January 2016 JOB DESCRIPTION For Direct Marketing Analyst Responsible to: Head of Direct Marketing Main Purpose of Job: As part of the fundraising team provide the Director of Fundraising, Head of Direct Marketing and the wider team with timely analysis reports of all campaign activity utilising the Charity’s business systems and provide support to the Fundraising Data Officer in implementing developments of the supporter database, Alms.net. Key Tasks & Responsibilities: Support the Fundraising Data Officer by setting up campaign codes and costs within the Alms.net database. Assist the Fundraising Data Officer with implementation of Alms.net developments and new builds Prepare direct marketing analysis reports for distribution to all levels of management – including bi-weekly, monthly and quarterly reports Initiate and maintain quarterly Report Analysis Meetings providing more detailed analysis to the DM team Work with the DM team to help monitor donor recruitment and retention levels To support the Head of Direct Marketing in reporting on attrition rates, lifetime value of donors and ROI Collation and production of detailed project plans in support of Direct Marketing appeals Initiate and maintain fundraising database of case studies in support of Direct Marketing appeals Provide assistance with strategic DM Activity and budget planning Other duties and responsibilities: To undertake other job-related tasks as directed by the Head of Direct Marketing, which may include representing charity at Trade Shows and other events across the UK. Health and Safety: To comply with the policies of World Horse Welfare to ensure that risks within the working environment are reduced as low as reasonably practicable To raise any health and safety concerns with your Line Manager or the Health & Safety Officer based at Head Office January 2016 PERSON SPECIFICATION: Qualifications Experience Essential Completed higher education Knowledge/Skills Personal Qualities Previous experience in a marketing or fundraising role Working knowledge of the functionality of a fundraising database or similar Experience of working as part of a busy team Proven analytical skills Excellent written and oral communications skills Excellent attention to detail Working knowledge of Microsoft packages Ability to prioritise workload and meet deadlines Ability to work as part of a team and unsupervised Excellent interpersonal skills Well organised Conscientious Ability to work under pressure Trustworthy and dependable Enthusiastic Highly motivated Flexible approach to workflow Desirable CIM, IDM or equivalent Degree standard Experience of working on the implementation of fundraising appeals A working understanding of Alms.net or similar database Empathy with the charity’s aims and objectives