Workshop CERN with Siemens
Industry IA&DT ATS
© Siemens AG 2011. All Rights Reserved.
Workshop CERN with Siemens
Industry IA&DT ATS
Overview Siemens and I IA IA&DT ATS
Dr. Albert Wick
© Siemens AG 2011. All Rights Reserved.
Siemens AG
Organizational setup
Sectors
Industry
Energy
Divisions
Divisions
Divisions












 Imaging & IT
 Workflow & Solutions
 Diagnostics
Industry Automation
Drive Technologies
Building Technologies
Lighting (OSRAM)
Industry Solutions
Mobility
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2011-03-18
Healthcare
Fossil Power Generation
Renewable Energy
Oil & Gas
Energy Service
Power Transmission
Power Distribution
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Committed to profit and growth
Revenue by Sector
Healthcare
€12.4 billion
Revenue by region
Cross-Sector
Businesses
7,7
6%
%
Germany
Asia, Australia
18%
18%
€4.8 billion
15%
15%
16%
44%
49%
29%
33%
Industry
€34.9 billion
27%
Americas
Energy
€25.5 billion
Total Revenue Sectors and
Cross-Sector Businesses
Revenue and employees
100.000
500
80.000
400
60.000
300
40.000
200
FY
100
Revenue in millions of euros
1985
Page 4
1990
1995
2011-03-18
Europe, CIS,
Africa, Middle East
(excl. Germany)
Location of customer
Key figures
Employees in thousands
20.000
40%
2000
2010
Continuing operations
(in millions of euros)
FY2009
FY2010
Revenue
New orders
Income
Free cash flow
Employees
76,651
78,991
2,457
3,786
405,000
75,978
81,163
4,112
7,111
405,000
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Over 204,000 Industry Sector employees
generated revenue of almost €35 billion in fiscal 2010
Industry Sector
New orders: €34.9 bn
Industry
Automation
#1Industry
Automation
Systems
#1 Industry
software
#2 PLM software
Revenue: €34.9 bn
Drive
Technologies
#1Wind gear
boxes
#1Computer
Numerical
Control (CNC)
#2High-power
AC drives
Building
Technologies
#1Fire safety
#1Building
automation in
Europe
#2Low Voltage
Distribution
Profit: €3.5 bn
Employees: 204,000
Industry
Solutions
Osram
#2Opto
semiconductors
#1Water
#1Automotive
lighting
#2Metals
#2General
lighting
#1Cross-industry
solutions
Mobility
#1Traffic
solutions
#1Infrastructure
logistics
#1Rail
automation
#1Highspeed
Trains
Siemens is the #1 in Industry
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2011-03-18
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Industry Sector
Organizational setup
CEO: Prof. Dr. Siegfried Russwurm
Siemens Industry
CFO: Dr. Ralf P. Thomas
Industry
Automation
Drive
Technologies
Building
Technologies
OSRAM
Industry
Solutions
Mobility
CEO: Anton S. Huber
CEO: Klaus Helmrich
CEO: Martin Goetzeler
CFO: Miguel-Angel
Lopez
CFO: Thomas
Rathmann
CEO: Dr. Johannes
Milde
CEO: Jens Michael
Wegmann
CEO: Dr. Hans-Jörg
Grundmann
CFO: Wolfgang
Hermann
CFO: Michael
Schulz-Drost
 Industrial
Automation
Systems
 Metals
Technologies
 Rolling Stock
 Siemens PLM
Software
 Sensors and
Communication
CFO: Heribert Stumpff
CFO: Thomas
Schaffer
 Large Drives
 HVAC-P Products
 General Lighting
 Motion Control
Systems
 Electrical
Installation
Technology
 Automotive
Lighting
 Mechanical Drives
 Inside e-Car
 Control
Components and
Systems
Engineering
 Security Systems
 Electronics &
Controls
 Building
Automation &
Control
 Luminaires
 Fire Safety &
Security Products
 Opto
Semiconductors
 Display/Optics
 Water
Technologies
 Industrial
Technologies
 Infrastructure
Networks
 Infrastructure
Logistics
 Turnkey Systems
 Manufacturing
Services
 Traffic Solutions
 ELIN EBG Traction
 LED Systems
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2011-03-18
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Siemens Industry IA&DT
Advanced Technology & Standards
CEO: Prof. Dr. Siegfried Russwurm
Siemens Industry
Industry Automation
Drive Technologies
CEO: Anton S. Huber
CEO: Klaus Helmrich
CFO: Miguel-Angel Lopez
CFO: Thomas Rathmann
 Industrial
Automation
Systems
 Product Lifecycle
Management
Software
 Sensors and
Communication
 Control
Components and
Systems
Engineering
Page 7
CFO: Dr. Ralf P. Thomas
…
 Strategy
 Strategy
 Large Drives
 Sales & Marketing
 Sales & Marketing
 Environment,
Health & Safety
 Environment,
Health & Safety
 Motion Control
Systems
…
…
 Mechanical Drives
 inside e-Car
…
 Advanced
Advanced Technologies
&&
Standards
Technologies
Standards
 Human Resources
…
2011-03-18
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Common denominator for the product portfolio –
Totally Integrated Automation
ERP
PLM / MES
Industry Automation
PLC / PCS 7 / HMI
MC / CNC
Drive Technologies
Power
Field devices
Motors / Drives
Building Technology LV
Pre-integrated and system tested TIA components reduce total cost
of automation solutions significantly
Page 8
2011-03-18
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Offer Advanced Development / Competence Areas
Architectures und Platforms
 Industrial Communication
 Platforms und Architectures for Embedded
Systems
 Platforms und Architectures for PC-based
Systems
 Autonomy and Self Organization
Sensors and Actuators
System Properties
 Dependability
 Security
 Intrinsic Identity
 Energy Efficiency
Engineering & Operation
 Sensors
 Simulation & Modeling
 Actuators for Process Automation
 Engineering
 Micro Systems Technology
 Maintenance, Diagnosis and Service
 Mixed Signal Design
 Human Interaction / Ease of Use
 Energy Autarky
 Asset Management & Advanced Automation
 Power Electronics / Drives Technology
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2011-03-18
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Offer Strategic Tasks / Competence Areas
Concurrent Innovation
Technology and Innovation
 Technology Identification
 Screening of new Technologies
 Technology Evaluation
 Identification and assessment of business
opportunities
 Future Automation Architectures
 Innovation Management for radical and
disruptive Innovations
 Define Fields of Research
Standards and Regulation
Software Initiative
 Standardization
 Improvement of Software Processes
 Regulation and Certification
 Agile Development Methods
 Support for funded Projects and University
Contacts
 Best Practice Sharing
Technology Strategy
 Advanced Technology Portfolio Management
 R&D Process in ATS and Interfaces to the BUs
 Technology & Product Roadmaps in IA and DT
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2011-03-18
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Cross Sectoral Topics / Competencies
Condition
Monitoring
Sensors and algorithms for surveillance of systems
and machines (e.g. IA CE, DT LD). Integration into the
TIA concept. Engineering for ”fully integrated
diagnostics“.
Digital
Factory
Engineering of modules und components of production
facilities and interaction of these. Digital shadow as
virtual image of the real plant. Simulation and virtual
production models.
IP/IT goes
to the Field
( Security!)
Concepts for utilization of current IT architectures
(TCP/IP, SoA, XML, …) down to level of sensors and
actuators. Consequences for TIA architecture.
Energy
Efficiency
Intelligent energy management at runtime to save
energy in factories. PROFIenergy as configurable,
modular energy management interface on PROFINET.
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2011-03-18
Smart
Automation
Smart
Drives Lab
© Siemens AG 2011. All Rights Reserved.
Industry Sector
I IA&DT ATS is linked to BU representatives on
different levels
IA CEO / DT CEO
Coach
R&D Board
BU-Mgt / R&D Mgt
ATS-Mgt.
Innovation
Advisory Board
IA&DT BUs
I IA&DT ATS
Innovation-Mgr
Product
Development
Advanced
Development
Patent-Mgr
direct contacts
Page 12
CT
CT O
Corporate
Technology
Chief Technology
Office
2011-03-18
Technology to
Business (TTB)
Universities
Research
Institutes
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Advanced Technologies & Standards
Technology and Innovation Management
Dr. Anton Friedl
Dr. Thomas Wolf
Dr. Jörn Oprzynski
Ulrich Welz
Robert Lock
Advanced Technologies & Standards (1)
ATS 1
ATS 2
ATS 3
ATS 4
ATS TI
System
Architecture &
Platforms
Electronics
Process
Automation
Manufacturing
Automation
Technology and
Innovation
 System Platforms
 Communication and
Internet Technologies
 Software-Architecture
 Application
Architecture
 ASIC-Design &
Integration
 Industrial
Communication
 System Level Design
 Condition Monitoring
 Micro Systems
Technology
 Power Electronics
 Design & Engineering
 Operation &
Optimization
 Diagnosis &
Maintenance
 Infrastructure
 Simulation &
Modeling
 Programming
Paradigms
 Maintenance &
Service
 Screening of new
Technologies
 Identification and
Assessment of
Business
Opportunities
 Dependability
 Innovation
Management for
radical and disruptive
Topics
 Comprehensive
Topics
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2011-03-18
 Human Interaction
 Intrinsic Identity
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Advanced Technologies & Standards
Strategic Tasks
Dr. Detlef Pauly
Roland Heidel
Hubert Kreppel
Ernst Blank
Advanced Technologies & Standards (2)
Controlling
ATS CI
ATS SR
ATS SWI
ATS STC
PC 23
Concurrent
Innovation
Standards &
Regulations
Software
Initiative
Strategy &
Technical
Controlling
Business
Administration
ATS
 Technology
Identification
 Technology
Evaluation
 Future Automation
Architectures
 Standardization
 Regulation and
Certification
 Support for funded
Projects and
University Contacts
 Improvement of
Software Processes
 Agile Development
Methods
 Best Practice Sharing
 Advanced Technology  Business
Portfolio Management Administration
 R&D Process in ATS  Financial Controlling
and Interfaces to BU  Planning & Reporting
 Network of University
Cooperation: UNICO+
and Contracts
 ATS Intranet and
Newsletters
 Define Fields of
Research
Page 14
2011-03-18
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Workshop CERN with Siemens
Industry IA&DT ATS
Competence Areas and Innovation Fields
© Siemens AG 2011. All Rights Reserved.
Competence Area
System Architecture & Platforms
System Architecture & Platforms
ATS 11
ATS 12
ATS 13
ATS 14
System Platforms
Communication
and Internet
Technologies
Application
Architecture
Software
Architecture
Comprehensive
Topics
 I IA&DT runtime
platform
 Future embedded
platforms
 Eclipse as IDE for
embedded systems
 Industrial
 Active energy
communication
management
 Gigabit AV-Bridges for
automation
 Security concepts
and solutions
 Evaluation and
consulting for
Microsoft
Technologies
 Screening system
architecture &
platforms
 Parallel processing /
multi core
architecture
 OPC
 Self organization in
automation
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2011-03-18
 Web 2.0 mechanisms
in automation
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Competence Area
Electronics
Electronics
ATS 21
ATS 22
ATS 23
ATS 24
Industrial
Communication and
System Level Design
Mixed Signal
Microsystems
Applications
Power Electronics
 Industrial communication,
HW platforms for field
devices
 Electronic system level
design (executable
specification, architectures,
virtual automation systems)
 Wireless technologies
(concepts, evaluation and
support)
 Integration technologies
 Conceptual designs and
prototype development
 Mixed signal ASICs / SoCs:
architecture, specification,
design and test
 Design methods,
automated circuit test
 BU design support
 Software- and Hardwaresolutions for embedded
Condition Monitoring
applications
 Condition monitoring
sensors for drive systems
 Energy harvesting and
storage
 Energy efficiency
 New components and
concepts for power
electronics systems
 Investigations on inverter
topologies
 Control methods for drives
and converters in hardware
and software
 Innovative technologies for
electrical motors and drives
Page 17
2011-03-18
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Competence Area
Process Automation
Process Automation
ATS 31
ATS 32
ATS 33
ATS 34
Design & Engineering
Operation &
Optimization
Diagnosis &
Maintenance
Infrastructure
 Future Architectures in
Process Automation
 Sensors for Process
Automation
 Asset Management &
Advanced Automation
 Advanced Process Control
 Performance Management
 Simulation and Modeling of
Processes
 Condition Monitoring
 Self-Diagnosis of Field
Devices
 Diagnosis of Aggregates &
Plants
 Predictive Maintenance
 Future Architectures for
Process Field Devices
 Industrial Communication
Architectures
 Intrinsic Safe Solutions
 Localization
 Digital Factory for Process
Automation
 Security
 Integrated / Modular
Engineering
 Simulation
Page 18
2011-03-18
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Competence Area
Manufacturing Automation
Manufacturing Automation
ATS 41
ATS 42
ATS 43
Engineering &
Programming Paradigms
Simulation &
Human Interaction
Dependability &
Maintenance &
Intrinsic Identity
 Model driven SW development
 Component based
engineering
 Knowledge based
design & engineering
 Functional modeling & verification
 Simulation based engineering
 Virtual commissioning
 Simulation in plant operation
 Multi modal interaction
 Dependability (reliability, availability, safety)
for automation components and
manufacturing processes
 Autonomous Control Reconfiguration
 User assistance in engineering &
runtime systems
 Fully Integrated Diagnostics
 Engineering of energy efficient plants
 Diagnostic Engineering and Runtime
Systems
 Semantic Product Memories
Page 19
2011-03-18
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Concurrent Innovation –
Be prepared for the Future
Concurrent Innovation
Technology Screening
and Identification
Technology
Evaluation
Future Automation
Architecture
Define Fields of
Research
 Network with research institutes specialized on automation, drives, machinery.
 Identify technology trends
and progress in machinery
industry and external domains (ICT, consumer,
building, automotive, ....).
 Run and finance external
research projects (universities, research institutes) based on relevant
topics of their key experts.
 Run internal research projects with ATS1-4, CT, BUs.
 Take over results from
finalized or ongoing projects
of TTB, ATS, CT, BUs.
 Compile results to a complete picture of future automation architecture.
 Conclude SWOT for
automation business.
 White papers as results
documentation for internal
communication and
discussion in IA and DT.
 Contribute to ATS strategy
process.
 Prepare research projects
for ATS1 - 4.
 Derive decision papers
 Identify change of long term
requirements in automation.
Page 20
2011-03-18
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Technology and Innovation –
From Idea to Business - the World is our Lab!
Technology and Innovation
Worldwide Scouting
for Innovation Ideas
Independent
Innovation
Assessment of
Management
Technologies and
Business Opportunities
 Looking for new
technologies, services,
trends, markets and
partners
 Identification of potential
business opportunities
 Proof of technical feasibility
 Assessment of business
impact
 Elaboration of concepts,
market and trend analyses
 Development of business
models and business plans
 Using a worldwide network
of partners, e.g. TTB, SVC,
CT, Business Plan
Competitions, Start-ups, …
Page 21
2011-03-18
TI´s Working
Principles and Focus
 Focus on radical and
disruptive innovations and
 Supporting spin-in and start- business ideas
 Open Innovation approach
up cooperation
 Outside-in technology
 Coordination of the
transfer
Technology to Business
Centers (TTB) in USA/China  Comprehensive
consideration of technical
 Moderation of IA and DT
and business aspects
Innovation Manager
Community
 Driving (cross-divisional)
innovation projects
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Software Initiative –
Catalyst for increasing Software Expertise
Software Initiative
Improve Software
Processes
Organize Best
Practice Sharing
Coordinate IA and DT
Contributions to the
Siemens Management
System
Strengthen our
Position to
Technology Suppliers
 CMMI level 3 as goal for all
Business Units
 Coaching of Agile
Development Techniques
 Workshops, summer
schools, colloquia
 Networks of software
experts
 Information hub
 Measures to improve
structures, processes,
synergies in software
development
 Software technology
 Software engineering tools
Page 22
2011-03-18
© Siemens AG 2011. All Rights Reserved.
Industry Sector
ATS SR – Coordination of the Global Strategic
Standardization Management (GSSM) in I IA and DT
Standards and Regulations
Standardization
Regulation and
Certification
Funded Projects and
University Contacts
 Alignment of standardization activities worldwide for IA&DT
 Expert networks for worldwide standardization activities (currently
 Support and counsel
regarding regulation and
certification issues about
products, especially for new
markets (e.g. China)
 Support and counsel
regarding planning,
application and realization
of EU projects
worldwide mentoring more than 275 experts with 978 committee seats)
 Coordination of the 6 Standardization Coordination Committees
(SCC) and Working Groups in IA and DT
 Standardization responsibility in IEC TC 65 ”Industrial Process
Measurement & Control” (40 Member countries, app. 300 experts, 25
active countries, 4 sub committees, 30 working groups)
 Contribution to relevant standardization bodies by IA and DT
personal in coordination with the business units
Page 23
2011-03-18
 Information center for
university contacts in
coordination with the
business units and HR
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Strategy and Technical Controlling in ATS (STC)
Strategy and Technical Controlling
Strategy and CrossDivisional Topics
Technical Controlling
Key Performance
Indicators and
Continuous
Improvements
ATS PR and
Communication
 Coverage of the technology
requirements of I IA&DT in
ATS
 Patent strategy in I IA&DT
ATS
 PCMB Controls for
university cooperation
 ATS portfolio management,
R&D-controlling and tool
support
 Idea management for
predevelopment topics via
HYPE IMT
 Project and budget
controlling via DisCo (cost
and project controlling tool)
 Analysis of customer
satisfaction
 3i goals
 Invention disclosure goals
 Reporting of selected KPIs
 BU distribution of
projects
 Intranet for ATS
 Newsletter
 Presentations
 Communication
Page 24
2011-03-18
 Order income by BU per
ATS department
© Siemens AG 2011. All Rights Reserved.
Industry Sector
Thank you for your attention!
Dr. Albert Wick
Siemens AG, I IA IA&DT-ATS
Gleiwitzer Str. 555
90475 Nuremberg
Phone: +49 911 895 3780
E-Mail: Albert.Wick@siemens.com
© Siemens AG 2011. All Rights Reserved.