AUTOMOBILE BRANDS
WITH
TIMES INTERNET LIMITED
Auto on Internet
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The first place serious buyers go when shopping for a new car is internet
Easily accesable today from home, office,Cyber cafes and mobile phones
According to JD Power and Associates study 85% of the serious buyers
visit the manufacturers website before going to the dealer for a test
drive.
Unique buying experience – first impression can be the website itself
Information on car the dealer locations,prices deals.etc
Internet is the only medium where a company can create a user
community effectively
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Internet is a Effective as well as a cost efficient medium to advertise
with a rich customer experience by providing interactivity and data
capture.
All signs point towards internet as a primer starting point for a serious
car shopper.
Marketing driven companies will catch them there itself.
Satisfied Advertisers in the Auto Category
• Maruti Group
• Toyota Innova
• Ford
• Mahindra & Mahindra
• Mercedes - Benz
• Honda
• Chevrolet Tavera
• IOCL
• BPCL
• Castrol
• HPCL
• Bajaj Auto Ltd
• Kinetic India
All the campaigns have generated a CTR of 0.5% and above
Ad Spends on Indiatimes
Maruti Group
Annual Deal:
Brands:
Activity:
75 lacs
Maruti Alto,Maruti Zen & Maruti Esteem
Banners, Site Captures, Direct Mailers on Indiatimes & Economic Times
Ford Fusion: 2 campaigns in the year 2005-06
Activity:
Banners, Shoshkele & Direct Mailer
Objective:
Brand Building to a premium segment
Spends:
Rs.15 + lacs
Honda Accord
Activity:
Objective:
Est. Spends:
Result:
Site Capture & Banners on Economic Times
To target High Network Individuals on ET
5 lacs
High CTR of 0.75 %
BPCL ‘SPEED’
Activity:
Objective:
Est. Spends:
Channel Sposorships
To target High Network Individuals on ET
25 lacs
Ad Spends on Indiatimes
Toyota Innova
Activity:
Objective:
Est. Spends:
Result:
Direct Mailers to a target database + Banners
To generate test drive leads
Rs. 5 lacs
5100 leads generated
Mahindra ‘Scorpio’
Activity:
Banners, Shoshkele & Direct Mailer
Objective:
To generate test drive leads and Branding
Est. Spends:
Rs. 15 + lacs
Mahindra ‘Bolero’
Activity:
Banners, Shoshkele & Direct Mailer
Objective:
Branding and visibility
Est. Spends:
Rs. 3 + lacs
Indian Oil
Activity:
Objective:
Est. Spends:
Result:
Site Capture & Banners on ET & Indiatimes &Cricket scorecard page
To promote the Extra Premium Proposition
5 lacs
Shoshkele generated approx 9,300 clicks in one day
Honda Accord on ET
Offline media campaign was complemented with Shoshkele on Economic Times
HP
Maruti Alto on Indiatimes
An Interstitial innovation was executed on Indiatimes to promote the Maruti
Alto
Maruti Alto on Indiatimes
Maruti Alto Shoshkele on Indiatimes Homepage generated 12000 clicks
Maruti Alto on Indiatimes
Maruti Alto banners on Indiatimes Homepage generated 12000 clicks
Maruti Alto on Indiatimes
Interstitial innovation on Indiatimes to promote launch of the new Esteem
Toyota E-Mailers
Mailer sent to Indiatimes users with monthly income of Rs.50,000 plus at a
cost of Rs.3,00,000.Over 4,100 valid test drive leads generated
Toyota on Economic Times
Ford on Indiatimes
Ford ‘go fida’ Shoshkele
Ford on Economic Times
Ford Fusion on ET & IT included banners, shoshkele & DMs for ONE month
Mahindra Scorpio on ET
The Scorpio “2nd Anniversary” promotion campaign Banner and Pop Under
Mahindra on Economic Times
Scorpio Shoshkele on ET on 5-04-06 Total Spend is 5 Lakhs for 1 Month
Mahindra on Indiatimes
Scorpio Mouse Over Banners
Mahindra Innovations
ONE
TWO
THREE
FOUR
Indian Oil on Indiatimes
Shoshkele to promote Xtra Premium generated over 9,200 clicks in ONE day
Castrol on Indiatimes
Part I
Part II
Part IV
Part III
Part II
Castrol E-Mailers
Bharat Petroleum on Indiatimes
Speed Banners on Indiatimes Cricket Scorecard
Bharat Petroleum on Indiatimes
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