Teacher(s): D. Spates
Subject: Principles of Business, Marketing, & Finance
Unit: Advertising
Lesson Title: Advertising- Analyzing the Sales Process
Grade Level: 9th – 11th
Meeting Time/Period: 1st & 3rd
TEKS OBJECTIVES
LESSON OBJECTIVES
February 9, 2015 – February 13, 2015
ACTIVITIES
MON
DAY
Week of:

TUES



Understand how to increase
sales by employing visual
merchandising techniques
Explain the use of visual
merchandising in retailing
Distinguish between visual
merchandising and display
Place merchandise for impact
The student will/can:



The use of visual merchandising
in retailing
Distinguish between visual
merchandising and display
Placing merchandising for
impact
Do Now – Name your favorite clothing store, your favorite grocery store, and your favorite restaurant? Explain what you like about these
locations?
Direct Instruction - Advertising with Visual Merchandising Digital Presentation
Guided Activity – Students are given the vocabulary terms and asked to write down what they believe the meanings are. On a three column
chart, list three stores. Then list three store events or occasions that are featured in window displays and describe how the windows may
look. Explain what type of product placement would make the biggest impact in your opinion.
Independent Practice – Complete Advertising w/ Visual Merchandising notes.
WEDNES
Re-teach/Wrap-up/Homework – (Exit Slip) Why is visual merchandising important at retail?
THURS




Understand how to increase
sales by employing visual
merchandising techniques
Explain the use of visual
merchandising in retailing
Distinguish between visual
merchandising and display
Place merchandise for impact
The student will/can:



The use of visual merchandising
in retailing
Distinguish between visual
merchandising and display
Placing merchandising for
impact
Do Now – Define visual merchandising and explain why is it important in retail.
Direct Instruction - Advertising with Visual Merchandising Digital Presentation
Guided Activity – Consider the 5 interior display types from the digital presentation. List a store that would have that type of display and
your reasoning behind it.
Independent Practice – Research 3 completely different stores online. Report the different visual merchandising aspects of each store.
These have to include displays, lighting, fixtures, merchandise, P.O.P, storefront, etc. Explain the target audience for the store and be detailed.
Describe product placement and impact. This will be a written paper 1-2 pages. (Refer to rubric)
FRI
Re-teach/Wrap-up/Homework – What are the five types of interior displays?
Strategies: Hands On, Peer Tutoring, Small Group Teamwork, Exit Ticket, Think-Pair-Share, Summarizing & Note-taking, Feedback, Recognition, Visual Aids, Modeling & Gestures, Sentence Structures/ Starters
Resources: Handouts, Digital PowerPoint Presentation, Textbook, Internet Explorer, Rubrics
Vocabulary:
Visual Merchandising - Encompasses all of the physical elements that merchandisers use to project an image to customers
Storefront - This includes the store’s name, logo, banners, windows, and the exterior design Marquee - An architectural canopy that extends over a store’s entrance
Store Layout-refers to the way a store uses floor space to promote sales and serve customers
Fixtures - Permanent or movable store furnishings that hold and display merchandise
P.O.P.(Point of Purchase) - Consumer sales promotion device with bold graphics and signage that hold, display, or dispense products
Kiosk - Large displays that are typically 4 ft high, have immediate product availability, and are seen free standing in malls as well as within a store