AP PSYCHOLOGY in a nutshell 516 Alisha Morash April 27th, 2012 History and Approaches Psychology is the science of behavior and mental processes. Schools of Psychology Empiricism- the view that (a) knowledge comes from experience via the senses, and (b) science flourishes through observation and experiment. Structuralism- An early school of psychology that used introspection to explore the elemental structure of the human mind. Functionalism- a school of psychology that focused on how mental and behavioral processes function – how they enable the organism to adapt, survive, and flourish. Current perspectives in psychology Perspective Neuroscience Focus How the body and brain enable emotions, memories, and sensory experiences. Evolutionary How the natural selection of traits promotes the perpetuation of one’s genes. Behavior genetics How much our genes and our environment influence our individual differences. Psychodynamic How behavior springs from unconscious drives and conflicts. Behavioral How we learn observable responses. Cognitive Social-cultural How we encode, process, store, and retrieve information. How behavior and thinking vary across situations and cultures. Influential people Wundt- “Father of Psychology” and introspection Watson- Behaviorism Titchner- structuralism James- Functionalism Freud- psychoanalysis, stages of development, defense mechanisms, and more. Bandura- observational learning, social-cognitive theory Skinner- operant conditioning Pavlov- Classical conditioning Piaget- stages of cognitive development Kohlberg- moral development Asch- conformity Binet- I.Q Maslow- Hierarchy of needs Jung- collective unconscious Wertheimer- Gestalt psychology Darwin- natural selection General Approaches Behaviorism: environmental; learning; nurture Biological: psychology; genetics; nature Cognitive: mental processes Psychoanalytical: unconscious; childhood Humanistic: freewill; basic goodness Multicultural: sociocultural; role of structure Gestalt: emphasizes the organization process in behavior; focuses on problem of perception Psychiatry- a branch of medicine dealing with psychological Natural selection- the disorders; practiced by physicians principle that, among the range ofwho sometimes provide medical treatments, as well as psychological inherited trait variations, those therapy. Clinical psychology- a branch contributing to of psychology that studies, reproduction and assesses, and treats people with survival will most psychological disorders. likely be passed on to Nature-nurture issue- the longstanding controversy succeeding generations. over the relative contributions that genes and experience make to the development of psychological traits and behaviors. Research Methods Basic Research: pure science that aims to increase the scientific knowledge base. Applied research: scientific study that aims to solve practical problems. Experiments, observation, surveys, tests, and case studies are all methods used to find answers in psychology. Factors of research: -The question to be answered -independent variable -dependent variable -control group -population & sample -theory -hypothesis -statistical significance Some Key Terms in Basic Research Hindsight Bias- the tendency to believe (after learning an outcome) that one would have foreseen it. Critical thinking- thinking which discerns hidden values, evaluates evidence, and assesses conclusions. Theory- an explanation using an integrated set of principles that organizes and predicts observations Hypothesis- any testable prediction. Replication- repeating the essence of a research study to see whether the basic finding extends to other circumstances. Case Study- an observation technique in which one person is studied extensively to reveal universal principles. Survey-a technique for ascertaining the self-reported attitudes or behaviors of people. False consensus effect- the tendency to overestimate the extent to which others share our beliefs and behaviors. Biological Basis of Behavior Genetics are believed to be our biological blueprints. While genes are not the entire reason for our behavior, they do make up a good portion of the explanation for our behaviors. The Central Nervous System Composed of the brain and spinal cord. The CNS is surrounded by bone-skull and vertebrae. Fluid and tissue also insulate the brain and spinal cord. THE BRAIN The brain works through it’s use of neurons. Neurons (nerve cells) have cell bodies and branching fibers (dendrites). Dendrites receive information axon (extensions of neurons) fibers pass it to more neurons, muscles, & glands Axons are insulated by myelin sheath which causes message sending to speed up. Using action potential (electrical charge) axons are told to send the information along. Axons send info. To the synapse (gap between sending neuron and receiving cell) in the form of neurotransmitters (chemical messengers). Parts and functions The Nervous System The Peripheral Nervous System The Peripheral Nervous System(PNS)contains only nerves and connects the brain and spinal cord (CNS) to the rest of the body. Cranial nerves in the PNS take impulses to and from the brain (CNS). Spinal nerves take impulses to and away from the spinal cord. There are two major subdivisions of the PNS motor pathways: the somatic and the autonomic. Two main components of the PNS: sensory (afferent) pathways that provide input from the body into the CNS. motor (efferent) pathways that carry signals to muscles and glands (effectors). Important Neurotransmitters Neurotransmitter Job of neurotransmitter Acetylcholine (ACh) Begins muscle action, learning, and memory. Dopamine Influences movement, learning, attention, and emotion. Serotonin Affects mood, hunger, sleep, and arousal. Norepinephrine Helps control alertness and arousal. GABA (gammaaminobutyric acid) Major inhibitory neurotransmitter; contributes to motor control, vision, and other cortical functions. Glutamate A major excitatory neurotransmitter; involved in memory. Somatic Division Consists of peripheral nerve fibers that send sensory information to the central nervous system AND motor nerve fibers that project to skeletal muscle Controls functions that are under conscious voluntary control such as skeletal muscles and sensory neurons of the skin. Autonomic Division Motor nerves, controls functions of involuntary smooth muscles, cardiac muscles, and glands. Provides almost every organ with a double set of nerves - the sympathetic and parasympathetic Divided into three parts: the sympathetic nervous system, the parasympathetic nervous system and the enteric nervous system. Sympathetic, Parasympathetic, & Entric The sympathetic system activates and prepares the body for vigorous muscular activity, stress, and emergencies. Also, responsible for what is known as fight or flight”. the parasympathetic system lowers activity, operates during normal situations, permits digestion, and conservation of energy. The enteric nervous system is a third division of the autonomic nervous system that you do not hear much about. The enteric nervous system is a meshwork of nerve fibers that innervate the viscera (gastrointestinal tract, pancreas, gall bladder). Sensation and Perception Sensation is the response made both the sensory receptors and the nervous system to an environmental stimulus Perception involves only sensory information, no stimulus necessary. Perception takes the sensory information, organizes and interprets it. This allows humans to recognize meaningful objects and events The five senses 1.Taste 2.Touch 3.Smell 4.Sight 5.hearing VISION *things to know* Transduction is the process by which our sensory systems convert stimulus energy into neural messages. Wavelength is the distance from the peak of one light or sound wave to the peak of the next. Hue is the dimension of color that is determined by the wavelength of light Intensity is the amount of energy n a light or sound wave. Accommodation is the process by which the eye’s lens changes shape to focus near or far objects on the retina. Acuity is the sharpness of vision. The Eye Pupil- adjustable opening in the center of the eye through which light enters. Iris- a ring of muscle tissue tat forms the colored portion of the eye around the pupil and controls the size of the pupil opening. Lens- the transparent structure behind the pupil that changes shape to help focus images on the retina. Retina- the light-sensitive inner surface of the eye, containing the receptor rods and cones plus layers of neurons that begin processing visual info. Cones- receptor cells that are concentrated near the center of the retina and that function in daylight or in well-lit conditions. Rods- retinal receptors that detect black, white, and gray; needed for twilight and peripheral vision. Optic Nerve- the nerve that carries neural impulses from the eye to the brain. Fovea- the central focal point in the retina, around which the eye’s cones cluster. The Ear how it works Outer ear sends sound through auditory canaleardrum vibratesmiddle ear transmits vibrations through a three bone pistoncochlea vibrates fluid that fills the tubevibration ripples the basilar membraneadjacent nerve fibres send sound to auditory cortex. Hammer, stirrup, and anvil are the three tiny bones which compose the piston. Sense of touch Our sense of touch is a mix of at least four skin senses: pressure, warmth, cold, and pain. There is no simple relationship between what we feel at a given spot and the type of specialized nerve ending found there. Gate-Control Theory: the spinal cord contains a neurological “gate” that blocks pain signals or allows them to pass on to the brain. The brain is most sensitive to unexpected stimulation The brain creates pain; pain producing brain activity may be triggered with or without sensory input. Sense of Taste Taste is a chemical sense. Each little bump on the top and sides of your tongue has 200+ taste buds. Taste receptors replace themselves every week or two. Aging decreases the amount of taste receptors we have. People with no tongue still taste using buds in the roof and back of their mouths. Sensory Interaction- the principle that one sense may influence another, s when the smell of food influences its taste. Sense of smell Smell cont’d Smell is a chemical sense Olfactory receptor cells respond selectively to various aromas Opposite to light, which is separated into a spectra of colors, scent cannot be separated into more elemental odors. Odor molecules come in many shapes and sizes. Kinesthesis- the system for sensing the position and movement of individual body parts. Vestibular sense- The sense of body movement and position, including the sense of balance. Key terms in perception Selective Attention- the focusing of conscious awareness on a particular stimulus, as in the cocktail party effect. Visual capture- the tendency for vision to dominate the other senses. Gestalt- an organized, meaningful whole. Figure-ground- the organization of the visual field into objects that stand out from their surroundings. Grouping- the perceptual tendency to organize stimuli into coherent groups. Depth perception- the ability to see objects in three dimensions although the images that strike the retina are two-dimensional. Visual Cliff- a laboratory device for testing depth perception in infants and young animals. Phi Phenomenon- an illusion of movement created when two or more adjacent lights blink on and off in succession. Parapsychology- the study of paranormal phenomena, including ESP and psychokinesis. Sates of Consciousness Consciousness- our awareness of ourselves and our environments. The regular alpha waves of an awake, relaxed state are quite different from the slower, larger delta waves of deep stage 4 sleep. Although the rapid REM sleep waves resemble the near-waking Stage 1 sleep waves, the bod is more aroused during REM sleep than during stage 1 sleep. Biological Rhythms Biological rhythms- periodic physiological fluctuations. Annual cycles, twenty-eight day cycles, twenty-four-hour cycles, and Ninety-minute cycles are what make up our living schedules. Circadian rhythm- the biological clock; regular bodily functions that occur in a 24-hour period. Learning- a relatively permanent change in an organism’s behavior due to experience. Associative learning- learning that certain events occur together. Classical conditioning- a type of learning in which an organism comes to associate stimuli. Behaviorism- the view that psychology (1) should be an objective science that (2) studies behavior without reference to mental processes. Acquisition- the initial stage in classical conditioning. Extinction- The diminishing of a conditioned response. Spontaneous recovery- the reappearance, after a rest period, of an extinguished conditioned response. Generalization- the tendency, once a response has been conditioned, for stimuli similar to the conditioned stimulus to elicit similar responses. Pavlov’s Dog Experiment How to change behavior Operant Conditioning Description Positive reinforcement Add a desirable stimulus Negative reinforcement Remove an aversive stimulus Cognition- the mental activities associated with thinking, knowing, remembering, and communicating. Enables us to make decisions, solve problems, and understand concepts Prototypes are a mental image or best example of a category. Heuristics are simple thinking strategies that often allow us to make judgments and solve problems efficiently. Insight is a sudden, novel realization of the solution to a problem. Artificial Intelligence is the science of designing and programming computer systems to do intelligent things. Just for laughs Language Phoneme- in a spoken language, the smallest distinctive sound unit. Morpheme- in a language, the smallest unit that carries meaning. Linguistic Determinism- Whorf’s hypothesis that language determines the way we think. Thinking is merely talking to yourself. Words shape our thoughts Animals have their own language Motivation *Instinct is a complex behavior that is rigidly patterned throughout a species and is unlearned. Drives and incentives The drive-reduction theory states that a physiological need creates an aroused tension state that motivates an organism to satisfy a need. An incentive is a positive or negative environmental stimulus that motivates behavior. As our hunger diminishes, our eating behavior changes. Basal Metabolic Rate- the body’s resting rate of energy expenditure. Anorexia Nervosa is an eating disorder in which a normal-weight person diets and becomes significantly underweight Bulimia Nervosa- an eating disorder characterized by episodes of overeating. Sex is a motivation The pleasure of sex is our genes’ way of preserving and spreading themselves. Sexual response cycle identified four stages- initial excitement phase, the plateau phase, the orgasm, the resolution. Men reach point (sometimes minute long, other times days long) in which another orgasm is unachievable, this is known as the refractory period. Biology is a necessary, but not sufficient explanation of human sexual behavior. Sexual orientation- an enduring sexual attraction toward members of either one’s own sex or the opposite sex. Adult women’s sexual drive and interests are more flexible and varying than adult men’s- a phenomenon Baumeister calls the gender difference in “erotic plasticity”. “Homosexuality is something you are born with…” is an increasing American public opinion. Emotions are a mix of physiological activation, expressive behaviors and conscious experience. Schachter proposed a two-factor theory, in which emotions have two ingredients: physical arousal and cognitive label. Our emotional reactions can be quicker than our interpretations of a situation; we therefore feel some emotions before we think. Likes, dislikes, and fears involve no conscious thinking. Moods such as depression and complex feelings such as hatred and love are greatly affected by our interpretations, memories, and expectations. We read anger and fear from the eyes, happiness from the mouth. Women generally surpass men at reading people’s emotional cues. Females are more likely to express empathy. Hard-to-control facial muscles may reveal signs of emotions you are trying to conceal. Fear of injury can protect us from harm. Catharsis is emotional release. Feel-good, do-good phenomenon is people’s tendency to be helpful when already in a good mood. Subjective well-being is self-perceived happiness or satisfaction with life. Developmental Psychology Prenatal development begins when the mother releases a matured egg. Next, male’s sperm releases digestive enzymes that decay the outer layer of the egg, enabling the sperm to penetrate it. Once the sperm fully enters the egg, the nucleus of both cells fuse together, becoming one. From conception to the end of the second week, the developing human is known as the zygote. At two weeks the baby becomes known as the embryo, this is when both the arms and legs begin to grow, also, the spine is visible. Finally, from about two months to birth, the child is referred to as the fetus. During the fetal stage, facial features, hands, and feet are formed. Teratogens are chemicals and viruses that may be found within the nursing mother during pregnancy. If these agents reach the embryo or fetus at any time, they can and will cause developmental harm. Teratogens have the ability to damage the child permanently. For example, if the mother is a heroin addict during her pregnancy, the child will be born a heroin addict. Piaget believed that the mind was developed in stages. These stages are accumulated through schemas (mental molds we pour our experiences into), assimilation (form new interpretations based on personal knowledge), and accommodating our previous interpretations with newly provided information. Piaget believed in cognition, which is all of the activities associated with thinking, knowing, remembering, and communicating. He believed in the four stages The early-development of self-concept includes a sense of identity, god confidence, selfawareness, and self-recognition. Through the words of self-concept, most children have a stable self-image by their eighth year of life. Self-concept shows three parenting styles and their effects in children. Authoritarian- provides the child with rules, consequences, and repercussions. Permissive- submit to their children’s beckoning call; lack demand and punishment. Authoritative- provides rules, consequences, and repercussions, along with lenience, understanding, and open discussion. During the years of adolescence, teenagers strive to find themselves. These are the years when feelings of alienation from parents feel the most extreme. As teenagers, social approval is imperative. Teens struggle between forming a sense of self, person identity and gaining popularity. From around the time of puberty, we as humans become able to form formal operations and have moral feelings. If a young girl is well prepared for her menarche, she is more likely to be independent from her parents as she grows up than if she had no idea what her menarche was. Furthermore, it is considered that once a teenager gains a full sense of identity, they are ready to be involved in a close, intimate relationship. Menarche- A girls first menstrual period During adult development there two main factors, work and family. Work is important because it involves all activities which make a person feel productive. Whether lucrative or not, when a person comes home from work, they are positive they did something useful with their time. Family is important because as we age, we feel the need for love. Based on basic social standards, we associate love with families. Being productive at work and coming home to the love of your family are the two vital ingredients to being a happy and successful adult. As we age, it becomes hard to accept our aging and coming to pass. Once you have hit then age of 65, psychologists say that you have entered the hardest point in your life. This is the point when one begins to feel regret and remorse about all of the things they missed out on or neglected to do as they aged. Personality is said to be the characteristic patterns of thinking, acting, and feeling Freud believed that personality was made up of three parts: Id, superego, and ego. Id is the unconscious part of the mind which works towards satisfying basic needs, want, and desire; organized, instinctual role. Superego is the component of personality which works toward upholding moral standards; the critical, moralizing role. Ego is the realistic component of personality which works to find a balance between the wants of Id and the standards of the Superego. Freud believed that these components created the basic structure of personality. Video about id, superego, and ego Psychologists believed these characteristics are necessary in order to create a personality. Albert Bandura described the social-cognitive perspective. He said personal control may be learned, as well as helplessness, and optimism. Personality is the learned response to the interactions between people and their interactions. This enables us to correlate our behaviors with our achievements. Self-esteem and self-pride are a humans feelings of selfworth. It is a person’s expression of pride. Through confident behavior. Non-conscious information processing is highlighted by the contemporary research done by psychologists. This research discovered terror management theory. This is the state when a human is mainly motivated by fear of mortality. video on learning Testing and Standarization Aptitude tests are tests designed to predict a person’s future performance. Achievement tests are tests designed to assess what a person has learned. Wechsler Adult Intelligence Scale is the most widely used intelligence test. Standardization is the defining of meaningful scores by comparison with the performance of a pretested group. Reliability is the extent to which a test yields consistent results. Validity is the extent to which a test measures or predicts what it is supposed to. Criterion is the behavior that a test is designed to predict. Normal Curve- the symmetrical bell-shapes curve that describes the distribution of many physical and psychological attributes. Level Degrees of Mental Retardation Typical Intelligence Scores Percentage of Persons with retardation Adaptations to Demands of Life Mild 50-70 85% Up to 6th grade education; may learn vocational skills w/t assistance Moderate 35-49 10% Up to 2nd grade education Severe 20-34 3-4% May learn to talk and perform simple tasks Profound Below 20 1-2% Require constant aid and supervision Abnormal Psychology Psychological disorders are classified by atypical, disturbing, maladaptive, and unjustifiable behaviors. There is however a very fine line. One may be considered atypical in one culture, while not in another, hence the need for disturbing, maladaptive, and unjustified behaviors as well. The Medical Model of Psychological disorders is described as a medical way to diagnose mental illness (sickness) and treat it through therapy. This treatment will be given in hospital and asylums. The bio-psycho-social perspective model is offered by critics as the effects of the internal illness within the brain, in mixture with the effects of the person’s environment and their personal growth. It is somewhat like nurture vs. nature. DSM-IV is aims to classify, diagnose, and predict the course of mental illnesses. The problem with this is that it causes biased opinions and views towards a person. It may be better to view specific symptoms, as oppose to categorizing schizophrenia and other disorders which may can misconceptions. Also, these categories may skew the interpretation and perception of symptoms. Anxiety Disorders Symptoms of generalized anxiety disorder, phobias, and obsessive-compulsive disorder include, however are not limited to: one being continually jittery and tense, always worried about bad things happening, muscular tension, agitation, sleeplessness, twitching eyelids, trembling, perspiration, fidgeting, inability to identify and fix cause, avoidance, diarrhea, obsession, compulsion, ordering, cleaning, and hoarding. The development of anxiety disorders in both learning and biological senses can be conditioned or learned. They may result from reoccurrence, post-traumatic stress disorder. They may also be associated with specific cues, reinforcement, and observation. Also, they may be biologically inherited from ancestors, based on survival instincts, or result from habitual behaviors. Major depressive disorder is described as the result of signs of depression lasing more than two weeks without any pin pointed cause. Bipolar disorder is described as episodes between depressive and manic episodes. The development of mood disorders is shown through inactiveness and lack of motivation. Causing sensitivity to negative outcomes, expectance of the worst. Women are more susceptible to these disorders. Also, they are often caused by elongated stress. Characteristics and causes of dissociative identity disorder include different mannerisms, different voices, different personalities, denial of other personalities, a sense of separation from the body, trauma, overwhelming emotion, and a need to control their own behavior in every situation. The symptoms of Schizophrenia include disorganized thinking, disturbed perceptions, and inappropriate emotions, as well as actions. There are several subtypes of Schizophrenia: paranoid, disorganized, catatonic, undifferentiated, and residual. Paranoid is when the ill person is preoccupied with delusions or hallucinations, often with themes of persecution or grandiosity. Disorganized consists of speech or behavior, or flat or inappropriate emotion. The catatonic type of schizophrenia includes immobility (or excessive, purposeless movement), extreme negativism, and/or parrot-like repeating of another’s speech or movement. Undifferentiated schizophrenia includes many varied symptoms and residual schizophrenia consists of withdrawal after hallucinations and delusions have disappeared. Schizophrenia is created by many factors. From genetic influences, to brain abnormalities and environmental factors, schizophrenia is formed in conjunction with all of these. Schizophrenia- A Call for Hope and Recovery Personality disorders are enduring, maladaptive patterns of behavior that impair social functioning. For society, the most troubling of these is the remorseless and fearless antisocial personality. Antisocial personality disorder is a personality disorder in which the person (usually a man) exhibits a lack of conscience for wrongdoing, even toward friends and family members. They may become ruthless and aggressive or clever con artists at times. One in every six Americans suffers from clinically significant mental disorders. Further studies in Australia and Britain have shown similar results. It appears as though most people who develop mental illnesses/disorders show at least their first symptoms by the age of 24. However, for antisocial personality disorders, the median age for symptoms to arise is between eight and ten years old. Treatments and Therapies Psychoanalysis aims to make an awareness of emotions, memories and thoughts which have been repressed for years. The main goal is to make the patient gain insight into themselves. Through resistance, interpretation, and clarification the client should become better. However, this has been criticized as it is a lengthy process, taking years to complete. Over the years, this process becomes expensive and generally fails unless the client has immense amounts of faith and belief in the program. Humanistic therapies emphasis the self-potential of each individual client. The method of active listening is used in concert with a genuine, accepting, as well as empathetic demeanor in an attempt to improve the patient’s selfawareness and self-acceptance. The point is to bring the ill to a place where they may look positively at the present and future with conscious thoughts while giving responsibility to their actions. This promotes growth. The assumptions of behavior therapy are that counterconditioning; classical conditioning will eliminate unwanted behaviors. Through progressive relaxation and virtual reality exposure therapy a positive response will be gained for a negative stimulus. Operant conditioning is used in therapy to train patients on how to behave, what to feel, etc. This is criticized because it seems as though the client will be dependent on such treatments once they are removed and thrown into the real world. Also, this seems a bit unethical and sometimes unpractical as well. The therapist punishes unwanted behaviors hoping to replace them with desirable ones. Using a token economy, the patient is giving a reward system, a reason to be good. Preventive mental health programs argue that psychological disorders could be prevented. Their aim is to change oppressive, esteem-destroying environments into more benevolent, nurturing environments that foster individual growth and self-confidence. Cognitive therapies assume that thinking colors our feelings. In terms of depression, the therapist will teach new, more constructive ways of thinking. With gentle questioning which discovers irrationalities, the therapist encourages the ill-minded to be positive and optimistic about their life. Group therapy encourages thoughts the sick are not alone. This allows patients to know and understand that there are people just like them, going through the same thing. It encourages hope and faith. Family therapy shows the client that they are not alone. Given that everyone lives and grows in relation to other people, we need our relatives. Also, in terms of family commitment it opens the eyes on individuals to see that they all love each other equally. Psychopharmacology Common forms of drug therapy include psychopharmacology, antipsychotic drugs, antianxiety drugs, as well as antidepressant drugs. Psychopharmacology is the study of the effects of drugs on mind and behavior. Antipsychotic drugs, such as chlorpromazine, dampen the responsiveness to irrelevant stimuli (give the most help to schizophrenia patients with positive symptoms. Antianxiety drugs, such as Xanax or valium, depress central nervous system activity. Antidepressant drugs calm people down from a state of anxiety, they sometimes lift people up from a state of depression. Electroconvulsive Therapy (ECT) is a biomedical therapy for severely depressed patients in which a brief electric current is sent through the brain of an anesthetized patient. Psychosurgery is surgery that removes or destroys brain tissue in an effort to change behavior. Both ECT and psychosurgery are used in the treatment of psychological disorders to ultimately “get rid of” the disease. Electroconvulsive therapy was generally used as a last resort for severely depressed patients, while lobotomy was extremely popular. Psychosurgery was often used to alleviate on specific problem. Social Psychology In social behavior, attribution is vital. The attribution found in such situations explains specific actions that would not have otherwise been performed. Attribution shapes our behavior and makes it almost irresistible to follow the pack. The dangers of fundamental attribution error apply when we place too much emphasis on the wrong things. Attributions to individual’s dispositions or to their situations have real consequences. When the outside environment has an influence on what we do and say become minimal and attitude is specifically relevant to behavior, attitude has a strong effect on our actions. We are keenly aware of our attitudes. However, when our own personal insecurities, observed behaviors, and group influences always tend to sway our attitudes. The foot-in-the-door phenomenon is the tendency for people who have first agreed to small requests to comply later with a larger request. The cognitive dissonance theory is often affected by role playing on attitude because it prescribes “norms” which often cause a person to feel phony. After extended periods of time playing the part, we become the phony that we feel Milgram took 1,000 people and tricked them. He gathered pairs of people ate Yale University and had them pick positions from a hat, one being the teacher and one being the learner in each situation. He gave the teacher word pairs that he/she was to teach the student. In each case, if the student gave the wrong answer, the teacher was to flick a switch sending a shock to the student. With each wrong answer, each shock became stronger, eventually leaving the student in loud, excruciating pain. This experiment showed that most people were willing to give into their authority figure and send the shock to the innocent students, despite their better judgment. Most attempted to resist giving the shock, but Milgram was just so persuasive. Milgram Redone We tend to conform to skewed judgments and accuracy. Normative Social Influence is when we conform for approval. Informational Social Influence is when we conform to those who have information which we do not yet possess. Once we begin to conform, we begin to do things which we would not have previously done; we do things out of the usual. Experiments and studies have shown that people are more likely to conform to informative high points than to normative high points. Deindividuation occurs when group participation causes aroused and anonymous feelings. Social facilitation occurs with simple or well-learned tasks, but not with unlearned or difficult tasks. Social loafing occurs when individuality is wanted. Bibliography Download the Microsoft file below for the works cited page. Bibliography