the Retail Ireland
• Do UKGCVA members support the use of some association
resources being used to help formulate an Irish Association?
Format & Agenda of
Future Meetings
Tony Rich & Kevin Lake
UKGCVA
Member Feedback
Member Meetings
• Topics to discuss
• Potential speakers
• Happy to hear from
other members?
PR 2013
• Hot topics/issues for
2013
• Topics for proactive
PR
Irish Association
• Benefits of an Irish
Association
• Would you join?
• Separate Association
or a Group within
GCVA?
Three Groups, if you have more than one person
representing your company please split into the
different group's
Conference 2013
Andrew Johnson
UKGCVA
Conference
• 17th & 18th April 2013 – Park Plaza Victoria
• Potential for 1 day to be gift cards/vouchers and one day general
prepaid
• UKGCVA members get the option to attend one day should they
choose
• IIR, Diana Middleton collating feedback on agenda items
• Terri Sobal at IIR sponsorship sales
Payment Services &
Emoney Directive
Andrew Johnson
UKGCVA
on behalf of Siobhan Moore, Locke Lord
PSD & EMD
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PSD will be reviewed next year and EMD in 2014
No merger of PSD and EMD
Consultation between Member States
UKGCVA asked to comment last week on results of initial
Member States meeting; our feedback
• PSD states Member States free to regulate in exempt areas; could lead to
regulation of closed loop cards in UK but no other country (extreme); our
feedback is this undermines the exemption if States are free to make own
rules
• Exclusions for ‘Business to Business’; aimed at Luncheon Voucher
programs in other countries; better definitions requested
Business to Business
Market Research
B2B Research
• Results of the research presented to members in
September
• An excellent insight into attitudes from B2B
customers
• Highlighted (along with consumer research in
2010) that gift cards and vouchers are not top of
mind
2012 Sales
Review
Year to date
Q3 Breakdowns
Q3 2012
• Consumer 38.82%
• B2B 61.18%
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Paper 37%
37%
Closed Loop 47%
Restricted Loop 4%
Open Loop 12%
63%
Comparisons to Q3 2011
• Consumer up 0.2%
• B2B up 5.8%
• Total sales up 3.3%
• Agents up 5%
• Retail up 3.4%
• Leisure down 3.5% (9% up in
B2B)
Overall Gift Cards up 14% on Q3 2011 & Gift Vouchers down 9.9%
Q3 Year To Date
Q3 y-t-d 2012
Comparisons to Q3 y-t-d 2011
• Consumer 38%
• B2B 62%
• Consumer up 0.41%
• B2B up 5.86%
• Total sales up 3.08%
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• Agents up 9.37%
• Retail up 2.11%
• Leisure up 1.95%
Paper 37%
37%
Closed Loop 47%
Restricted Loop 4%
Open Loop 12%
63%
Overall Gift Cards up 11.7% on Q3 ytd 2011 & Gift Vouchers down 9.7%
Results from Member Survey
• Outlook to end of 2012
• Forecast for 2013