Presentation Skills Workshop
Gary Naphtali
Course objectives
•
•
•
Enhance awareness of presentation skills and options!
Enhance your confidence in your ability to ‘present’
Understand the key ingredients of a good presentation
•
Identify the different ways we can make a positive and lasting impact
with a presentation and BE A V.V.I.P. !!
Content
•
•
•
•
•
•
•
Introductions
How Audiences ‘listen’
The tools at our disposal
Using all preferred communication modes
BE A VVIP
Delivering a PowerPoint presentation
Workshops - practicals
Introduction – Gary Naphtali
Presenters/Presentations
• Effective presentations are all about how you CONNECT with
your audience
• Some will ‘like’ you...others.....won’t!
• Your goal for every presentation should be to make a positive
impact, be remembered (for the right reasons), clearly deliver
the information required and achieve ‘retention’
• Impact can be made when presenting your material
correctly and appropriately
How Audiences Listen
Hear
15%
Hear & See
30%
Hear, See, Do
or Revise
RETENTION
80%
LISTENING
CONCENTRATION
10%
Words
40%
Voice
50%
Body Language
100%
Face to Face
SPEAKER’S WEAPONS
What tools do we have?
• Ourselves
• Materials
• PowerPoint
slides
• Samples
• Handouts
NLP – The Basics.....
Making an Impact
•
•
•
•
•
•
•
B
E
A
V
V
I
P
Body
Eyes
Audience Participation
Visual
Vocal
Information Impact
Personal
Body Language
BODY
EYE
CONTACT
HANDS
MANNERISMS
Audience Participation
•
•
•
•
•
Questions
Show of hands
Drawing out the ‘silent but deadly’
Technical information
Handouts
Audience Research?
• Representative few?
• DM’s and DI’s
• What do they want to get from your presentation?
• Do you have any questions you’d like to ask / like
me to prepare for?
Audience ‘interest’ levels
•
•
Engaged
• Heads to one side
• ‘Severe’ looking
• Touching face
• Leaning (slightly) forward or back
Disengaged
• Folded arms
• Looking elsewhere
• Whispering/talking
• Reading materials
Visual Impact
•
•
•
•
•
Images
Transition
Colour
Backdrop
You...!
Verbal
• Voice
• Words
Use of Voice
VOICE
VOLUME
PITCH
PACE
PAUSE
Verbal Techniques
Words & word choice
• Words simply fall in to 3 categories
• Positive
• Negative
• Neutral – non-committal/indefinite
• In the main, culturally, the words we prefer to
use can be quite negative or at best neutral
• In good customer service positive words are
seen as a good barometer for understanding,
control and ownership
Neutral Words
•
•
•
•
•
•
Hopefully
Maybe
Perhaps
(I’ll) Try
(I’ll) Think
Possibly
Negative Words
•
•
•
•
•
•
•
•
Can’t
Won’t
Bad
Problem
Unfortunately
Shouldn’t
Couldn’t
No & Not
• Close your eyes and DON’T picture an elephant in
your minds eye
• What happened when asked NOT to think about an
the elephant
• Our brains don’t cope very well with negative
messages
•
Not & Bad are the 3rd and 4th most negative words in the
English Dictionary
•
What do you think are the 1st & 2nd?
• No
• Problem
Positive Words
•
•
•
•
•
•
Definitely
Will
Certainly
Yes
Absolutely
Guaranteed
Persuasive Words
• These 15 words have been proven to provoke
contact and meaning and are used frequently all
over the world
• Use these words during conversation and
presentation appropriately
• Use them in isolation or mixed for optimum impact
What are they?
• Discover – evokes a feeling of opportunity and
suggests a better life
• Good – not dynamic but suggests stability and
reduced/minimal risk
• Money – everybody wants more of it and to
spend less of it!
• Easy – Again reduced risk
• Guaranteed – Eliminates fear of decision
making
• Health – If your product promotes financial,
emotional or physical health
• Love – people love love
• New – If it’s new it must be better. Promise of
improvement
• Proven – Reliability and reduced risk
• Results – return on our investment
• Safe – reduced risk
• Save – Money related
• Own – sense of ownership is stronger than the
sense of buying something
• Free – attention seeking
• Best – nobody has anything better
Information Impact
•Tell ‘em
•Tell’ em
•Tell ‘em
Information Impact – First Impressions
•
The Opening
• Stimulate the ‘ultra’ short term memory
• Seven ‘facts’ or fewer....we just can’t process any
more
• Tell ‘em what you are going to tell’ em
• Tell ‘em what you would like them to take from
your interview (maybe USP’s or a particular
dynamic piece of content/info) – given the time
frame you are working with
• Short term memory
• Share your knowledge of what ‘is known’
• Explain the relevance of the content to them as
individuals or their functions
(People will very quickly filter what they consider to be important to
‘them’ and what isn’t)
Information Impact – maintaining interest
• The ‘body’ of the
presentation
• Focuses on medium-term
memory
• This is where all
presentations are
targeted
• Lots of variable
stimulation – VAK
• Enhanced audience
participation / feedback
etc.
• Metaphors and
analogies
E-O-S
C
A
R
E
Challenge
Action Agreed
Roadblocks
End result
Information Impact- leaving an impression
• The ‘close’ of the presentation
• Concentrates on ‘long-term reinforced’
memory
• Will NOT be stimulated at presentation stage
• LTR memory takes place over the next few
hours and days!!!
• Call To Action (CTA) will enforce
• Think about what you’ve presented
• Maybe a stimulating case study/ marketing piece
• Encourage them to discuss about X after you have
done
• TELL ‘EM what you’ve told them
• TELL’ EM what it is you want them to concentrate
on and remember about your presentation
Personal
• Appearance
• Situation-specific
• Audience/company culture
• Mirror / compliment
• Client ‘image’
• Passions and Enthusiasm
• Mirrored
• Justified – experiences and
beliefs
• Being YOU!!!!
Controlling Nerves
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Be confident through having prepared and
rehearsed
Do NOT assume...
• Your audience knows more than you
• Your audience already knows what you know
• A technical skill level
Know your speaking environment
Get there early
Prepare the environment
Where possible, chat to the audience
Take your time – what’s the rush?
SMILE
Believe in what your saying
Take a deep breath and project your voice
Try to relax
Look at a friendly face
Perform well; act as in total charge
More audience involvement will reduce nerves
What have we learned?
•
•
•
•
•
•
•
•
•
•
A good presentation will appeal to AS MANY of the senses as
possible
We have a vast array of tools to use just as people
Main considerations:
B
Body
E
Eyes
A
Audience Participation
V
Visual
V
Verbal
I
Information Impact
P
Personal
PowerPoint presentations
Before presenting anything what do we
need to know?
• Timing
• Environment
• Audience
• DM’s
• DI’s
• Objectives – theirs....
• Must haves and would likes
• Objectives – yours
• Must haves and would likes
What materials do we need?
• Marketing
• Samples
• Handouts
What not to do.......the 10 most common
mistakes
•
•
•
•
•
•
•
•
•
•
You don’t know your TOPIC
The SLIDES are your presentation
T.M.I – Too Much Information
Poor choice of design template
Electrifying colour choices
Poor font choices
Over use of photos and graphs
WAY too many slides
Animation mix up
Hardware malfunction
Other DON’TS
•
•
•
•
Don’t talk and forget the slides
Do NOT walk in front of projector
Don’t read what’s on the screen
Don’t SKIP around your slides
Venue & Equipment
• Lighting
• Heating and
Ventilation
• Power source
• Equipment
• Layout
• Acoustics
• Footnote
Using Notes
• Using Cards
• Using A4 paper
Notes
• Using a Manual
Questioning
•
Do’s
• Questions of the whole
group
• Questions to get group
involved
• Questions that will get
answers from the group
• Questions back to the
group if there is a
danger of getting too
involved with one
person.
•
Don'ts
• Don’t ask Trick
Questions
• Don’t Ask silly questions
• Don’t ask Yes or No
questions
Handling Interruptions
Stop
Take Control
Organise the Interruption
Proceed
Preventing Problems
•
•
•
•
Anticipate
Listen
Acknowledge
If complex – jot down key
points
• Is question of general
interest?
• If you don’t know the
answer......
The Right Reactions
LISTEN – SHOW THAT YOU ARE LISTENING
•
•
•
•
•
Acknowledge the Objection
Clarify the Objection
Then ASK for more information
Identify the NEED
Answer only when you are really
sure you understand what the true
Objection is
• There and then
• At the end
The Wrong Reactions
•
•
•
•
Don’t pounce
Don’t respond glibly
Don’t argue
Don’t try to score a victory
PowerPoint Presentation skills summary
•
•
•
•
•
Avoid 10 Common Mistakes
Mix VAK impact
Practice makes perfect
NEVER pass up the opportunity to present
NEVER rely on slides to deliver your subject matter
–KNOW your topic and subject.
• EVERY presenter gets nervous – work at nerve
control via preparation and honesty
• Don’t be afraid of ‘failure’
• A good presentation is 80% YOU!
How to do it.......
Workshop objectives
• Improve your awareness of various presentation
skills and techniques!
• Enhance your confidence in your ability to ‘present’
• Understand the key ingredients of a good
presentation
• Identify the different ways we can make a positive
and lasting impact with a presentation and BE A
VVIP !!
www.p1td.co.uk
Gary@p1td.co.uk