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World Leaders in Combustion Management Solutions

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Sales Strategy in Today’s Market Place

World Leaders in Combustion Management Solutions

Sales Strategy

Meet market pressures and trends

Adaptable

Match resources

Communicate to team

World Leaders in Combustion Management Solutions

Strategy

A strategy is the integration of an organisation’s purpose, customer domain & internal capabilities, into a cohesive whole.

It is how the organisation finds ways to solve the problem of harmonising its internal capabilities with the changing external market space, to please its stakeholders

World Leaders in Combustion Management Solutions

Levels of Strategy

Corporate

• Concerned with the overall purpose and scope of the organisation to meet the expectations of owners or major stakeholders and add value to the different parts of the different parts of the enterprise.

World Leaders in Combustion Management Solutions

Levels of Strategy

Corporate

• Concerned with the overall purpose and scope of the organisation to meet the expectations of owners or major stakeholders and add value to the different parts of the different parts of the enterprise.

Business Level

• How can we compete effectively – how can we deliver sustainable competitive advantage in this market.

World Leaders in Combustion Management Solutions

Levels of Strategy

Corporate

• Concerned with the overall purpose and scope of the organisation to meet the expectations of owners or major stakeholders and add value to the different parts of the different parts of the enterprise.

Business Level

• How can we compete effectively – how can we deliver sustainable competitive advantage in this market.

Operational

• How can the different business operations contribute to effective business/corporate strategy?

World Leaders in Combustion Management Solutions

Strategy Questions

Where to

Compete

Markets/customers

What assets do we have?

Change / Acquire

How to gain competitive advantage

Value Proposition

What assets are required?

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Energy Savings

What is your strategy?

Think of a particular part of your business and in a few sentences outline your strategy.

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Energy Savings

What is your strategy?

Think of a particular part of your business and in a few sentences outline your strategy.

Quick Wins

Emissions Calculator e.g.

Increase market share for Autoflame and Limpsfield in UK by engaging the end user market, focusing on quick payback retrofit projects for commercial and industrial clients.

Aim for corporate customers with multiple sites, and target growing businesses with a carbon reduction plan.

World Leaders in Combustion Management Solutions

Strategy Questions

Where to

Compete

Markets/customers

What assets do we have?

Change / acquire

How to gain competitive advantage

Value Proposition

What assets are required?

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Energy Savings Objectives:

How are you going to achieve your strategy?

If your strategy is a map, your objectives are what is going to get you there.

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Energy Savings

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Strategic Accounts

Coca Cola Enterprises

Johnson Controls

Aggregate Industries

Cofely GDF Suez

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Strategic Accounts

Johnson Controls

Aggregate Industries

Cofely GDF Suez

Coca Cola Enterprise

Benefits

Multiple Sites

Investment of time

Build strong relationships

Facilities Management already won tender

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Coca Cola

Eterprises,

Retrofit

Autoflame Retrofit

Coca Cola, Edmonton

Pre-install

Combustion Management

Systems

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Coca Cola

Eterprises,

Retrofit

Autoflame Retrofit

Coca Cola, Edmonton

Post-install

Combustion Management

Systems

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CCE Autoflame Roll Out

Improve Boiler Efficiency

• ‘Best Practice’ Autoflame Retrofit

• CCE Edmonton 8%+ gas saving

• Other Coca Cola sites using Autoflame:

Chile, Russia, Gent, Wilrijck, Milton Keynes, Madagascar

• Precise digital Air/Fuel ratio control

• Enhanced Emissions Monitoring

• Next Step- Limpsfield Burner Upgrades

World Leaders in Combustion Management Solutions

World Leaders in Combustion Management Solutions

Combustion Efficiency Audits & Reports

Insert point 1 here

• How efficiently is our boiler plant currently running?

CO levels

Insert point 3 here

• Assess potential for specific plant

• Conservative savings %

Insert point 6 here

Insert point 8 here

Insert point 9 here

Insert point 10 here

Mk. 7 DTI

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Mk. 7 DTI

World Leaders in Combustion Management Solutions

World Leaders in Combustion Management Solutions

CCE Autoflame Roll Out

• Next Step: Limpsfield Burners and MK7 DTI

• Quoted for CCE Leeds, Edmonton and Milton Keynes

• Work with European Tech Centres for Belgium and

French sites

• Target other soft drink manufactures- e.g. Britvic

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Energy Savings

Quick Wins

Global Work Place Solutions

- Day to Day running of buildings

- Key service customer

- Energy Saving projects, working with onsite Energy Managers

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Global Energy Solutions

-Team of JCI Consultants

-Offering Energy Performance Contracts

-Finance upgrades

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Energy Savings

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• Johnson Controls Global Energy Solutions

-Started with BBC ‘Spend to Save ‘ Programme

-Top level presentation

-Uploaded onto Global portal

-Site surveys and quotes

-Maintain relationships

- Next sites BBC Maida Vale Studio, and Kingspan

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Franky, I spoke with Jamie Budd and someone did contact him. He stated they had a great conversation and everything sounded positive at his end.

Regards,

Eric Gregoire

Eric Gregoire, Vice President-Sales

Trojan Energy Systems, Inc

Aggregate Industries

Energy Savings

Quick Wins

Autoflame Retrofitted Sites

• Purfleet

• London, Greenwich

• Liverpool - Crawley

• Devon

• Cornwall

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Limpsfield Sites

• Liverpool

• Wembley

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Energy Savings

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World Leaders in Combustion Management Solutions

Energy Savings

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World Leaders in Combustion Management Solutions

World Leaders in Combustion Management Solutions

Energy Savings

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Scope of Works

The Retro-fit of the existing asphalt burner with Autoflame Combustion Management System, Mk7 MM.

In order to make sure that the burner retro fit project is undertaken in a controlled and managed manor, keeping down-time to a minimum we need to make sure that all parties are 100% clear as to their roles and associated responsibilities.

The works will be undertaken in two stages defined as the First Fix and Second Fix.

First Fix stage includes the running of all the cables, mounting of Autoflame Mk 7 MM Control Panel, Servo Motors and Sensors. This stage will prepare the installation ready for the plant shut down and controls changeover, during Second fix stage.

The First Fix Stage will be undertaken whilst the plant is running.

Second Fix will require the shutdown of the plant, and it is understood that this will happen over a weekend to ensure minimal disruption.

Second Fix will require the removal of the current burner controls, the installation of the Autoflame Combustion Management System, and finally the commissioning of the burner.

Autoflame will assign an engineering team to undertake these works starting at a mutually agreeable date and time. Outlined below is each parties responsibilities throughout the project.

First Fix Stage

Autoflame Engineering

Arrive on site fill out any work permits and attend safety inductions.

Position Servomotors, Sensors and Autoflame Mk7 MM Panel without affecting plant running.

Cables to be run between the Autoflame Mk7 MM Panel, Servomotors and Sensors only.

Fully test all equipment is working correctly ready for the Second Fix

Hours of work will be 07:30 to 16:30 for 3 days.

Aggregate Industries

Provide Site inductions and work permits for a 07:30 start on the first day.

Provide access to a welder over the 3 days.

Provide platforms if required for safe working conditions. (Will be stated if required during project meetings prior to the First Fix).

Pre Install cables in preparation for second fix works (as per wiring schedule)

Aggregate Industries Electrical Support

To provide a live connection to power the Autoflame MM before the final day of the First Fix so that the Autoflame Combustion

Management System can be tested before the Second Fix.

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Second Stage Fix

Autoflame Engineering

Friday (10:00 – 19:00)

Arrive on site at 10:00 to ensure all work permits and safety inductions are completed ready for the plant handover at 12:00pm

Remove existing burner control and begin installing positioned Autoflame Servomotors, Sensors.

Saturday (08:00– 17:00)

Finish fitting Autoflame Servomotors and sensors

Test the Autoflame System and electrical signals with AI Electrical Support ready for commissioning on Sunday.

Light off the burner to complete testing before commissioning on Sunday.

Sunday (08:00 – 17:00)

Commission the burner on a single fuel ready for plant running on the Monday

Monday (06:00 – 15:00)

Attend Site at 6:00 to ensure a smooth handover on plant startup and provide training to operators.

Will provide Documentation and Electrical Drawings upon completion of the project.

Aggregate Industries

Burner plant will be handed over to Autoflame Engineers at 12:00pm on Friday.

Provide platforms if required for safe working conditions. (Will be stated if required during project meetings prior to the First Fix).

Provide availability of a welder Friday and Saturday for the fitting of the Autoflame Servomotor Brackets, UV Sensors, and auxiliaries.

Autoflame Engineers will inform the Site Manager if a welder is not required on the Saturday.

Aggregate Industries will provide a truck from 08:00-17:00 on Sunday for the commissioning of the burner. Commissioning requires the plant to run at full capacity so the burner can be taken up to high fire. A truck is required to remove the stone being run through the plant for commissioning.

Ensure the plant can be run at maximum capacity for Commissioning on Sunday from 08:00 – 17:00 .

All specified fuels are available ready for the system test on Saturday and commissioning on Sunday.

Ensure that there are no delays that will prevent Autoflame Engineers installing.

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Working in partnership, focused on energy saving and return on investment for end user

Autoflame’s deliver turnkey boiler room projects

Autoflame Engineering Team

Preferred Supplier

Targeting Cofely Communal Heating

Energy Savings

Industrial

Arjo Wigins – Paper

Case New Holland – Tractors

Nestle Purina- Pet Food

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World Leaders in Combustion Management Solutions

World Leaders in Combustion Management Solutions

Energy Savings

Industrial

Arjo Wigins – Paper

Case New Holland – Tractors

Nestle Purina- Pet Food

Museums:

Museum of London, Victoria and Albert, Museum of Childhood,

National Maritime Museum, Blythe House

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Energy Savings

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Industrial

Arjo Wigins – Paper

Case New Holland – Tractors

Nestle Purina- Pet Food

Museums:

Museum of London, Victoria and Albert, Museum of Childhood,

National Maritime Museum, Blythe House

London Office Blocks:

More London

Lloyds London

One America Square

Department for Business and Innovation

21 Bloomsbury Street

St Georges Hospital

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Boiler Room Upgrade: Museum of Childhood

Energy Savings

Energy Savings

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National Maritime Museum

World Leaders in Combustion Management Solutions

National Maritime Museum – Kidbrooke Site

Existing Boiler

Hoval ST200

Hoval ST200

Hoval ST200

Capacity kW

590

500

500

Year

Manufacture

1985

Burner

Riello RS 70

1985

1985

Riello RS 70

Saacke Eurotherm

Retrofit

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Option 1-

Re-burner the existing boilers with High Performance Limpsfield

Burners with integrated Autoflame controls

Reduction in fuel consumption

Reduction in fuel costs per year

% Reduction in Fuel use

55,983kWh

£1,402

9.89%

Upgrade

World Leaders in Combustion Management Solutions

Option 2-

Replace boilers and supply with High Performance Limpsfield burners with integrated Autoflame controls.

Reduction in fuel consumption

Reduction in fuel costs per year

% Reduction in Fuel use

72,433 kWh

£1,814

12.80%

Energy Savings

Retrofit

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Survey

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Energy Savings

Retrofit

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Survey

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Energy Savings

Proposal

Covering

Letter

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Energy Savings Proposal

Boiler Inventory &

Combustion

Analysis

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Energy Savings Proposal

.

Consultancy

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Consultancy

World Leaders in Combustion Management Solutions

Consultancy

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Energy Savings

Specification

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Energy Savings

Retrofit

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Survey

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Energy Savings

Proposal

Presentation

ID Decision Makers

Energy Savings

Retrofit

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Survey

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Energy Savings

Proposal

Presentation

ID Decision Makers

Marketing &

Saving Justification

Energy Savings

Retrofit

Quick Wins

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Survey

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Energy Savings

Proposal

Presentation

ID Decision Makers

Marketing &

Saving Justification

Pre Project Meeting

Final Quote

Energy Savings

Retrofit

Quick Wins

Survey

World Leaders in Combustion Management Solutions

Energy Savings

Proposal

Presentation

ID Decision Makers

Marketing &

Saving Justification

Pre Project Meeting

Final Quote

Energy Savings

Retrofit

Customer Feedback

& Case Study

Survey

World Leaders in Combustion Management Solutions

Energy Savings

Proposal

Presentation

ID Decision Makers

Marketing &

Saving Justification

Pre Project Meeting

Final Quote

Energy Savings

Next Site or

Referral

Retrofit

Customer Feedback

& Case Study

Survey

World Leaders in Combustion Management Solutions

Energy Savings

Proposal

Presentation

ID Decision Makers

Marketing &

Saving Justification

Pre Project Meeting

Final Quote

Energy Savings

Next Site or

Referral

Retrofit

Customer Feedback

& Case Study

Survey

World Leaders in Combustion Management Solutions

Energy Savings

Proposal

Presentation

ID Decision Makers

Marketing &

Saving Justification

Pre Project Meeting

Final Quote

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Energy Savings

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Questions?

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Reference List

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