Sales & Marketing Consultancy
Mediterranean Countries
I. Background
The consultancy is a 5-month assignment on Marketing & Sales (M&S) at UNICEF PFP Geneva,
Relations Team 2 (Mediterranean Countries), and aimed to develop a framework of operations related
to the implementation of the UNICEF Cards and Products (C & P) Strategy in the National
Committees for UNICEF of the Mediterranean region.
II. Objectives and scope
The consultant will set up an execution plan on how the UNICEF cards & Gifts strategy will be rolled out
across National Committees of the Mediterranean region. The execution plan will be based on commitments
originating by existing Joint Strategic Plans and yearly plans. The consultant will also provide guidance and
inputs for Joint Strategic Plans in development at starting time. The consultant will also accompany the
execution of plans and the support on the day-to-day operational implementation within the framework defined
above. During his/her assignment, the consultant will be the primary interface for National Committees of the
Mediterranean Region for the cards & Gifts business.
III. Expected activities to be performed during the consultancy
1.
Retail and e-commerce
In close collaboration with the global Cards & Products (C&P) Sales Manager and the C&P Initiatives
specialist:
- Ensure Relationship Team (RT) 2 C&P Gross Revenue from retail is scheduled to grow at least in line
with global Cards & Products (C&P) strategy base objective.
- Follow-up with NCs on overall retail plans per banner, status & next steps
- Ensure timely submission of clear, complete and profitable Project Establishments (PEs)
- Ensure PEs are submitted to the financial analyst for completion/evaluation. When financials are cleared,
lead approval process across C&P units (marketing & business development, supply chain and quality
assurance).
- Attend weekly PE meetings and follow-up with / feed back to NCs
- Lead all PEs in process to successful completion
2. Licensing
In close collaboration with the global C&P Licensing Specialist:
- Track NC progress and participation (where necessary) in licensing prospection meetings
- Close follow-up on key licensing leads in order to develop leads into agreements
- Work with NC in different steps of licensing deal development (prospection meeting, business plan,
contract development)
3. Joint Strategic Planning (JSP)
Under the guidance of the Senior Relationship Manager (SRM) and with input of the C&P Deputy Director
(DD), collaborate w. NC on preparation for JSP meetings (& attend if possible)
- Collaborate with NC on next steps (setting of Objectives and Goals for 3 years to come)
4. Investment Funds (IF)
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Ensure timely, correct & profitable application by NCs for 2012 investment funds and follow-up on
approval by different PFP stakeholders in the process.
Ensure timely & correct submission of MDP and R&D reports on 2011 activities.
5.
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Day to day business support
Be the first point of contact for RT2 NCs on anything C&P related
Likewise, be the first point of contact for PFP C&P counterparts on anything C&P related
Day-to-day follow-up on email requests, phone calls, participation in meetings, etc.
IV. Terms and Conditions
The assignment will be for 5 months with effect from the time of signing of the contract, in the time span
between beginning of April 2012 and beginning of September 2012. The monthly consultancy fee is
provisionally estimated at approximately 8.500 USD, depending on the experience and qualification of the
identified consultant (see p. below: V.Qualifications)
UNICEF will cover the consultant’s fees, costs of travel, per diem and all logistics that may be incurred by the
consultant in the process of undertaking this assignment. The contract will be signed between the consultant and
UNICEF on the ToRs. On the UNICEF side, the consultant will report to the Senior Relationship Manager for
issues relating to the management of the contract. The Consultant will be governed by the UN rules and
regulations.
V. Qualifications
The identified candidate will be retained at P4 level, and should meet the following requirements:
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Masters degree in Business Administration, ideally with a focus on marketing or sales
A minimum of 8 years of demonstrable experience in Marketing and Sales in fast moving consumer
goods at international level, ideally in global corporations
Work experience in the UN system or international organizations is an asset
Work experience in Mediterranean Countries is an asset
Excellent command of English. French, Spanish, Italian and Portuguese are an asset.
VI. How to apply
Qualified candidates are requested to submit a cover letter, a CV and P 11 form to vsimenta@unicef.org, with
subject line “Consultant, Cards & Products, Relations Team 2” by 15 March 2012. Please indicate your
availability to undertake the terms of reference above.
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