Welcome
Welcome
Guests
– Moss Bross
– New Stone
Market Overview
Don Williams
BDO LLP
UKGCVA Q4 & 2013
Results
Anna Draper, Callum Butterfield, Simon Thomas
BDO LLP
Data Groups
Agent
Acorne Plc
Edenred (Incentives & Motivation) Ltd
Gift Voucher Shop
Grass Roots
P&MM
Park Group Plc (Love2reward)
Sodexo Motivation Solutions UK Ltd
Leisure
Buyagift Corporate
Days of Your Life Ltd
HotelVoucherShop
Red Letter Days
SpaFinder Europe
Theatre Tokens
Thomas Cook
Ticketmaster
Retailer
Argos Business Solutions Ltd
Asda Business Rewards
B&Q Plc
Boots Company Plc
Debenhams
Dixons Retail
Halfords
House of Fraser
J Sainsbury's PLC
Marks & Spencer
National Book Tokens Ltd
National Garden Gift Vouchers
New Look Retailers Ltd
Next Plc
Signet Trading Limited
Tesco Bank
TK Maxx UK
Travel Gift Card
Waterstones
Wickes Building Services Ltd
Service Members
Objectives:
• Discuss the data results specific to your group – Retail, Leisure, Agent
• Service Members – what data do you want and is there any you can
supply?
• Forecast the missing data for your sector – so what % of the market
do members of the UKGCVA represent?
Self Regulation &
The Consumer Rights Bill
Where are we now?
New Term in Gift
card/voucher
Terms & Conditions
UKGCVA Priority
– call for change in
Administration Legislation.
Unlikely to happen
Working with BRC
Payments Group
Consumer Rights Bill
Positioning Document sent
to BIS
Wording for T&C’s
‘The funds on this gift card/gift voucher are not
covered by the Financial Services
Compensation Scheme. In the unlikely event of
the issuer of this product becoming insolvent
some funds on this card/voucher may not be
available to spend’
Yes
No
Yet to Respond
10
8
22
Consumer Rights Bill
• Currently going through Parliament
• Aimed at clarifying small print & rogue traders
• Possibility that Gift Cards & Vouchers could
be included in the Bill
Consumer Rights Bill
Committee Sitting (Tuesday) – no specific
reference to gift cards or vouchers.
Representatives from BRC.
First reading Vince Cable
questioned specifically on Farepak,
response ‘matter for administration
legislation which we hope to review
before the end of this parliament’.
No specific mention of gift cards
and vouchers.
Potential for MP’s to include specifics on gift cards
and vouchers at any point. BIS have requested
more information from UKGCVA to be ready to
respond. Could be few hours notice.
Paper to BIS
Paper to BIS
Expected operating costs:
1% to 15%
Ultimately depends on the health
of your balance sheet
Next Steps with BIS:
• More information – much simpler!
• Direct effect on the industry of any changes
• Some members meeting with BIS
• Show we can work together to achieve model terms & conditions
Model Terms & Conditions
• Clear
• Consumer Friendly
• Be seen by customer before purchase
• No more than 5 to 7 points we agree on
• Write into UKGCVA Constitution
National Consumer Agency - Ireland
• The Ouch in Voucher!
• Media Campaign across Ireland encouraging
Consumer to ‘read the small print’ on gift vouchers
• TV, radio & printed media
• UKGCVA in direct contact with National
Consumer Agency Ireland
• PR & figures distributed to NCA Ireland
Christmas Gift Card
& Voucher Design
Competition
Holly Tyzack
Rostrum
Tony Rich
Halfords
PR Objectives
Main objective:
Increase awareness of gift cards and vouchers as a great gift for children and
parents at Christmas, by asking children to design a gift card or voucher
regarding ‘What Christmas means to me’.
Commercial objectives:
 Give profile to gift cards and vouchers through the competition with an
underlying message of encouraging the purchase of gift cards and vouchers
for Christmas
 Good CSR for UKGCVA – see to be working in the community
 Potential CSR for retailers, card manufacturers, voucher printers etc.
Campaign summary
• A campaign to make gift cards and vouchers more appealing to children,
both when they receive them and when buying for others (specifically
mum!);
• A regional and national Christmas Day themed design competition aimed at
schools, after school clubs and hospitals;
• The competition will require children (up to the age of 16) to design their
own gift cards using the theme of ‘What Christmas means to me’
• The winning design will be announced before Christmas 2013;
• Member involvement to generate positive awareness of the industry.
The PR tool kit
Results
Press coverage
Social media
Retailers Perspective
• No real commercial drivers as a retailer BUT
• Campaign fitted in with the internal vision to introduce a brand new generation to Halfords. We very much
believe in getting a “customer for life” and introducing children to cycling.
• Saw the Xmas campaign as a good stepping stone towards this especially as it tied in with the Free Kids
Bike Workshops that we have been running and our Cub Scouts Cycling badge we have introduced
• Ticked the CSR box
• From a management perspective the whole campaign was professionally managed by Rostrum and
UKGCVA.
• Offered a great opportunity to develop the Halfords brand and deliver a positive message reference gift
cards.
• In light of current negative focus felt this was good for the industry and not just Halfords.
• Minimal costs, minimal management with companies from different sectors of the industry working
collaboratively together can only be good.
Your involvement and future campaigns
What’s next?
Questions
Conference 2014
Andrew Johnson
Agenda
Agenda
Agenda
Agenda
Social Event 2014
Joanne Peake
P&MM
Diary Dates
2nd Member Meeting
Wednesday 4th June
ICO
3rd Member Meeting
Thursday 2nd October
ICO