CNIB
CAREER OPPORTUNITIES
Founded in 1918, CNIB is one of Canada’s oldest and most respected
charities. For 97 years, the organization has been Canada’s primary source
of support for people who are blind or partially sighted, providing crucial
vision loss rehabilitation services to thousands of Canadians each day.
With a dedicated team of more than 800 staff members and thousands of
volunteers across the country, CNIB is proud to be there, every step of the
way, for people who are blind or partially sighted and their families, from the
crucial early childhood years through adulthood and into the autumn of life.
We also work diligently to increase public understanding of vision health, and
to advocate proudly for an inclusive society where no citizen is left behind,
regardless of vision loss.
CNIB has ambitious goals for the future. Through our new strategic plan,
CNIB is working to ensure that every Canadian who is blind or partially
sighted has access to the full range of services they need to increase their
independence and have more control over their own lives.
For more information, please visit www.cnib.ca or call 1-800-563-2642.
Date:
September 28, 2015
Job Title:
Manager, Direct Response Marketing
Term:
Permanent, Full-Time
Location:
Toronto
Summary:
This management level position represents a key role within CNIB’s
philanthropy leadership team and is responsible for the oversight and
implementation of the organization’s direct marketing and monthly giving
programs.
This position is responsible for strategy development and supervision of the
direct marketing program, delivering successful campaigns through such
channels as direct mail, digital, face-to-face canvassing, and telemarketing.
Reporting to the Director, Direct Response Marketing, the Manager will align
direct channel strategies to be consistent with CNIB’s philanthropy strategy
and meet overall growth and profitability objectives.
Essential Duties entail (but not limited to):
 Leverages analytical insights to develop a comprehensive direct
marketing strategy for the acquisition and retention of single-gift,
monthly and intermediate donors.
 Within the framework of a national philanthropy strategy, develop and
implement CNIB’s direct marketing program, which includes single-gift,
monthly, mid-level and tribute giving, with the objective of maximizing
annual donor participation and value, as well as overall profitability. The
plan will set out objectives and specific activities to be pursued in each
direct response channel.
 Works with internal stakeholders and team members to ensure
campaigns timelines are met and that all marketing is integrated within
the broader engagement strategy, brand guidelines and organizational
messaging.
 Ensure each channel is meeting predetermined goals and functioning
efficiently.
 Oversee the development of budgets and ensure they are maintained.
 On an ongoing basis, analyze channel and campaign strategies, and
measure the effectiveness of all marketing media utilized, adjusting
strategies and tactical implementation as needed.
 Oversee the engagement of outside marketing, communications and
research consultants and vendors as appropriate to support specific
strategic activities, and direct, supervise and appraise their performance.
 Work with the operations team and external vendors to ensure all gifts
are received, processed and stewarded in a timely manner.
 Maintain a working knowledge of significant developments and trends in
non-profit management, programming and philanthropy.
 Keep abreast of all new media, marketing and communications industry
trends as well as current affairs and issues impacting CNIB and
stakeholders.

Any other duties as deemed necessary by the Director.
Qualifications: (Education, Training, Experience):
 Excellent communication skills; comfortable conversing with a variety of
people in different situations.
 Excellent written communication and oral presentation skills.
 Comfortable working in a high-pressure, fast-paced environment.
 Thoroughness, timeliness, flexibility and an ability to juggle priorities and
meet deadlines.
 Data-savvy and detail-driven.
 Proficiency with Microsoft Office applications as well as other software
applications such as CRM (familiarity with Raiser’s Edge software a plus).
 Ability to work effectively in a team environment.
 Ability to develop and maintain positive, productive relationships with
vendors and staff.
 Resourceful, results-oriented with a positive, “can do” attitude.
 University graduate in marketing, communications or other related field.
 Five+ years of directly related fundraising or marketing experience.
 Track record of success in conceptualizing and implementing innovative
marketing strategies and campaigns.
 Familiarity with multiple channels of distribution, with special emphasis
on direct mail, digital, telemarketing and face-to-face fundraising.
 Ability to speak French an asset.
Closing Date for Applications: October 13, 2015
Please Send the Application To: resumes@cnib.ca and quote
the job title in the subject line
Please send cover letter and resume, and mention how you learned
of this position.
We thank all applicants for their interest in CNIB, however, only those
selected for an interview will be contacted.
CNIB: seeing beyond vision loss